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chokhi dhani
chokhi dhani
chokhi dhani
chokhi dhani
chokhi dhani
chokhi dhani
chokhi dhani
chokhi dhani
chokhi dhani
chokhi dhani
chokhi dhani
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chokhi dhani

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presentation on chokhi dhani. …

presentation on chokhi dhani.
prepared by:
varun pandhi
sumit arora
aayush aagarwal
aachal triphati
harsh lodhi
ankur chaudhary
section f
mba ib

Published in: Business, News & Politics
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  • 1. SUBMITTED BY- SUMIT ARORA VARUN PANDHI HARSH LODHI AAYUSH AGARWAL ACHAL TRIPATHI ANKUR CHAUDHARY
  • 2. THEME RESTAURANTTHEME RESTAURANT Theme restaurantsTheme restaurants are restaurants in which theare restaurants in which the concept of the restaurant takes priority overconcept of the restaurant takes priority over everything else, influencing the architecture, food,everything else, influencing the architecture, food, music, and overall 'feel' of the restaurant. The foodmusic, and overall 'feel' of the restaurant. The food usually takes a backseat to the presentation of theusually takes a backseat to the presentation of the theme, and these restaurants attract customers solelytheme, and these restaurants attract customers solely on the premise of the theme itself.on the premise of the theme itself.
  • 3. ABOUT CHOKHI DHANIABOUT CHOKHI DHANI  Built in the year 1989, Chokhi dhani is a place whereBuilt in the year 1989, Chokhi dhani is a place where every day is a celebration. Started by Mr. Gul andevery day is a celebration. Started by Mr. Gul and Subhash Vaswani, Chokhi dhani, with the gradualSubhash Vaswani, Chokhi dhani, with the gradual passage of time has evolved as a traditional Rajasthanipassage of time has evolved as a traditional Rajasthani village and extended to hotel resorts, village fairs andvillage and extended to hotel resorts, village fairs and water & amusement parks. Stretching over more thanwater & amusement parks. Stretching over more than 18 acres of land, Chokhi dhani represents the colorful18 acres of land, Chokhi dhani represents the colorful essence of Rajasthani culture. Be it the traditionalessence of Rajasthani culture. Be it the traditional welcome with tikka and aarti or rajasthani hospitalitywelcome with tikka and aarti or rajasthani hospitality and food or its ethnic decoration, Choki dhani presentsand food or its ethnic decoration, Choki dhani presents the true picture of this royal land.the true picture of this royal land.
  • 4. SPECIALITIESSPECIALITIES  Beside all the contemporary facilities like BusinessBeside all the contemporary facilities like Business meeting hall, Banquet Hall, Recreational facilities,meeting hall, Banquet Hall, Recreational facilities, Health Club, Swimming Pool, Spa, Steam and SaunaHealth Club, Swimming Pool, Spa, Steam and Sauna baths, Jacuzzi, a Gym and Massage facility, Beautybaths, Jacuzzi, a Gym and Massage facility, Beauty Parlor, Discotheque, Bar, Multicuisine Restaurant etc,Parlor, Discotheque, Bar, Multicuisine Restaurant etc, Chokhi dhani has some more charms like RajasthaniChokhi dhani has some more charms like Rajasthani Kalbeliya Dance or Ghoomer or other folk dance andKalbeliya Dance or Ghoomer or other folk dance and music to captivate the attention of each and everymusic to captivate the attention of each and every onlookeronlooker
  • 5. BRAND OBJECTIVEBRAND OBJECTIVE  CATEGORY NEEDCATEGORY NEED -Chokhi Dhani is not just a restaurant. It is an experience-Chokhi Dhani is not just a restaurant. It is an experience connecting every Indian to their basic roots and acquainting them to the rustic flavors ofconnecting every Indian to their basic roots and acquainting them to the rustic flavors of India.India.  BRAND AWARENESSBRAND AWARENESS -- Because Chokhi Dhani doesnot indulge in aggressive marketingBecause Chokhi Dhani doesnot indulge in aggressive marketing and mainly through word of mouth and tourist catalogues, it is popular only amongst the tourists.and mainly through word of mouth and tourist catalogues, it is popular only amongst the tourists.  BRAND ATTITUDEBRAND ATTITUDE -- The restaurant culture is very much prevalent in urbanThe restaurant culture is very much prevalent in urban India. However, the concept of chokhi dhani is not very similar to that of a restaurantIndia. However, the concept of chokhi dhani is not very similar to that of a restaurant alonealone  BRAND PURCHASE INTENTION -BRAND PURCHASE INTENTION - Chokhi Dhani is a mix between aChokhi Dhani is a mix between a heritage village and a theme restaurant. Though the concept of the same is not new, thereheritage village and a theme restaurant. Though the concept of the same is not new, there is a need to introduce it to the Indian populationis a need to introduce it to the Indian population
  • 6. BRAND PERSONALITYBRAND PERSONALITY (1) Ethnic (2)Royal(1) Ethnic (2)Royal (3) Hospitable (4) Exquisite(3) Hospitable (4) Exquisite Chokhi Dhani is a cross between a heritage village and theme restaurant. Chokhi Dhani is a royal experience. It’s a marked territory owned by the customers where each customer is the king and is attended to personally. It is a grand festival that is celebrated each day of the year because you, the customer, rule not only our land but also our hearts. And as a token of gratitude our staff -the peasants welcome you to best of everything that we have to offer. Our mascot are puppets- Kisaan and Yashoda (the peasant and his nurturing wife). Kisaan is a genuine and down to earth common peasant who’ll entertain you- the royalty, with utmost politeness and gratitude while his wife Yashoda will pamper you the way you wish your mother did.
  • 7. BRAND IDENTITYBRAND IDENTITY
  • 8. MARKETING COMMUNICATIONMARKETING COMMUNICATION  ADVERTISEMENTSADVERTISEMENTS  SALES PROMOTIONSALES PROMOTION  PUBLIC RELATIONSPUBLIC RELATIONS  PUBLICITYPUBLICITY  EVENTS AND EXPERIENCESEVENTS AND EXPERIENCES  INTERACTIVE MARKETINGINTERACTIVE MARKETING
  • 9. STRATEGY AND IMPLEMENTATION OF THESTRATEGY AND IMPLEMENTATION OF THE MARKETING COMMUNICATIONMARKETING COMMUNICATION  DESIGNING THE COMMUNICATIONDESIGNING THE COMMUNICATION  SELECT THE COMMUNICATIONSELECT THE COMMUNICATION CHANNELCHANNEL  INTERACTIVE& WOM MARKETINGINTERACTIVE& WOM MARKETING
  • 10. EVALUATING THE RESULT ACHIEVED BY MARKETINGEVALUATING THE RESULT ACHIEVED BY MARKETING MIX COMMUNICATIONMIX COMMUNICATION  The impact of sales promotion which can beThe impact of sales promotion which can be monitored through the increase in the sale and finalmonitored through the increase in the sale and final revenue.revenue.  Analysis of how effective the advertisements were inAnalysis of how effective the advertisements were in catching the target market attention and draw interest.catching the target market attention and draw interest. This can be ascertained with the help of regular recallThis can be ascertained with the help of regular recall and recognition tests.and recognition tests.  Keep a check on creation of unexpected touch pointsKeep a check on creation of unexpected touch points as one of the method of IMC here is through word ofas one of the method of IMC here is through word of mouth publicity.mouth publicity.

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