How to optimise a google places listing

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A step-by-step description of how to optimise a Google Places listing. UK focused.

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How to optimise a google places listing

  1. 1. Greg Spence Author, Speaker, Internet Marketer and Mentor How To Optimise a Google Places Listing
  2. 2. Where Are Your Customers Looking? <ul><li>Some facts…. </li></ul><ul><ul><li>87% of UK web searches are via Google </li></ul></ul><ul><ul><li>Over 61% of consumers search online first for local services </li></ul></ul><ul><ul><li>76% of UK adult Internet users find out about local services online </li></ul></ul>Study of online consumers: TMP Directional Marketing & ComScore Local Search Usage Study. Ofcom
  3. 3. Something To Consider <ul><li>PPC – 1-3% of clicks </li></ul><ul><li>#1 Google Organic Listing – 42% of clicks </li></ul><ul><li>Google Places listing – 61%+ of searchers </li></ul>Where are you going to advertise now? and Google Places is FREE
  4. 4. How To Get Listed <ul><li>Find Your Keywords </li></ul><ul><ul><li>Local searches </li></ul></ul><ul><ul><ul><li>dentist, restaurant </li></ul></ul></ul><ul><ul><ul><li>accountants thatcham </li></ul></ul></ul><ul><ul><ul><li>accountants berkshire </li></ul></ul></ul><ul><li>Register with Google Places </li></ul><ul><ul><li>www.google.co.uk/local/add </li></ul></ul><ul><ul><li>You do not need a website </li></ul></ul><ul><ul><li>Claim your listing </li></ul></ul>
  5. 5. How to Get Listed (2) <ul><li>Keywords (cont) </li></ul><ul><ul><li>Use Google keywords tool </li></ul></ul><ul><ul><ul><li>10+ searches per month </li></ul></ul></ul><ul><ul><li>Choose one primary keyword and two secondary keywords </li></ul></ul>
  6. 6. Your Website <ul><li>Do the Following </li></ul><ul><ul><li>Your business address and local telephone number in your footer </li></ul></ul><ul><li>Contact Us Page </li></ul><ul><ul><li>Your business address and local phone number </li></ul></ul><ul><ul><li>Your opening hours </li></ul></ul><ul><ul><li>A Google map </li></ul></ul>
  7. 7. Completing the Form <ul><li>Company Name </li></ul><ul><ul><li>Don’t include any keywords unless they are part of your company name </li></ul></ul><ul><ul><ul><li>Eg: Thames Valley Business Advisors </li></ul></ul></ul><ul><ul><li>Do not use a P.O. Box </li></ul></ul><ul><li>Business Address </li></ul><ul><ul><li>Match the address exactly to your website </li></ul></ul>
  8. 8. Completing The Form (2) <ul><li>Telephone Number </li></ul><ul><ul><li>Use your local phone number </li></ul></ul><ul><ul><li>Can also include 0800, 0845 as additional numbers </li></ul></ul><ul><li>Email Address/Website </li></ul><ul><ul><li>Include them </li></ul></ul><ul><ul><ul><li>Website optional </li></ul></ul></ul>
  9. 9. Completing The Form (3) <ul><li>Business Description </li></ul><ul><ul><li>Very Important!! </li></ul></ul><ul><ul><ul><li>Do not include words that appear in your company name, your address (especially the town/city or county) or category fields </li></ul></ul></ul><ul><ul><li>Include: </li></ul></ul><ul><ul><ul><li>Primary keyword </li></ul></ul></ul><ul><ul><ul><li>Secondary keywords </li></ul></ul></ul><ul><ul><ul><li>Locations </li></ul></ul></ul><ul><ul><ul><li>Must make sense! </li></ul></ul></ul><ul><ul><li>200 characters </li></ul></ul>
  10. 10. Completing The Form (4) <ul><li>Map Marker </li></ul><ul><ul><li>Check to make sure it is in the right place </li></ul></ul><ul><ul><li>Used by Google for directions </li></ul></ul><ul><li>Business Categories </li></ul><ul><ul><li>Choose a Google pre-defined one first </li></ul></ul><ul><ul><li>Enter your own </li></ul></ul><ul><ul><ul><li>State what your business IS not what it DOES </li></ul></ul></ul><ul><ul><li>DO NOT include locations </li></ul></ul>
  11. 11. Completing The Form (5) <ul><li>Custom Attributes </li></ul><ul><ul><li>Include an “Areas Covered” </li></ul></ul><ul><ul><ul><li>List all locations you want to be found for except the town/city in your business address </li></ul></ul></ul><ul><ul><li>Include additional items </li></ul></ul><ul><ul><ul><li>Eg: what your business does (products/services), special terms, speciality, email, payment types accepted </li></ul></ul></ul><ul><li>Make Your Listing Complete </li></ul><ul><ul><li>Include at least one photo </li></ul></ul><ul><ul><li>Include opening hours </li></ul></ul><ul><ul><li>Include one video </li></ul></ul>
  12. 12. Google Will Reward You
  13. 13. Additional Places <ul><li>Internet Yellow Pages (UK) - http:// www.yelldirect.co.uk </li></ul><ul><li>SuperPages - http:// superpages.co.uk </li></ul><ul><li>Touchlocal - http:// www.touchlocal.co.uk </li></ul><ul><li>Yelp - http:// www.yelp.co.uk </li></ul><ul><li>Trusted Places - http://www.trustedplaces.com </li></ul><ul><li>Brown Book - http://www.brownbook.net </li></ul><ul><li>Scoot - http:// www.scoot.co.uk </li></ul>
  14. 14. Email me at [email_address] http://marketingcoach-greg.com Thanks for Listening

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