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Social Media Ads Ebook - Peter Goodman

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Learn from the expert in social advertising, Peter Goodman, VP at the Salesforce Marketing Cloud, on how to more effectively create and track social ads. …

Learn from the expert in social advertising, Peter Goodman, VP at the Salesforce Marketing Cloud, on how to more effectively create and track social ads.

Download the full ebook here: http://www.salesforcemarketingcloud.com/resources/ebooks/everything-you-need-to-know-about-social-media-ads/

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  • 1. Social Media Ads: Ask an Expert!An interview with Peter Goodman, VP, SalesforceMarketing Cloud !Content and Community!Salesforce Marketing Cloud!December 2012!
  • 2. Safe Harbor!Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If anysuch uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, Inc. coulddiffer materially from the results expressed or implied by the forward-looking statements we make. All statements otherthan statements of historical fact could be deemed forward-looking, including any projections of product or serviceavailability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies orplans of management for future operations, statements of belief, any statements concerning new, planned, or upgradedservices or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing anddelivering new functionality for our service, new products and services, our new business model, our past operatinglosses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting,breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possiblemergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our abilityto expand, retain, and motivate our employees and manage our growth, new releases of our service and successfulcustomer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to largerenterprise customers. Further information on potential factors that could affect the financial results of salesforce.com,Inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. Thisdocuments and others containing important disclosures are available on the SEC Filings section of the InvestorInformation section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements arenot currently available and may not be delivered on time or at all. Customers who purchase our services should makethe purchase decisions based upon features that are currently available. Salesforce.com, Inc. assumes no obligationand does not intend to update these forward-looking statements.

  • 3. Overview!Social media and advertising creates opportunities that go far beyond !traditional advertising. With the social web, your ad value will increase, !youʼll have a deeper level of tracking and measurement and !your messages will be more targeted. All of this leads to increased ad !effectiveness. !Like many marketers, you have questions as to how to succeed at !social advertising. We interviewed Peter Goodman, our VP at Salesforce !Marketing Cloud and a leader in social advertising, and asked him some !of these burning questions.!3!
  • 4. Why social ads?!4!
  • 5. How can social media and advertisingwork together?!5!
  • 6. How has data changed the advertisingapproach?!6!
  • 7. Share a social ads tip.!7!
  • 8. Is automation going to cost peoplejobs?!8!
  • 9. How should I plan my budget for socialads?!9!
  • 10. What KPIs
should I use
for social 
ads?!10!
  • 11. What does the future hold for social ads?!11!
  • 12. Download the Full Ebook! http://www.radian6.com/resources/library/social-media-strategy-for-pr-and-communications/12!
  • 13. Thank You!!Contact us at www.salesforce.com/marketing-cloud or:! facebook.com/marketingcloud! @MarketingCloud! linkedin.com/company/marketing-cloud! +MarketingCloud! youtube.com/MarketingCloud!