Your SlideShare is downloading. ×
  • Like


Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Medical tourism grp c



Published in Business , Health & Medicine
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Medical tourism can be broadly defined as provision of cost effective private medical care in collaboration with the tourism industry for patients needing surgical and other forms of specialized treatment. This process is being facilitated by the corporate sector involved in medical care as well as the tourism industry - both private and public.
    Our mission is to transform humanity by empowering doctors and nurses to reach out majority patients and organizing workshops where both urban and rural doctor can meet and interact. We intend to make cheap but profession and helpful package that will be friendly to medical student who need to travel to various places with Uganda.
    It will be made easier for both local and international Medical students, medical lecturers, Samaritans interested in supporting Elderly, poor and orphans. This will help doctors all over the world to reach their full potential through a holistic system of six programs that focus on health care, education
    P.o Box 228,
    Kansanga,Gaba Road, Kla, Uganda.
    Telephone: +256 783 080 596, +256 701 868 347
    +256 700 510 648
    Are you sure you want to
    Your message goes here
  • Milica Bookman define medical tourism as travel with aim of improving one ’s health and also an economic activity. medical supply Malaysia
    Are you sure you want to
    Your message goes here
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide
  • Core level consists of core services that are offered to the customer, here these are medical treatment and surgery. Insia is specialised in heart surgery, cosmetic surgery, neurosurgery etc Facilitating are those which gives a value addition to the core services. Accomodation
  • India is not only cheaper but the waiting time is almost nil. This is due to the outburst of the private sector which comprises of hospitals and clinics with the latest technology and best practitioners.
  • In out sourcing doctors, surgeons etc where sent to other countries to other countries
  • The provider usually requires the patient to provide a medical report, including the nature of ailment, local doctor’s opinion, medical history, and diagnosis, and may request additional information


