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The Usability Myth

by on Mar 28, 2013

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  • andreasgibsen Andreas Ibsen The test result in #1 isn't so surprising when considering the notion of banner blindness as discussed by Jakob Nielsen and others. The signup form on the control may be judged to be irrelevant ads and thus overlooked.
    Also the finding is somewhat in line with the observation from Zurb, that 'preparing' people for signup by 'burying' the signup CTA actually increases conversion: http://www.zurb.com/article/816/why-burying-sign-up-buttons-helps-get-mor

    #3 Isn't so surprising when considering the psychological fact that people - when faced with (too) many options - are having a hard time making a decision. Susan Weinschenk and others are discussing this phenomenon.
    1 year ago
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