Are You Missing Copy on Your Page? How adding the right paragraph generated a 36% lift
by MarketingExperiments on Nov 07, 2013
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Imagine one of your webpages for a moment. Are you absolutely sure you are communicating everything your customer needs to move to the next step? ...
Imagine one of your webpages for a moment. Are you absolutely sure you are communicating everything your customer needs to move to the next step?
What if you are losing business because a portion of your customers don’t have enough information to make a decision to buy?
In our next clinic, the MarketingExperiments team will reveal how one company captured 36% more total sales by adding a simple paragraph to its page.
Along with this case study, you’ll learn:
• How to diagnose your own page for copy problems
• What types of changes you can make to already high-performing copy
• The one thing your copy needs to state or imply before you talk about your product
• More copywriting case studies from our library
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