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advertising and media industry by group 13 of section groupC

advertising and media industry by group 13 of section groupC

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  • Pop ups,Toolbars,Webbanners,E-mailRich media
  • Thesedeptt have subhead like art director, copy writer, film producer, printer, block maker, film maker, merchandising, PR(client liason), researchers, data miners, accountants, finance analyst

Group c grp13 Group c grp13 Presentation Transcript

  • Advertising & media industry
    By
    Sankalpdheer
    Harishankarnanda
    Asthamalik
    Namankrkulshreshtha
    Abhinavsingh
    Kush sachdeva
  • 4
  • 3
  • 2
  • 1
  • “ Never write an advertisement
    which you wouldn'twant your family to read. 
    You wouldn't tell lies to your own wife. 
    Don't tell them to mine.” 
  • PERCEPTION
    80% of CEO’s believetheir brand provides a Superior Customer support & service
    WHAT IS SERVICE?
    “A service is an activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything.”
    8 % of their customers agree
    (BAIN & COMPANY)
  • 7 P’s OF SERVICE MARKETING IN ADVETISEMENT
  • PRODUCT
    1929
    1935
    1939
  • PRICE
    Prices aren’t what they used to be
  • PLACE
  • vikramthadeshvar@hotmail.com
    Real billboard wars in Mumbai, India where three Indian airlines battle it out on the streets.
    Jet Airways started and Kingfisher responded and lastly GoAir had the last laugh.
    Creative advertisement war at its best.
  • vikramthadeshvar@hotmail.com
    Interesting advertisement by the agency Saatchi & Saatchi Amsterdam for Cordaid/People in Need that shows what the value of a handbag is in relative to the less fortunate.
  • PROMOTION
  • HOW IT WORKS
  • PEOPLE
  • who are they…
  • SERVICE TRIANGLE
  • STRATEGIES TO HANDLE INTERNAL CUSTOMER
    • Tr
    • Include them in company’s vision
    • Empowerment
    • Position your company as the best employer
    • Employee retention
  • PROCESS & PHYSICAL EVIDENCE
  • SERVICE BLUE PRINT GENERIC TO ADVERTISING INDUSTRY
  • Attire of personnel, set up place of rendezvous
    Agreement paper, brief note
    Advertising blueprint
    Media of exposure
    Physical evidence
    Giving approval
    customer
    Contacting clients
    Giving brief
    Delivery of the product
    Line of visibility
    Client service deptt
    onstage
    Contact employee
    Line of interaction
    Back stage
    Makes preliminary research
    Line of internal interaction
    In house research
    Buying space & time and launching
    Producing the copy
    Advertising plan
    Accounts deptt- analysis of brief
    Support services
    Outsourcing research
  • The Consumer is Tuning Out
    • In 1965, 80% of 18-49 year-olds in the US could be reached with three 60-second TV spots. In 2002, it required 117 prime-time commercials to do the same.” (Jim Stengel, Global Marketing Officer, P&G)
    • A US hour of prime time TV carried 21 minutes of advertising, Late Night network shows like Leno or Letterman carry 31:27 (TNS Media Intelligence, Q1 2006)
    • Big Six study (US): People with DVR’s watch 12% more TV, yet 90% of them adskip (Germany : 88.2%)
    • 78.2% of Germans are irritated by advertising, only 24% actually still watches it (GfK Marktforschung)
    • 85% of Chinese stop watching TV during commercial breaks. More than half change the channel, while the rest do housework, eat, chat or use the bathroom. (McKinsey & Co.)
  • Last Year
    “Today's marketing model is broken. We're applying antiquated thinking and work systems to a new world of possibilities."
    Jim Stengel, Global Marketing Officer P&G
  • “Online video ads are quickly becoming the medium of choice to drive both brand awareness and sales.”
    (2009)
    “With young adults now spending on average six hours a week gaming, advertisers should be excited at how well their messages were embraced and the brands positively perceived” (2010)
    67% of marketers report they will increase their social media advertising budget in 2010
  • NEX-GEN ADVERTISEMENT
  • 2000’s
  • Who is Generation Y?
    96 million people born between 1978 – 2010
    Millennial, Net Generation, Echo Boomers, Google Generation, ingeneration
    Ongoing debate about where to begin and end a generation.
  • UNDERSTANDING CURRENT MEDIA ANDCONSUMER TRENDS
  • DIGITAL AD’S
  • Ballyhoo & Connoisseur
    PRINTING ADVERTISEMENTS ERA
    • First named "Pemberton's French Wine Coca," the 'nerve remedy' was widely distributed at apothecaries throughout Atlanta
    • TELEVISION ADVERTISEMENT ERA
    • First TV ad broadcast in the UK was on ITV on 21 September 1955, advertising Gibbs S.R toothpaste
    • INTERNET ADVERTISEMENT ERA
    • Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.
    • RADIO ADVERTISEMENTS ERA
    • The first radio broadcasts aired in the early 1900’s. However, it wasn’t until 1919 that radio stations began to broadcast continuously
  • 1. Ogilvy & Mather 11.Euro RSCG Advertising Pvt. Ltd.
    2. J Walter Thompson India 12.Pressman Advertising & Marketing Ltd.
    3. Mudra Communications Pvt. Ltd. 13.MAA
    4. FCB-Ulka Advertising Ltd. 14.Oberoi Multimedia Ltd.
    5. Rediffusion-DY&R 15.Triton Communication Pvt. Ltd.
    6. McCann-Erickson India Ltd. 16.Ambience D’Arcy Advertising Pvt. Ltd.
    7. RK Swamy/BBDO Advertising Ltd. 17.Bates India.
    8. Grey Worldwide (I) Pvt. Ltd. 18.Percept Advertising Ltd.
    9. Leo Burnett India Pvt. Ltd 19.TBWA Anthem Pvt. Ltd.
    10. Contract Advertising India Ltd. 20.Everest Integrated Communications Pvt. Ltd
    These are some of the more interesting ads around like the Nike ad.