SlideShare is now on Android. 15 million presentations at your fingertips.  Get the app

×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Can I Test More Than One Variable at a Time? Statisticians answer some of the most commonly asked A/B testing questions

by on Aug 29, 2013

  • 635 views

A/B testing on the Web has become incredibly sophisticated in the last few years. New software makes it easier than ever to have a test up and running on your site. Still, a software program can only ...

A/B testing on the Web has become incredibly sophisticated in the last few years. New software makes it easier than ever to have a test up and running on your site. Still, a software program can only take you so far, and many marketers find themselves with questions.

In our next Web clinic, statisticians and testing experts from the MECLABS research lab will be answering some of the most common questions associated with online testing:

• Can I test more than one variable at a time?
• What is a multivariate test?
• Is a multivariate testing better than an A/B split test?
• Which page element(s) should I test?

Statistics

Views

Total Views
635
Views on SlideShare
627
Embed Views
8

Actions

Likes
2
Downloads
24
Comments
0

1 Embed 8

http://www.scoop.it 8

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

Can I Test More Than One Variable at a  Time? Statisticians answer some of the most commonly asked A/B testing questions Can I Test More Than One Variable at a Time? Statisticians answer some of the most commonly asked A/B testing questions Presentation Transcript