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Marketing of services

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    Marketing of services Marketing of services Presentation Transcript

    • MARKETING Of SERVICES
      ENTERPRISE RESOURCE PLANNING
      SUBMITTED BY:
      ABHAY KUMARSEN (A1802009232)
      ANKIT MITTAL (A1802009318)
      CHINMAYA MISHRA (A1802009377)
      NEHA ARORA (A1802009395)
      SALIL WADHAWAN (A1802009358)
      SONAL MATHUR (A1802009456)
    • ENTERPRISE RESOURCE PLANNING (ERP)
      A broad set of activities supported by multi-module application software.
      Helps a manufacturer or other business in managing the important parts of its business.
      An attempt to integrate all data and processes of an organization into a unified system.
      Multiple components of computer software and hardware to achieve the integration.
    • Top Vendors (ERP)
    • RESEARCH
      IMPACT OF SAAS ON ERP INDUSTRY
    • SAAS
      A method of deploying ERP software in a hosted or on-demand environment.
      It allows for the ERP software package to be rented or licensed for a protracted period of time.
      The ERP software is either hosted on the ERP developer’s web server or via a third-party provider commonly referred to as an ASP or application service provider.
    • SAAS MARKET IN INDIA
      Workload-wise Distribution of SAAS Market in India, 2009
    • ADVANTAGES OF SAAS ERP OVER ON PREMISE ERP
      Limited Risk
      Reduced implementation time
      Fewer Upfront Costs
      Greater Utilization
      Better Reliability and Security
      Easier Integration
    • CHALLENGES FACED BY SAAS ERP
      Not all ERP software vendors offer a SAAS software model and those that do may limit the ability to customize the software.
      SAAS is still at a nascent stage and is yet to prove its value for the partners.
      Lack of awareness.
      Reliability of internet connection.
    • Top 10 Vendors (SaaS)
    • 7 P’s
    • PRODUCT
      Core Services: Development tools and business applications
      PRICE
      Cost Plus Pricing
      No need to buy software licenses, additional infrastructure equipment
      Only pay monthly fees for using the software.
      Pay-as-you-go basis. Pay first year subscription upfront.
    • PLACE
      Sales model relies on the both direct and indirect distribution, leveraging the indirect Channel (the Channel) to build a loyal customer base and to generate a large portion of sales.
      Mostly sold directly to end customers.
      PROMOTION
      No particular promotional strategies.
      Resellers need to align with new SAAS customers and develop rapport and demonstrate the benefits of SAAS.
      PEOPLE
      Well trained, technically equipped staff which can satisfy customers in terms of security and the ease with which work is accomplished.
    • PROCESS
      Configurable: The product architecture and design has been changed in such a way that, personalized customization for different customers (depending on their business needs) are provided through detailed configuration options.
      Multi-Tenant-Efficient: This allow more efficient use of server resources without any apparent difference to end users of the single instance in execution by re-architected.
      Scalable: The system's capacity can be increased or decreased to match demand by adding or removing servers, without the need for any further alteration of the application software architecture.
      PHYSICAL EVIDENCE
      Trial periods are provided for checking the compatibility of the clients at their site.
    • FINDINGS AND ANALYSIS
    • CONSUMERS’ RATING WHILE SELECTING AN ERP SYSTEM.
    • ACTUAL TREND OF SELECTING DEPLOYMENT OPTIONS
    • PERCENTAGE OF APPLICATIONS IMPLEMENTED THAT ARE SAAS BASED
    • THE APPEAL OF SAAS VARIES BY COMPANY SIZE
    • WHAT PREVENTS PROSPECTS FROM CONSIDERING SAAS ERP?
    • GAP ANALYSIS
    • End User
      CUSTOMER
      Business unit
      Marketing
      PROVIDER
      Delivery Through Internet
      Production
    • Understanding Gap
      End User
      Business unit
      CUSTOMER
      Marketing
      Delivery Through Internet
      Production
      SERVICE PROVIDER
    • Understanding Gap
      End User
      Business unit
      Understanding Gap
      CUSTOMER
      Marketing
      Delivery Through Internet
      Production
      SERVICE PROVIDER
    • Understanding Gap
      End User
      Business unit
      Understanding Gap
      CUSTOMER
      Quality Conformance Gap
      Marketing
      Delivery Through Internet
      Production
      SERVICE PROVIDER
    • Understanding Gap
      End User
      Business unit
      Understanding Gap
      CUSTOMER
      Quality Conformance Gap
      Marketing
      Delivery Through Internet
      Delivery Standards Gap
      Production
      SERVICE PROVIDER
    • CASE STUDY
      SCOPE OF ERP IN SME OF INDIA
    • “There is money at the bottom of the pyramid”-- Mr. C.K Prahalad
      About 90% of Large enterprises have already implemented ERP
      In India
      46 % of GDP – SME
      70% of enterprises – SME
    • CONCLUSION
      SaaS will be the most viable option for the following companies:
      Companies that are SMEs(Small & Mid Size Enterprises)
      Companies that need to be up and running quickly in a secure environment.
      Where acquisition / divesture has taken place.
      Companies operating in remote areas where IT resources are scarce
      Companies in low-tech industries where itis hard to recruit and retain IT talent
      Legacy applications are limiting growth and IT staffs have outdated skills
    • THANK YOU