Airlines
industry
CREW MEMBERS
• Saurbh Arora
• Punit Bharti
• Ramandeep Singh
• Jasjeet singh
• Siquedar Amanul
WhAt is service
MArketing?Services are distinguished from products mainly
because they are generally produced at the same...
Airlines As A service
industry
The Airline industry came into existence during the
17th
centuries.
Origin of Indian aviati...
• India has the private airlines as itsIndia has the private airlines as its
key playerskey players
• 75% of the market sh...
Entry
Of
Private
Players
Major Players (Market Share)
PRODUCT PRICE PLACE PROMOTION PEOPLE PROCESS PHYSICAL
EVIDENCE
RAINBOW OF SERVICE MARKETING MIX
Product Mix
• Giving a Feel For The “Product” Inside a Service
Wrapper .
• Consumers are demanding not products, or featur...
Price
MixPremium pricing:- Use a high price where there is a uniqueness
about the product or service. Such high prices are...
Place mix
Online 24-hour reservation Systems.
Tour Operator
Travel Agent
People
Mix
Reliability
Caring Attitude
Goodwill
Promotion Mix
Advertising- keep in mind the image of the country,
tourist attraction, cultural heritage
Publicity- Travel ...
Process mix
Reservation.
Flight Information.
Facilities at The Airport.
Baggage Handling.
Meal Service.
Flight Entertainme...
PHYSICAL EVIDENCE
On the ground:
Booking offices or ticket counters.
Paperwork.
Tickets.
In-flight:
Aircraft, Seating Conf...
GAP MODEL
Service Quality Dimension (RATER)
Interaction
Quality
Interaction
Quality
Physical
Environment
Quality
Physical
Environmen...
SWOT analysis
STRENGTHS:
• Liberal Environment
• Modern Fleet
• High Quality
• Economic Growth
• Growing Tourism
• THREATS...
• A large & growing potential market
• Developing alternative revenue streams
– Air cargo operations
– Airframe, engine & ...
Aviation mo s final
Aviation mo s final
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Aviation mo s final

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Group C for Mr. Nitin Garg

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Aviation mo s final

  1. 1. Airlines industry
  2. 2. CREW MEMBERS • Saurbh Arora • Punit Bharti • Ramandeep Singh • Jasjeet singh • Siquedar Amanul
  3. 3. WhAt is service MArketing?Services are distinguished from products mainly because they are generally produced at the same time as they are consumed and cannot be stored away or taken and enhanced marketing mix need to be deployed . Its not about simply reaching about to customers with the right service. But, its also about creating that right desire to possess service.
  4. 4. Airlines As A service industry The Airline industry came into existence during the 17th centuries. Origin of Indian aviation industry can be tracedOrigin of Indian aviation industry can be traced back to the year 1912.back to the year 1912. Air travel remains a large and growing industry. It facilitates economic growth, world trade, international investment and tourism and is therefore central to the globalization taking place in many other industries
  5. 5. • India has the private airlines as itsIndia has the private airlines as its key playerskey players • 75% of the market share is owned by75% of the market share is owned by the private sector.the private sector. • India is the 9th largest aviation market in the world.
  6. 6. Entry Of Private Players
  7. 7. Major Players (Market Share)
  8. 8. PRODUCT PRICE PLACE PROMOTION PEOPLE PROCESS PHYSICAL EVIDENCE RAINBOW OF SERVICE MARKETING MIX
  9. 9. Product Mix • Giving a Feel For The “Product” Inside a Service Wrapper . • Consumers are demanding not products, or features of products but the benefits they will be offered. • The airline product includes of two types of services: 1. On the Ground Services. 2. In-Flight Services.
  10. 10. Price MixPremium pricing:- Use a high price where there is a uniqueness about the product or service. Such high prices are charge for luxuries Cheap-value pricing:- This approach is used where external factors such as recession or increased competition force companies to provide 'value' products and services to retain sales APEX fares:- Apex or advance purchase fares are special fares valid on economy class on specified sectors. They are much lower than the normal fares.
  11. 11. Place mix Online 24-hour reservation Systems. Tour Operator Travel Agent People Mix Reliability Caring Attitude Goodwill
  12. 12. Promotion Mix Advertising- keep in mind the image of the country, tourist attraction, cultural heritage Publicity- Travel agent, PRO, media people Sales promotion- Tour operators, frontline staff
  13. 13. Process mix Reservation. Flight Information. Facilities at The Airport. Baggage Handling. Meal Service. Flight Entertainment. Deliver Quality Service
  14. 14. PHYSICAL EVIDENCE On the ground: Booking offices or ticket counters. Paperwork. Tickets. In-flight: Aircraft, Seating Configuration. Good Inner-exteriors. Ambience.
  15. 15. GAP MODEL
  16. 16. Service Quality Dimension (RATER) Interaction Quality Interaction Quality Physical Environment Quality Physical Environment Quality Outcome Quality Outcome Quality Service Quality Service Quality Product Quality Product Quality Price Price Customer Satisfaction Customer Satisfaction Situational factors Situational factors Personal Factors Personal Factors Reliability Assuranc e Tangibles Empathy Respons- ivness
  17. 17. SWOT analysis STRENGTHS: • Liberal Environment • Modern Fleet • High Quality • Economic Growth • Growing Tourism • THREATS: • Middle east aviation • Terrorism WEAKNESSESS: • Airport Infrastructure • Airways Infrastructure • National Carrier • Deep Pockets • High Cost Structure • Skilled Resources
  18. 18. • A large & growing potential market • Developing alternative revenue streams – Air cargo operations – Airframe, engine & component overhaul – Ground handling – Training – Leveraging the internet • Access to new markets Opportunities

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