    • Made By:-
    • Mayank Gupta A1808709035
    • Vaibhav Tyagi A1802009623
    • Dhairya Galhot A1802009627
    • Balpreet Singh A1802009419
    • Varsha Gupta A1802009364
    To India “ First World Treatment at Third World Costs”
  • 2. Definition of Medical Tourism
    • Traveling Nationally and Internationally to obtain healthcare services has been given the name of the Medical Tourism.
    • Milica Bookman define medical tourism as travel with aim of improving one ’s health and also an economic activity that entails trade in services and represents the splicing of atleast two sectors : medicines and tourism.
  • 3.
    • Some Facts
      • 1.3 million medical tourists visit Asia every year.
      • India is ranked No. 2 in medical tourism industry.
      • Major medical tourism hubs are India ,Cuba , Argentina, Malaysia, South Africa ,Thailand ,Jordan etc.
  • 4. Medical Tourism in India: First world treatment at Third world prices
    • India is positioning itself a primary destination for the most complex medical procedures.
    • India ’s medical industry’s main appeal is low cost treatment.
    • Its estimate cost is about one tenth of the price of the same treatment in Britain or USA.
    • After getting medically treated they also visit India ’s exotic tourist destinations.
  • 5. Income generated by Medical Tourism
    • The number of medical tourist is continuously increasing year by year.
    • As per a report in 2002 over 1.5 lacs foreign patients traveled to India for the treatment
    • Their visit yielded 300 million rupees to Indian medical tourism industry.
    • The number of such travelers has been increasing by 25% every year.
    • As per CII McKinsey report , the earning of 300 million will shoot up to $2 billion by 2012
  • 6. Ancillary Effects
    • The patients who come for the treatment do not come single.
    • They are accompanied by a few companions to take care of them.
    • These people need accommodation.
    • The patients too just after the arrival need transportation and accommodation .
    • cuisine is also one of the important aspects of study in medical tourism .
    • The companions of the patients and the patient too after re-expiating go to the religious places for paying homage and getting blessing of the saints.
    • These people also make purchases of Indian goods .
    • Many of them visit historical monuments.
    • Thus in brief medical tourism is the mixture of all kinds of tourisms.
  • 7. 7 P’S of Medical Tourism
  • 8. Product
      • Core - medical treatment & surgery- Cosmetic surgery, Dental care, Heart surgery, Knee & Hip Replacement, Eye surgery, Neurosurgery, Urology.
    • Facilitating- Accommodation, transportation.
  • 9. Price
    • Significant cost differences exist between India and other developed countries when it comes to medical treatment.
    • Potential customers for both Big corporate hospitals as well as small medical institutions.
    • India benefits from a large staff of world class experts and the ultra-competitive cost advantage it offers.
    • Example -While a heart surgery costs $30,000 in the US, it costs $8,000 in India.
  • 10.  
  • 11. Place
    • Destinations - Kerela for Ayurvedic treatment, Chennai for eye treatment,
    • Delhi, Mumbai, Bangalore for heart, cosmetic,
    • dental and Neuro surgery etc.
    • Distribution- Follows both direct and indirect distribution channels – services offered directly by medical institutions or they are being outsourced to other countries
  • 12. Promotion
    • Government is playing a major role in promoting medical tourism across the world.
    • Medical Tourism Promotion Group (MTPG) has been helping people across the world to visit India for Medical Treatment.
    • Different Websites like are promoting medical tourism through out the world
  • 13. People
    • Highly skilled doctors and medical consultants.
    • India is churning out an estimated 20,000 to 30,000 doctors and nurses each year.
    • High reputation and goodwill for Indian doctors in the world.
    • Medical assistance providers and agents also plays a significant role.
  • 14. Process
    • The person seeking medical treatment abroad contacts a medical tourism provider.
    • Certified medical doctors or consultants then advise on the medical treatment.
    • The approximate expenditure, choice of hospitals and tourist destinations, and duration of stay, etc., is discussed
    • . The patient travels to the destination country, where the medical tourism provider assigns a case executive, who takes care of the patient's accommodation, treatment and any other form of care.
    • Once the treatment is done, the patient can remain in the tourist destination or return home
  • 15. Physical Evidence
    • Big hospital groups like Apollo, Escorts etc provides world class infrastucture and facilities.
    • Websites
  • 16. RESEARCH
  • 17.  
  • 18.
    • Comparative Cost Analysis
  • 19. Favorable factors leading to the development of medical tourism
    • Exorbitant cost of healthcare in western nations
    • Affordability of international travel
    • Favorable currency exchange rates in global economy
    • Rapidly improving technology
    • Standard of care in many countries of Third world specially India being offering more personalized care .
    • Safety of healthcare being provided by third world countries
    • Thus hospitals are attracting foreign patients for treatment enabling them to obtain best medical treatment with experience of touring attractions of the country they visit for treatment .
  • 20. Negative impact of Medical Tourism
    • Both private and the public sectors have been criticized for focusing on the rich and the foreign patients leaving fewer resources for the local population.
    • Money that comes from medical tourism is not invested in public health care system.
    • The horrifying kidney racket that has been unearthed in Gurgoan shows to some extent the business of trading human organs and filling the pockets of doctors and depriving the donors.
  • 21. Challenges of Indian Medical Tourism
    • India is facing stiff competition from Thailand ,Singapore and Philippines .
    • Already we have seen that the cost and the facilities provided to the foreign patients in the countries like Thailand and Singapore are quite competitive.
    • Infrastructure and transport facilities need to be improved. Still lagging behind from other competeting companies.
  • 22.
    • Strengths:
    • Quality and Range of Services.
    • Affordable costs
    • Internationally reputed hospitals.
    • Personal touch by the doctors in India.
    • Transport system is well developed and easy to go from one country to another country.
    • Medicines and lab cost is low as compared to developed countries.
  • 23. Weakness
    • Low strong government support
    • Low coordination between the various players in the industry- airline operators, hotels, and hospitals.
    • Lack of uniform pricing policies across hospitals.
    • Cheating
    • Political problems etc.
  • 24. Opportunities
    • Increased demand for healthcare services from countries with aging population (US, UK)
    • Fast-paced life style increases demand for wellness tourism and alternative cures.
    • Shortage of supply in National Health Systems in countries like UK, Canada.
    • Demand from countries with underdeveloped healthcare facilities.
    • Demand for retirement homes for elderly people especially Japanese.
  • 25. Threats
    • • Strong competition from countries like Thailand, Malaysia and Singapore.
    • • Lack of international accreditaion – a major inhibitor.
    • • Overseas medical care not covered by insurance providers.
    • • Under – investment in health infrastructure.
    • • Exorcism is more in India
    • • Identifying a real practitioner is a major problem in India.
    • • Exploitation of tourists by illegal money changers.
  • 26. Future vision and expansion of medical centers
    • Corporate hospitals in developing countries are also establishing commercial presence overseas .
    • To Indian context Apollo group has established hospitals outside the country and plans to invest roughly $4 billion to build 15 new hospitals in Malaysia, Nepal and Sri Lanka.
    • Another corporate group running a chain of hospitals like Escorts claims to have doubled its number of overseas patients.
    • Collect Data base of Uninsured patients –USA, UK, Canada & other countries – patient segmentation.
    • Motivate Indian/International Insurance Cos for providing low cost Procedure Covers for overseas patients.
    • Special Insurance Packages.
    • Transparency & no intra hospital competition - proper patient centered approach .
    • There is a negative perception about the country because of poor hygiene and sanitation which is need to be improved.
    • Aggressive marketing & awareness programs globally
  • 28. Conclusion
    • Medical Tourism is perceived as one of the fastest growing sector in marketing “Destination India” today. We now find that not only the Ministry of Tourism but also various state tourism boards and even the private sector consisting of travel agents tour operators , hotel companies and other accommodation providers are all eyeing health and medical tourism with tremendous potential for future growth.
  • 29. Thank You…