Accordion style checkouts, among other developing cart technologies, have become increasingly popular in e-commerce, especially from its use by top-grossing companies like Apple. But, does this style perform better? We will discuss this question along with many others related to shopping carts:
• What is the optimal length of a shopping cart process?
• How many steps is too many?
• What information requirements cause customers to abandon?
• How can marketers leverage new technologies to decrease shopping cart abandonment?
In this Web clinic, Jon Powell, Senior Manager, Research and Strategy, MECLABS, will uncover recent research revealing what one e-commerce company discovered about the true performance potential of popular checkout optimization principles and technologies.
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