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  • 1. ©2012 Marketing CoPilot Inc. All rights reserved.SPM Learning.comCase StudyFind Customers.Keep Customers.132% Web Traffic increase103% Increase Page Views4-6 Monthly Leads from the site
  • 2. marketingcopilotFind Customers. Keep Customers.TM©2012 Marketing CoPilot Inc. All rights reserved.What they are saying- FIRSTNAME LASTNAME, SPM Learning“Our online presence was completely misaligned with ourbusiness model. It didn’t reflect our target customer’s needsand interests and it certainly didn’t position us as experts inour industry. We knew we needed to take a bold stepforward and leverage our website to help us find customersand keep customers.”
  • 3. marketingcopilotFind Customers. Keep Customers.TM©2012 Marketing CoPilot Inc. All rights reserved.About SPM LearningSPM Learning delivers leadership training solutions to executestrategy effectively and transform today’s managers intotomorrow’s leaders; leaders who drive business resultsthrough inspirational leadership, managing innovation,strategic thinking and creative problem solving. SPMLearning’s leadership development programs result intransformational leadership that supports an organization’sstrategic vision.SPM Learning had been relying on a static, outdated and verylimited website. The company’s customer base had changedand this shift was not reflected in their online strategy (or lackthereof). Their online traction was limited and they needed anintegrated solution that could address their complex needs.
  • 4. The Problem
  • 5. marketingcopilotFind Customers. Keep Customers.TM©2012 Marketing CoPilot Inc. All rights reserved.No differentiation.No client engagement.SPM Learning functions in a highly competitive marketplace and theexecutive team recognized that to differentiate and engageprospective clients, they needed to reconsider their online presence sothat it would: Articulate a clear and meaningful value proposition Integrate a lead generation mechanism Include content that would engage their target customer Drive traffic and rank competitively in search engineAfter surveying other marketing firms, SPM Learning came torecognize that only Marketing CoPilot could provide actionablestrategy, build a functional and well-designed online presence, anddeliver measurable results.
  • 6. The Solution
  • 7. marketingcopilotFind Customers. Keep Customers.TM©2012 Marketing CoPilot Inc. All rights reserved.Focus ShiftedMarketing CoPilot undertook a comprehensive analysis ofSPM’s existing online presence relative to their businessgoals and objectives. The buying process was mapped,the company’s unique value proposition was articulatedand they then transformed this information into onlinecontent that would resonate with the SPM’s target client.The focus was shifted from “Leadership Training” to“Leadership Solutions” and SPM’s online presence madeclear how they can solve management problems.
  • 8. marketingcopilotFind Customers. Keep Customers.TM©2012 Marketing CoPilot Inc. All rights reserved.The Goals• Rebrand SPM Learning to leverage the newfocus and reflect customer needs & interests• Increase web traffic• Build an online conversion tool• Share meaningful content
  • 9. ©2012 Marketing CoPilot Inc. All rights reserved.The Results132% Traffic increaseReduced Bounce Rate4-6 Monthly Leads from the site
  • 10. marketingcopilotFind Customers. Keep Customers.TM©2012 Marketing CoPilot Inc. All rights reserved.Since deploymentSince deploying Marketing CoPilot’s onlinepresence and strategy:• Unique visits to the site have increasedby 132%• Unique page views have increasedby 103%• The website is generating approximately4-6 leads each month
  • 11. marketingcopilotFind Customers. Keep Customers.TM©2012 Marketing CoPilot Inc. All rights reserved.What we sayMarie Wiese,President & Founder, MarketingCoPilot“We were very pleased with SPM’s results, but we really seeourselves as partners in this process; we care about ourclients’ ongoing success. So month after month, even postlaunch, we continue to measure, tweak and enhance theonline presence to drive the best results possible.”
  • 12. Before Marketing CoPilot…
  • 13. marketingcopilotFind Customers. Keep Customers.TM©2012 Marketing CoPilot Inc. All rights reserved.SPM Learning Web presencewas…Disjointed & outdated websitePoor differentiationStatic, weak content
  • 14. ©2012 Marketing CoPilot Inc. All rights reserved.After Marketing CoPilot
  • 15. marketingcopilotFind Customers. Keep Customers.TM©2012 Marketing CoPilot Inc. All rights reserved.SPM Learning Finds Customers &Keeps Customers because… Traffic is increaseddramatically The website isaligned withcorporate goals Online presence isgenerating leads
  • 16. ©2012 Marketing CoPilot Inc. All rights reserved.416.436.7931marketingcopilot.comWe can help you find customers and keep customers for you business.Contact us:

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