To most web designers and forward-looking experts in the field, responsive mobile design is not an optional feature. Mobile users have to be able to view your website on their devices without having to scroll everywhere to read it.
But is responsive design really worth the investment? Has anyone actually pitted a responsive design against a regular desktop design?
These were the questions in the minds of the marketers at a large media company faced with the mobile dilemma.
To answer these questions, the marketers designed a test.