Services in Hospitality Industry
Submitted by: -
6.Sahib Preet Singh
Subject: - MOS
Section: - A
Course: - MBA – IB
Batch: - 2009 - 2011
• Hospitality means welcoming, providing kindness and care
to anyone in need.
• Travel agents have also contributed to the evolvement of
• In recent years government has taken several steps to
boost travel & tourism which have benefited hotel industry
in India. These include the abolishment of the inland air
travel tax of 15%; reduction in excise duty on aviation
turbine fuel to 8% etc.
• The hospitality industry is a 3.5 trillion dollar service sector
within the global economy.
• The industry is cyclical plus expected to grow at the rate of
8% between 2007 and 2016.
ATITHI DEVO BHAVO
• We have all heard this phrase many times during
our childhood from our parents and grand -
parents. We can also find its presence in the
earliest Vedas and religious epics. Hospitality is
deep-rooted in our traditions and comes as an
integral part of our heritage. In very simple
terms, hospitality is the art of being warm to
strangers and has been derived from the Latin
word hospitalitem, this means “friendliness to
guests”. The hospitality industry covers a diverse
range of establishments in the form of
accommodation, food and drinks.
Concept of HI
• The concept of hospitality business started
when people started traveling away on
business and they needed a place away from
home which could cater to all their needs.
Today hospitality has evolved from the basic
food and accommodation industry and taken
a very important position in almost all
businesses. In fact, it has become a huge
industry and drives economies across the
• Hotels i.e. business, residential and public
• Rotels (Hotel on wheels)
• Lotels (Hotel with a helipad)
• Floatels (Hotel on water i.e. cruise liners)
• BARS & NIGHT CLUBS
• Public houses
• TRAVEL & TOURISM
• Travel agents
• Airline cabin crew
• Travel technology
• SERVICE & SUPPORT
• Human resources
• Supply Chain
• Occupational health and
• Incredible India - Under this program the Government
promotes India through various integrated marketing
• Atethie devo bhava (guests are equal to god) - Under
this program the Government create awareness
among Indian people who come in contact with the
• Various Infrastructure building initiatives
• Encourage religious tourism for instance promote
various places in India as Buddhist
• 1. Poor support infrastructure: Though the government is taking
necessary steps, many more things need to be done to improve the
infrastructure. In 2003, the total expenditure made in this regard
was US $150 billion in China compared to US$ 21 billion in India.
• 2. Slow implementation: The lack of adequate recognition for the
tourism industry has been hampering its growth prospects.
Whatever steps are being taken by the government are
implemented at a slower pace.
• 3. Susceptible to political events: The internal security scenario and
social unrest also hamper the foreign tourist arrival rates.
• 1. Rising income: Owing to the rise in income
levels, Indians have more spare money to spend,
which is expected to enhance leisure tourism.
• 2. Open sky benefits: With the open sky policy,
the travel and tourism industry has seen an
increase in business. Increased airline activity has
stimulated demand and has helped improve the
infrastructure. It has benefited both international
and domestic travels.
“ P” as in Product
1. Natural and cultural diversity: India has a rich cultural heritage. The "unity in
diversity" tag attracts most tourists. The coastlines, sunny beaches,
backwaters of Kerala, snow capped Himalayas and the quiescent lakes are
2. Demand-supply gap: Indian hotel industry is facing a mismatch between the
demand and supply of rooms leading to higher room rates and occupancy
levels. With the privilege of hosting Commonwealth Games 2010 there is
more demand of rooms in five star hotels. This has led to the rapid expansion
of the sector
3. Government support: The government has realized the importance of tourism
and has proposed a budget of Rs. 540 crore for the development of the
industry. The priority is being given to the development of the infrastructure
and of new tourist destinations and circuits. The Department of Tourism (DOT)
has already started the "Incredible India" campaign for the promotion of
tourism in India.
4. Increase in the market share: India's share in international tourism and
hospitality market is expected to increase over the long-term. New budget
and star hotels are being established. Moreover, foreign hospitality players
are heading towards Indian markets.
Trends for Future
• 1. Low cost carriers: Travellers in general are more price sensitive to airfare
than they are to hotel room rates. Often a low airfare will stimulate demand
for travel even if hotel prices are increasing. LCCs are a good option for
business travellers, as they have advantages like low costs, more options and
• 2. Budget hotels: More than 50 per cent of occupancy of a majority of hotels
comes from the business travel segment. The average room rate (ARR)
realized from business travellers is normally higher than from leisure
• 3. Technology: Travel and technology have become inseparable. Technology is
making its own advances with high-tech video conferencing facilities, web
cameras and virtual reality mode of conferencing. On-line bookings, e-
ticketing, Wi-Fi Internet connectivity, easy access to information, etc. are just
a few areas where technology has completely changed the way we travel.
• 4. Loyalty travel: Today, airline-credit card company tie-ups have brought a
whole range of benefits to the travellers. These include insurance cover,
upgrades, free tickets, access to executive lounges, and a host of other
Challenges for HI
• 1. Shortage of skilled employees: One of the greatest challenges plaguing the
hospitality industry is the unavailability of quality workforce in different skill
levels. The hospitality industry has failed to retain good professionals.
• 2. Retaining quality workforce: Retention of the workforce through training
and development in the hotel industry is a problem and attrition levels are too
high. One of the reasons for this is unattractive wage packages. Though there
is boom in the service sector, most of the hotel management graduates are
joining other sectors like retail and aviation.
• 3. Shortage of rooms: The hotel industry is facing heavy shortage of rooms. It
is estimated that the current requirement is of 1, 50,000 rooms. Though the
new investment plan would add 53,000 rooms by 2011, the shortage will still
• 4. Intense competition and image of India: The industry is witnessing
heightened competition with the arrival of new players, new products and
new systems. The competition from neighboring countries and negative
perceptions about Indian tourism product constrains the growth of tourism
• Tie – ups with institutes: It is the duty of the Industry t makes
necessary tie-up / arrangement for their required human resources
with one or two hospitality institutes in the country.
• Continuous training: There is a need of continuous training to all
categories of employees in the organization. When they have a tie –
up with the institutes , the institutes will offer in – house training to
different category of employees from time to time to update their
• Sponsoring: It is the duty of the industry to sponsor some amount /
equipment to the institute for their betterment. If possible the
sponsor a chair for continuous funding and research for that institute.
• Research: Every institute must spend some amount for the research
which is essential for further development and understand the present
situation. The industry should involve in the researchers by providing
timely information and data which is ultimately useful for them only.
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