Social Media Marketing

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Kate Volman and Jennifer Schnipper, co-founders of Marketing Divaz, spoke to the Jim Moran Institute for Global Entrepreneurship about social media marketing and networking.

Kate Volman and Jennifer Schnipper, co-founders of Marketing Divaz, spoke to the Jim Moran Institute for Global Entrepreneurship about social media marketing and networking.

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  • 1. The Jim Moran Institutefor Global Entrepreneurship Social Media Marketing & Networking Jennifer Schnipper @JennSchnipper Kate Volman @KateVolman
  • 2. Agenda• Overview of Social Media Marketing• Building a Strong Foundation• Creating Strategic Alliances & Networking• Best Practices
  • 3. Let’s Get Social
  • 4. “If you have more Money thanbrains, you should focus onOutbound Marketing.
If you havemore Brains than money, you shouldfocus on Inbound Marketing.” - Guy Kawasaki
  • 5. Don’t Be Scared to…
  • 6. Let’s Get Social!
  • 7. Fun Facts!• Marketers rate social media as the second-most important factor (64%) in search, behind only strong content (82%). (BtoB Magazine)• LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. (Social Media B2B)• One-third of global b2b buyers use social media to engage with their vendors, and 75% expect to use social media in future purchases processes. (Social Media B2B)
  • 8. Fun Facts!• 77% of buyers say they are more likely to buy from a company whose CEO uses social media. (emarketer)• B2C Facebook interaction is 30% higher than average on Sundays. (Mindjumpers)• 95% of Facebook wall posts are not answered by brands. (Mindjumpers)• Facebook is the leading source of referred social media traffic to websites, at 26%. Twitter is second at 3.6%. (Pooky Shares)• 34% of marketers have generated leads using Twitter, and 20% have closed deals. (Mindjumpers)• 55% of all Twitter users use the service to share links to news stories, and 53% retweet others. (Jeff Bullas)• Pinterest drives more referral traffic than Google+, LinkedIn & YouTube combined
  • 9. Ok seriously…I have a business to run!
  • 10. Which Ones are Right For YOU?
  • 11. Best Practices • Post Images • Rock Out Your Cover Image • Don’t Ignore Insights • Pin Your Best Posts • Customize Apps• Run Contests to Boost Engagement • Add Milestones • Embrace Your Fans
  • 12. Facebook
  • 13. Facebook
  • 14. Facebook What the Judges Liked: - Blog app is very well done - Great niche site with tons of tips and images - Fantastic engagement - Good use of contest - Good variety of posts demonstrating fun, chicken care, chicken crafts and personality.
  • 15. FacebookWhat the judges liked:- Great timeline cover photo- Coupon option is well done- Underwater camera giveaway aligns well with niche- Good use of call to action in posts to spark engagement
  • 16. Twitter Best Practices• Share photos and give your customers a “behind the scenes experience” • Listen to your followers • Ask questions to show that you care • Respond to feedback in real time • Tweet offers and discounts • You’re the expert…Prove it • Thank your followers
  • 17. Twitter
  • 18. Twitter
  • 19. LinkedIn Best Practices • Complete profile to 100% • Use keyword phrases in headings and titles • Tag your skills and expertise• Link to your website and have correct contact info • Endorse and Recommend others • Include your blog feed to your profile
  • 20. Google+ Best Practices • Create effective bio • Use circles effectively• Take advantage of google handouts • Leverage photos • Get to know your audience
  • 21. Networking Online and Offline
  • 22. Building Strategic Alliances
  • 23. Consistency & Creativity