Are Letter-Style Emails Still Effective?
New research reveals how customers read emails today
Picture your next email send.
Are you confident when your ideal customer sees it in her inbox, she’ll open, click through and buy from you? If you are, how can you be sure?
• Are you using the right template?
• Are you using too many images?
• Do you have too much or too little copy?
• Should your email be more personal? Or more corporate?
On this clinic, we explore a recent email experiment with an international media company. The marketers there pitted a typical trendy email design with a straightforward letter-style email to a list of millions of names.
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