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How to Use Social Media for Social Good


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Social media has the power to change the world. This presentation walks you through great nonprofit examples of social media success with fundraising, engaging and generating awareness. For more …

Social media has the power to change the world. This presentation walks you through great nonprofit examples of social media success with fundraising, engaging and generating awareness. For more details, read the full ebook, How to Use Social Media for Social Good, here:

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  • 1. HOW TO USE SOCIAL MEDIA FORSOCIAL GOODAmanda NelsonManager, Content@amandalnelson
  • 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter ended July 31, 2012. This document and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available., inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 3. Amanda Nelson Manager, Content @amandalnelson
  • 4. Social media has the power to make the world a better place.
  • 5. The Nonprofit Sector Recognizes Social Media 2% 98% of nonprofits have a Facebook presence 98%
  • 6. How Social Media Can HelpGenerating AwarenessFundraisingEngagement
  • 8. How to Generate Awareness with Social Media
  • 9. Montreal Children’s HospitalRaising awareness for organ donation
  • 10. People Are PEOPLEAnd Are More Connected Than Ever #AHeartforVincent
  • 11. Vincent Gets His Heart!
  • 12. Tips to Generating Awareness with Social MediaDevelop relationships with other organizationsBe a helpful resourceLet the passion for your cause come outHighlight the stories that tug at heart strings
  • 13. How to Fundraise with Social Media
  • 14. Let’s Get Ready!Teaming up for social good
  • 15. Nonprofit Nonprofit Nonprofit NonprofitLet’s Get Ready! Nonprofit Nonprofit Nonprofit Nonprofit
  • 16. Generated Funds and Social Growth 10.3% increase in Twitter 2nd Place followers after the contest $500,000 Before After Sources: Twitter
  • 17. Tips to Fundraising with Social MediaFind the influential voices in your industrySpread positive messages to gather interestThank your communityUncover existing initiatives and tap into them
  • 18. How to Engage in Social Media
  • 19. American Red Cross Crisis Management & Response
  • 20. How to Engage on Social MediaLISTENShare messages about othersPromote your eventsDissect your social media data to find insights
  • 21. Amanda Nelson Manager, Content @amandalnelson
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  • 24. Thank You