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Bad Data: The 3 validity threats that make your tests look conclusive (when they are deeply flawed)

by on Oct 20, 2011

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View the full replay here: http://www.marketingexperiments.com/site-optimization/bad-data.html

View the full replay here: http://www.marketingexperiments.com/site-optimization/bad-data.html

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Bad Data: The 3 validity threats that make your tests look conclusive (when they are deeply flawed) Bad Data: The 3 validity threats that make your tests look conclusive (when they are deeply flawed) Presentation Transcript