2 tweet or not 2 tweet...

To Tweet or Not to Tweet….
Is social media for your business?
Presented by Marie Wiese
March 29, 2011

Covering Our Topic
What is social media?
Why does it matter?
Top 10 Excuses for Ignoring It
Top 5Reason to Proceed with Caution
Top 5 Ways You Could Use it Now

What is social media?
Fad
Something the kids are doing
The evolution of mass media
Self Expression
The Future

Social media is….
Open
Powerful
A Conversation
Easy to Use
Changing Customer Expectations

What It’s Not…
Something you can control
A platform to sell
Something you can ignore

Why It’s Social….
Fulfills our desire to:
Share
Collaborate
Create

The Facts
Radio: 38 years to reach 50 million listeners
TV:13 years to reach50 million viewers
Facebook: 3 years to reach 50 million
Free
Bandwidth Improved
User Generated Content

Comparisons
Facebook
600 million users, Considered used for ‘Fun’, B2C
Linked in
100 million users, Considered for ‘Serious’, B2B
Twitter
200 million users, Considered used ‘Social’
Consumers, Professionals & Businesses – every kind

Excuses
There is no ROI
The metrics are not reliable
Social media is still too young
It is just another trend that will pass
We need to control our message

Excuses
6. I don’t have time to keep track of it all and I can’t afford to pay someone to do it
7. We’re doing fine without it
8. We tried it; it doesn’t work
9. The legal issues are thorny
10. It takes too long to pay off

10 Reasons Not to Ignore It
Being human
Demonstrate focus
Bring idea to life
Public forum to address concerns
Participating in the conversation

Can’t Ignore It…
Manage your reputation
Build a customer community
Drive traffic to your website
Build online presence
Remain relevant

Caution
Forget hierarchy; social sites are king
Features change at the drop of a hat
There is fine print
Your content is not saved
Things change every day

The Reality
We are no longer selling to companies. We are selling to people.

The Truth
There is significant ROI in engaging with customers and strengthening your relationship with them
You need trust
You need patience
You need focus

What can you do now?

Integrated Online Strategy

Use Social Media To…
Understand your customer
Get found online
Track your competition
Recruit employees
Innovate

Thanks
marie@marketingcopilot.com
@mariewiese
http://ca.linkedin.com/in/managedmarketingservices

2 tweet or not 2 tweet...

by Marie Wiese on Mar 29, 2011

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2 tweet or not 2 tweet... — Presentation Transcript