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Promys case study
 

Promys case study

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    Promys case study Promys case study Presentation Transcript

    • ©2012 Marketing CoPilot Inc. All rights reserved.Promys.comCase StudyFind Customers.Keep Customers.79% Increase Unique VisitsReduced Bounce Rate7-12 Monthly Leads
    • marketingcopilotFind Customers. Keep Customers.TM©2012 Marketing CoPilot Inc. All rights reserved.What they said...Jim Barnet, SVP Sales & Marketing, Promys“Our online presence served almost no business purpose. Itrarely generated any leads; the content on the site was old,stale, and didn’t quite resonate with our target customer. Weknew times had changed and that potential customerswould come to us only if we could leverage our websitestrategically.”
    • marketingcopilotFind Customers. Keep Customers.TM©2012 Marketing CoPilot Inc. All rights reserved.About PromysPromys has been a provider of business automation softwaresince 1998. Their target customers are large IT firms that dealin complex IT projects. After launching under the Ciscoumbrella, they spun off in 2003.Promys had been relying on a static, outdated, and verylimited website. The content had not been changed inapproximately three years and was found to be confusing tovisitors. It did not effectively resonate with the firm’s targetcustomer base and therefore did not generate very manysales leads. Their online traction was limited and they neededan integrated solution that could address their complexneeds.
    • The Problem
    • marketingcopilotFind Customers. Keep Customers.TM©2012 Marketing CoPilot Inc. All rights reserved.Complex industry.High competitive market.Promys operates in a highly competitive market where top-line marketing strategiesare less effective due to the complex nature of the projects in which the companyspecializes. Executive leadership realized that a majority of their marketing goals couldbe realized with a strategic, cohesive online web presence that: Articulates a clear and meaningful value proposition Integrates a lead generation mechanism Includes content that would engage their target customer Drives traffic and ranks competitively in search enginesAfter surveying other marketing companies, Promys chose Marketing CoPilot becausethey were the only firm that initiated the strategy from the point of view of thecustomer, mapped the buying process, and then used that information to create anonline presence that engaged potential clients and sent them into a lead generationcycle. Of all the vendors surveyed, Marketing CoPilot was the only B2B marketing firmin Toronto that was able to articulate this strategy and demonstrate how it would beexecuted.
    • The Solution
    • marketingcopilotFind Customers. Keep Customers.TM©2012 Marketing CoPilot Inc. All rights reserved.Full-service Marketing PlatformMarketing CoPilot undertook a comprehensive analysis ofPromys’s existing online presence relative to their businessgoals and objectives. The buying process was mapped, thecompany’s unique value proposition was articulated and theythen transformed this information into online content thatwould resonate with Promys’s target client.The website went from warehousing stale, generic, staticcontent to functioning as a full-service marketing platformwhere not only did existing leads come away with valuableinformation about the company, but new leads were alsogenerated due to optimized search engine ranking and theestablishment of a lead generation cycle.
    • marketingcopilotFind Customers. Keep Customers.TM©2012 Marketing CoPilot Inc. All rights reserved.The Goals• Increase web traffic• Establish a lead generation cycle• Use fresh, meaningful content to generateinterest in the company
    • ©2012 Marketing CoPilot Inc. All rights reserved.The Results79% Unique Visit IncreaseReduced Bounce Rate7-12 Monthly Leads
    • marketingcopilotFind Customers. Keep Customers.TM©2012 Marketing CoPilot Inc. All rights reserved.Since DeploymentSince deploying Marketing CoPilot’s onlinepresence and strategy:• Unique visits to the site have increased by79%• Unique page views have increased by 11%• The website is generating approximately 7-12new leads each month
    • marketingcopilotFind Customers. Keep Customers.TM©2012 Marketing CoPilot Inc. All rights reserved.What we said...Marie Wiese,President & Founder, MarketingCoPilot“Promys was an exemplary case whereby an integrated andend-to-end web presence made a significant difference inhow their solution is marketed. It was validating for us totake such a complex product and build an online strategythat supported it successfully. Of course, we remain investedin Promys’s progress and continue to tweak their onlinepresence for maximum effect.”
    • Before Marketing CoPilot…
    • marketingcopilotFind Customers. Keep Customers.TM©2012 Marketing CoPilot Inc. All rights reserved.The Promys web presence was…•Not generating leads on the website•Confusing homepage that did not resonate withpotential clients•Static and stale content
    • ©2012 Marketing CoPilot Inc. All rights reserved.After Marketing CoPilot
    • marketingcopilotFind Customers. Keep Customers.TM©2012 Marketing CoPilot Inc. All rights reserved.Promys Finds Customers & KeepsCustomers because… Traffic is increaseddramatically The website istargeted correctly topotential clients Online presence isgenerating leads
    • ©2012 Marketing CoPilot Inc. All rights reserved.416.436.7931marketingcopilot.comWe can help you turn your web presence intoyour best performing sales tool.Contact us: