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Wef 2013 social_media_analysis



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  • 1. World Economic Forum 2013 in Davos under the social microscopeAt this week’s World Economic Forum’s Annual Meeting in 20th and 27th using the Salesforce Marketing Cloud.Davos, Switzerland, Technology and Social Media conversa- This infographic visualizes the pulse of the conversationstions have shaped the discourse. This year’s gathering features and key themes emerging from the global gathering bythe most socially savvy list of participants ever, with more than highlighting the most popular trending topics, the most800 delegates active on Twitter. We analyzed around 230,000 active and influential participants, the most active regionssocial conversations around the conference between January on social channels and much more. Most discussed topics 40% 16,5%  10,5%        10% 10% 7,9% 5%GLOBAL ECONOMIC GROWTH EUROZONE SYRIEN & MALI ENVIRONMENT WOMEN EDUCATION GLOBAL HEALTH The most mentioned world leaders 2,3% 1,6% 1% 0,3% DAVID CAMERON ANGELA MERKEL MARIO MONTI DMITRY MEDVEDEV 6.454 3.635 2.151 706 Number of Mentions Other top names in Davos 2,8% 1,1% 0,8% 0,7% CHRISTINE LAGARDE KLAUS SCHWAB MARIO DRAGI CHARLIZE THERON 6.274 2.537 1.703 1.514 Number of Mentions Davos 2013 – Social Media Demographics FEMALE 46% 54% MALE Age Groups 27% 33% 25% 5% 7% 0,7% 2% 18–20 21–24 25–34 35–44 45–54 55–64 65+ The most active regions in the online conversation 51% 8% 4,7% 3% UNITED STATES UNITED KINGDOM CANADA GERMANY 2,7% 2,5% 2,2% 2% NETHERLANDS SWITZERLAND MEXICO FRANCE Sentiment on Social Media is mixed POSITIVE 55% NEGATIVE 45% Twitter was the dominant channel around the World Economic Forum 2013, and accounted for 80% of conversation volume. Mainstream sites (9%), Facebook (5%) and Blogs (3%) follow as the only other active arenas. # # Most mentioned Twitter Hashtags INTERNATIONAL GERMANY #nachrichten #davos2013 #merkel #eu #wef #syria #wef #wirtschaft #ygl #cameron #eu #news #davos #risks2013 #peoplepower #peawards13 #davos #weltwirtschaftsforum Most mentioned Twitter users INTERNATIONAL GERMANY @reuters_davos @richardquest @regsprecher @nouriel @bill_gross @reuters_de @paulocoelho @timrahmann @greenpeace_ch @florianeder @schuldensuehner @davos @spiegel_wirtsch @carstenknop @wef @wefrisk @fahrenheit4711t @n24_de @lvidegaray