Akhil Maurya Shantanu Gaur Ambika Singhal
Nitin Shankar Ankit Laddha Geet Sabarwal
India's first feature film – named "King
Harishchandra" – was released in 1913.
In 2009, India produced a
total of 2961films.
Media and entertainment
industry is valued at USD 15.8
billion and with grow...
Expected to reach a size of over
Rs 60,000 cr. in the next five years.
Projected to grow at a CAGR of 9 per
cent and reach...
7 P’S OF THE
FILM
INDUSTRY
PRODUCT
PLACE
PROMOTIO
N
PUBLICITY
PHYSICAL
EVIDENCE
PROCESS
PEOPLE
Reliability
Assurance
Tangibles
Empathy
Responsiveness
Interaction
Quality
Physical
Environment
Quality
Outcome
Quality
Se...
Customer
Satisfaction
 Entertainment
 Emotional Content
 Return on Investment
 Inspirational and Motivating Factor
 I...
Maslow pyramid &
movies
Self-
Actualization needs
Esteem needs
Belongingness and Love needs
Safety needs
Biological and Ph...
Question- What is the most important attribute of
satisfaction whenever customer goes for the
movie?
Solution : Entertainm...
Swot Analysis
STRENGTH:
•Large customer base
•Low cost of production and high revenues
•Growing middle class with higher
d...
Recommendation
s• Involvement of more specialized techniques for better satisfaction of
the customer.
• More and more mark...
Thank you
GROUP C _3RD GROUP
GROUP C _3RD GROUP
GROUP C _3RD GROUP
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GROUP C _3RD GROUP

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INDIAN FILM INDUSTRY PAST PRESENT AND FUTURE

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  • This slides should be studied from the maslow’s relation given in the mos report.
  • GROUP C _3RD GROUP

    1. 1. Akhil Maurya Shantanu Gaur Ambika Singhal Nitin Shankar Ankit Laddha Geet Sabarwal
    2. 2. India's first feature film – named "King Harishchandra" – was released in 1913.
    3. 3. In 2009, India produced a total of 2961films. Media and entertainment industry is valued at USD 15.8 billion and with growth of 18%. • Digitization of movies and increase in the number of screens has enhanced the movie going experience.
    4. 4. Expected to reach a size of over Rs 60,000 cr. in the next five years. Projected to grow at a CAGR of 9 per cent and reach US$ 3 billion by 2014. Stricter enforcement of copyright law will help the film industry in its fight with cable operators. Hollywood production studios are targeting India for their future ventures.
    5. 5. 7 P’S OF THE FILM INDUSTRY PRODUCT PLACE PROMOTIO N PUBLICITY PHYSICAL EVIDENCE PROCESS PEOPLE
    6. 6. Reliability Assurance Tangibles Empathy Responsiveness Interaction Quality Physical Environment Quality Outcome Quality Service Quality Product Quality Price Situational Factors Customer Satisfaction Personal Factor
    7. 7. Customer Satisfaction  Entertainment  Emotional Content  Return on Investment  Inspirational and Motivating Factor  Initial Promotion  Creative Content
    8. 8. Maslow pyramid & movies Self- Actualization needs Esteem needs Belongingness and Love needs Safety needs Biological and Physiological needs
    9. 9. Question- What is the most important attribute of satisfaction whenever customer goes for the movie? Solution : Entertainment. 78% people of our sample population feels that a movie is good if it is entertaining.
    10. 10. Swot Analysis STRENGTH: •Large customer base •Low cost of production and high revenues •Growing middle class with higher disposable income WEAKNESS: •Film production sector highly fragmented • Lack of cohesive production • Lack of distribution infrastructure • Lack of efforts for media penetration in lower socio-economic classes OPPORTUNITIES: •Rapid de-regulation in the Industry •Rise in the viewership and the advertising expenditure •Increasing interest of the global investors THREATS: •Piracy, violation of intellectual property rights pose a major threat to the film making companies. • Lack of quality content has emerged as a major concern because of the 'Quick- buck' route being followed in the industry.
    11. 11. Recommendation s• Involvement of more specialized techniques for better satisfaction of the customer. • More and more marketing strategies should be innovated to get the better attention of the customer. • Customer oriented Products. • Proper market research. • Concentrate on more on associations for initial crowd. • Organized methods of management should be implemented for the cost cutting in film making method. • Creativity shouldn’t be compromised at any stage and at any cost.
    12. 12. Thank you

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