Group c grp13

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advertising and media industry by group 13 of section groupC

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  • Pop ups,Toolbars,Webbanners,E-mailRich media
  • Thesedeptt have subhead like art director, copy writer, film producer, printer, block maker, film maker, merchandising, PR(client liason), researchers, data miners, accountants, finance analyst
  • Group c grp13

    1. 1. By Sankalp dheer Hari shankar nanda Astha malik Naman kr kulshreshtha Abhinav singh Kush sachdeva
    2. 2. 4
    3. 3. 3
    4. 4. 2
    5. 5. 1
    6. 6. “ Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.”
    7. 7. PERCEPTION 80% of CEO’s believe their brand provides a Superior Customer support & service 8 % of their customers agree (BAIN & COMPANY) WHAT IS SERVICE? “A service is an activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything.”
    8. 8. 7 P’s OF SERVICE MARKETING IN ADVETISEMENT
    9. 9. 1929 1935 1939
    10. 10. Prices aren’t what they used to be
    11. 11. place Time slots Article space SMSBillboard Web space
    12. 12. vikramthadeshvar@hotmail.com • Real billboard wars in Mumbai, India where three Indian airlines battle it out on the streets. • Jet Airways started and Kingfisher responded and lastly GoAir had the last laugh. • Creative advertisement war at its best.
    13. 13. vikramthadeshvar@hotmail.com • Interesting advertisement by the agency Saatchi & Saatchi Amsterdam for Cordaid/People in Need that shows what the value of a handbag is in relative to the less fortunate.
    14. 14. Advertiser promotes Gains attention of audience Positive effect on client others(prosp ective clients) gains attention New business
    15. 15. PEOPLE
    16. 16. who are they… Execution level Corporate level Corporate level Board of directors Managing director Creative deptt Production deptt Media deptt Marketing deptt Research deptt Adminstra tion deptt
    17. 17. SERVICE TRIANGLE
    18. 18. STRATEGIES TO HANDLE INTERNAL CUSTOMER• Tr • Include them in company’s vision • Empowerment • Position your company as the best employer • Employee retention
    19. 19. SERVICE BLUE PRINT Points of contact Physical evidence process
    20. 20. SERVICEBLUE PRINTGENERICTO ADVERTISING INDUSTRY
    21. 21. Support servicesBackstagecustomeronstage ContactemployeePhysical evidence Line of interaction Line of visibility Contacting clients Giving brief Accounts deptt- analysis of brief Client service deptt In house research Makes preliminary research Outsourcing research Produ cing the copy Adver tising plan Giving approval Buying space & time and launching Line of internal interaction Delivery of the product Attire of personnel, set up place of rendezvous Agreement paper, brief note Advertising blueprint Media of exposure
    22. 22. • In 1965, 80% of 18-49 year-olds in the US could be reached with three 60-second TV spots. In 2002, it required 117 prime-time commercials to do the same.” (Jim Stengel, Global Marketing Officer, P&G) • A US hour of prime time TV carried 21 minutes of advertising, Late Night network shows like Leno or Letterman carry 31:27 (TNS Media Intelligence, Q1 2006) • Big Six study (US): People with DVR’s watch 12% more TV, yet 90% of them adskip (Germany : 88.2%) • 78.2% of Germans are irritated by advertising, only 24% actually still watches it (GfK Marktforschung) • 85% of Chinese stop watching TV during commercial breaks. More than half change the channel, while the rest do housework, eat, chat or use the bathroom. (McKinsey & Co.)
    23. 23. “Today's marketing model is broken. We're applying antiquated thinking and work systems to a new world of possibilities." Jim Stengel, Global Marketing Officer P&G Last Year
    24. 24. “Online video ads are quickly becoming the medium of choice to drive both brand awareness and sales.” (2009) 67% of marketers report they will increase their social media advertising budget in 2010 “With young adults now spending on average six hours a week gaming, advertisers should be excited at how well their messages were embraced and the brands positively perceived” (2010) 0% 22% 38% 14% 31% 52% 47% 36% 33% 0% 15% 28% 12% 29% 49% 47% 34% 45% 23% 0% 7% 10% 21% 34% 42% 44% 57% 0% 10% 20% 30% 40% 50% 60% Text-link ads Pop-ups/pop-unders Rich media ads Banner ads Contextual targeting Paid search ads Email marketing-house list Behavioral targeting SEO Online tactics in terms of ROI (2009-2010) 2010 2009 2008
    25. 25. 2000’s
    26. 26. Who is Generation Y? • 96 million people born between 1978 – 2010 • Millennial, Net Generation, Echo Boomers, Google Generation, ingeneration • Ongoing debate about where to begin and end a generation.
    27. 27. DIGITAL AD’S
    28. 28. Ballyhoo & Connoisseur PRINTING ADVERTISEMENTS ERA First named "Pemberton's French Wine Coca," the 'nerve remedy' was widely distributed at apothecaries throughout Atlanta TELEVISION ADVERTISEMENT ERA First TV ad broadcast in the UK was on ITV on 21 September 1955, advertising Gibbs S.R toothpaste INTERNET ADVERTISEMENT ERA Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam. RADIO ADVERTISEMENTS ERA The first radio broadcasts aired in the early 1900’s. However, it wasn’t until 1919 that radio stations began to broadcast continuously
    29. 29. These are some of the more interesting ads around like the Nike ad. 1. Ogilvy & Mather 11.Euro RSCG Advertising Pvt. Ltd. 2. J Walter Thompson India 12.Pressman Advertising & Marketing Ltd. 3. Mudra Communications Pvt. Ltd. 13.MAA 4. FCB-Ulka Advertising Ltd. 14.Oberoi Multimedia Ltd. 5. Rediffusion-DY&R 15.Triton Communication Pvt. Ltd. 6. McCann-Erickson India Ltd. 16.Ambience D’Arcy Advertising Pvt. Ltd. 7. RK Swamy/BBDO Advertising Ltd. 17.Bates India. 8. Grey Worldwide (I) Pvt. Ltd. 18.Percept Advertising Ltd. 9. Leo Burnett India Pvt. Ltd 19.TBWA Anthem Pvt. Ltd. 10. Contract Advertising India Ltd. 20.Everest Integrated Communications Pvt. Ltd

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