Score meeting

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  • $3M to $45M in 8 years
  • Score meeting

    1. 1. SCORE District MeetingMarketing in Today’s Economy Jennifer Schnipper @JennSchnipper Kate Volman @KateVolman MarketingDivaz.com
    2. 2. Let’s Get Social
    3. 3. “If you have more money than brains,you should focus on OutboundMarketing.
If you have more Brainsthan money, you should focus onInbound Marketing.” - Guy Kawasaki
    4. 4. Outbound vs. Inbound MarketingOUTBOUND-Outbound marketing focuses on paying to broadcast your message to find consumers who will listen to you..
    5. 5. Here’s the Truth• 44% of direct mail is never opened• 86% of people skip through television• 91% of email users have opted out of company email that they had previously subscribed to.• 84% of 25-to-34 year olds have left a favorite website because of an “irrelevant or intrusive ad”.• The cost per lead in outbound marketing is 62% more than for inbound marketing.
    6. 6. Outbound vs. Inbound MarketingInbound: Inbound marketing focuses on consumers finding you
    7. 7. Outbound vs. Inbound Marketing
    8. 8. Don’t Be Scared to…
    9. 9. Fun Facts!• Marketers rate social media as the second-most important factor (64%) in search, behind only strong content (82%). (BtoB Magazine)• LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. (Social Media B2B)• One-third of global b2b buyers use social media to engage with their vendors, and 75% expect to use social media in future purchases processes. (Social Media B2B)
    10. 10. Fun Facts!• 77% of buyers say they are more likely to buy from a company whose CEO uses social media. (emarketer)• B2C Facebook interaction is 30% higher than average on Sundays. (Mindjumpers)• 95% of Facebook wall posts are not answered by brands. (Mindjumpers)• Facebook is the leading source of referred social media traffic to websites, at 26%. Twitter is second at 3.6%. (Pooky Shares)• 34% of marketers have generated leads using Twitter, and 20% have closed deals. (Mindjumpers)• 55% of all Twitter users use the service to share links to news stories, and 53% retweet others. (Jeff Bullas)• Pinterest drives more referral traffic than Google+, LinkedIn & YouTube combined
    11. 11. Consistency & Creativity

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