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Category Pages That Work: Recent research reveals design changes that led to a 61.2% increase in product purchases

by on Oct 10, 2013

  • 1,071 views

Category pages are a standard staple for websites offering multiple SKUs and often take a backseat when it comes to testing and optimization, either due to system constraints or competing ...

Category pages are a standard staple for websites offering multiple SKUs and often take a backseat when it comes to testing and optimization, either due to system constraints or competing priorities.

So when it comes time to create a new site, radical redesign or a different content management system, what is the most effective approach?

In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, will reveal category page design changes that are consistently increasing clicks and conversions across multiple industries.

Here are some of the key questions our research findings looked to answer:

• Should I include an “Add to Cart” button?
• How much product information should I display?
• Does introductory content on the page impact engagement?
• What’s the most effective way to organize my products?

**PLUS: Live Optimization**

To help you apply the research covered during the Web clinic, time will be reserved for live analysis of audience-submitted category page designs. If you would like your live design or conceptual wireframe reviewed, please submit it below.

Please Note: By filling out the form below you agree to receive invitations to future MarketingExperiments events and information from our educational partners.

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Category Pages That Work: Recent research reveals design changes that led to a 61.2% increase in product purchases Category Pages That Work: Recent research reveals design changes that led to a 61.2% increase in product purchases Presentation Transcript