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Calls to Action Tested

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  • 1. Call To Actions Tested:3 words that increased conversion by 43%
  • 2. Experiment: Background Experiment ID: Protected Location: MarketingExperiments Research Library Test Protocol Number: TP1567Research Notes: Background: This test was implemented in the secure section of a large financial institution’s website. The offer was an up-sell for a savings account. Goal: To increase submitted savings account applications Primary Research Question: Which link copy will result in the highest impression to application submission rate? Approach: A/B Single Factor Split
  • 3. Experiment: Control Path Save automatically with a {Brand} Savings Account Learn More Landing Page Application Form Logo Logo Image CTA CTA
  • 4. Experiment: Control Path Save automatically with a {Brand} Savings Account Learn More Landing Page Application Form Logo Logo Image CTA CTA
  • 5. Experiment: Treatment Path Save automatically with a {Brand} Savings Account Open an Account Landing Page Application Form Logo Logo Image CTA CTA
  • 6. Experiment: Treatment Path Save automatically with a {Brand} Savings Account Open an Account Landing Page Application Form Logo Logo Image CTA CTA
  • 7. Experiment: Side-by-side Control Link Learn More Treatment Link Open an Account
  • 8. Experiment: Results 43% Increase in conversions The Treatment generated 43.0% more conversions than the Control Verison CR Rel. diff Stat. Conf Control Link: Learn More 3.0%* - - Treatment Link: Open an Account 4.3%* 43.0% 99%  What You Need tomore serious implication ofthe copy in the link to the link communicate the Understand: By changing opening an account, attracted prospect with higher levels of motivation. *Conversion rate has been anonymized to protect partner.
  • 9. Copywriting Web Clinic Clinic Registration Page For more information on copywriting, you can register for today’s free Web clinic: Copywriting on Tight Deadlines The Web clinic will cover a copywriting framework that you can use to consistently write effective copy.

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