SXSW Day 2 Social Media Conversations


Day 2 social media conversations around SXSW 2013, including stats on Elon Musk, Al Gore, Mashable and more! …

Day 2 social media conversations around SXSW 2013, including stats on Elon Musk, Al Gore, Mashable and more!

Sign up to receive the final SXSW data report here:

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. SXSW 2013: A Look at Day Two Social Media Conversations The Social buzz from Austin for Saturday, March 9 Jason Boies Brand Journalist, Salesforce Marketing Cloud @jasonboiesSunday, March 10, 13
  • 2. 2013 SXSW Day 2: 305,819 Total Social Conversations 30000 22500 15000 27,628 Peak of social conversations on Day 7500 2. Overall, there was significantly more 0 chatter on Day 2 as 8am more people arrived 12pm and more sessions/ 3pm parties got underway. 4pm 8pm Social Media Conversation from Day 2 at SXSW 12amSunday, March 10, 13
  • 3. Elon Musk Dominates the Conversations For His Day 2 Keynote Elon Musk 9,900 Julie Uhrman Mentions of the keynote by Elon Musk, CEO of Tesla Motors, and Joshua Topolsky SpaceX, which occurred on Day 2 of SXSW. Tina Roth Eisenberg Matthew Inman 0 2500 5000 7500 10000Sunday, March 10, 13
  • 4. SXSW 2013 Conversation Drivers: The Most Retweeted Usernames on Day Two The SXSW Twitter account overtook Mashable, but the online publication still generated a large number of Retweets on 200 Day 2. 150 100 50 @Mashable 0 @SXSW @Inc @JaredLeto @SocialMedia2DaySunday, March 10, 13
  • 5. Most Mentioned Startups on SXSW Day 2: Hater Dominates Bloomfire Hater Hater, an app which allows you to Glocal share all of the things you hate, dominated the Day 2 conversation. Talentwire The app was featured in an LA Times article yesterday. Eevzdrop 0 125 250 375 *Based on companies listed in the 500 SXSW Startup Village Spotlight ListSunday, March 10, 13
  • 6. SXSW Day 2: Most Talked About Interactive Speakers Al Gore John Cena Al Gore, who gave a talk on “The Future” Chuck Lorre on Day 2, dominated the conversation. Anne-Marie Slaughter John Cena of the WWE also garnered a Tim Berners-Lee large amount of the 0 1750 conversation. 3500 5250 7000Sunday, March 10, 13
  • 7. Thank You Click Here to Receive the Final SXSW Data ReportSunday, March 10, 13