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The Guide to Successful Twitter Ad Campaigns

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Creating successful Twitter ads not only includes targeted copy, placement and budget, but a well-rounded approach to social media strategy, including social media listening, engagement, measurement, …

Creating successful Twitter ads not only includes targeted copy, placement and budget, but a well-rounded approach to social media strategy, including social media listening, engagement, measurement, analysis and scalability.

Read the rest of the ebook: http://www.salesforcemarketingcloud.com/resources/ebooks/the-guide-to-successful-twitter-ad-campaigns/

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  • 1. The Guide to SuccessfulTwitter Ad Campaigns
  • 2. The Guide to Successful Twitter Ad CampaignsTable of ContentsIntroduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Social Media Listening for Twitter Ad Insight . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4Social Media Engagement for Twitter Ads. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7Campaign Measurement and Optimization . . . . . . . . . . . . . . . . . . . . . . . . . . . 8Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 2
  • 3. The Guide to Successful Twitter Ad CampaignsIntroductionBusinesses pay Twitter $200,000 to sponsor a promoted trending topicfor a day (source: All Things D). Though the price is steep, the resultsare real: 34 percent of marketers have generated leads and 20 percenthave closed deals using Twitter (source: Digital Buzz Blog, AllTwitter).The combination of Twitter and advertising reveals opportunities thatgo far beyond traditional advertising. Social media increases yourad value, giving you a deeper level of tracking, measurement andtargeting capabilities. All of this leads to increased ad effectiveness.Your Twitter ad campaign needs to entice your audience to do two 34%things: take action and pass on your message. Peer-to-peerrecommendations are one of the most powerful tools in youradvertising arsenal. Creating and sharing compelling content is atthe heart of achieving your ad campaign goals. of marketers haveEffective Twitter ads leverage connections and broaden your generated leadsreach. These ads also promote users to opt in to your messaging,participate in contests, promotions, and sales, visit your online using Twitter.store, extend their engagement with you, and create opportunitieswith likes and other actions.Creating successful Twitter ads not only includes targeted content and budget, but a well-roundedapproach to social media strategy, including social media listening, engagement, measurement,analysis and scalability. 3

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