SXSW Day 2 Social Media Conversations

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SXSW Day 2 Social Media Conversations

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Day 2 social media conversations around SXSW 2013, including stats on Elon Musk, Al Gore, Mashable and more! ...

Day 2 social media conversations around SXSW 2013, including stats on Elon Musk, Al Gore, Mashable and more!

Sign up to receive the final SXSW data report here: http://www.salesforcemarketingcloud.com/sxsw-social-media-data-report/

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https://twitter.com 526
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  • 1. SXSW 2013: A Look at Day Two Social Media Conversations The Social buzz from Austin for Saturday, March 9 Jason Boies Brand Journalist, Salesforce Marketing Cloud @jasonboiesSunday, March 10, 13
  • 2. 2013 SXSW Day 2: 305,819 Total Social Conversations 30000 22500 15000 27,628 Peak of social conversations on Day 7500 2. Overall, there was significantly more 0 chatter on Day 2 as 8am more people arrived 12pm and more sessions/ 3pm parties got underway. 4pm 8pm Social Media Conversation from Day 2 at SXSW 12amSunday, March 10, 13
  • 3. Elon Musk Dominates the Conversations For His Day 2 Keynote Elon Musk 9,900 Julie Uhrman Mentions of the keynote by Elon Musk, CEO of Tesla Motors, and Joshua Topolsky SpaceX, which occurred on Day 2 of SXSW. Tina Roth Eisenberg Matthew Inman 0 2500 5000 7500 10000Sunday, March 10, 13
  • 4. SXSW 2013 Conversation Drivers: The Most Retweeted Usernames on Day Two The SXSW Twitter account overtook Mashable, but the online publication still generated a large number of Retweets on 200 Day 2. 150 100 50 @Mashable 0 @SXSW @Inc @JaredLeto @SocialMedia2DaySunday, March 10, 13
  • 5. Most Mentioned Startups on SXSW Day 2: Hater Dominates Bloomfire Hater Hater, an app which allows you to Glocal share all of the things you hate, dominated the Day 2 conversation. Talentwire The app was featured in an LA Times article yesterday. Eevzdrop 0 125 250 375 *Based on companies listed in the 500 SXSW Startup Village Spotlight ListSunday, March 10, 13
  • 6. SXSW Day 2: Most Talked About Interactive Speakers Al Gore John Cena Al Gore, who gave a talk on “The Future” Chuck Lorre on Day 2, dominated the conversation. Anne-Marie Slaughter John Cena of the WWE also garnered a Tim Berners-Lee large amount of the 0 1750 conversation. 3500 5250 7000Sunday, March 10, 13
  • 7. Thank You Click Here to Receive the Final SXSW Data ReportSunday, March 10, 13