In this Social Engagement Benchmark Report, we analyzed data from more than 3 million Twitter messages to present today’s most complete portrait of Twitter messaging performance. Among the key findings: - Twitter engagement is highest on Sundays—the day with the fewest brand tweets. - Twitter users gravitate towards photo-inclusive tweets. Brands tweet photos only 8% of the time, although consumers are more than twice as likely to retweet a photo tweet. - In 2013, companies saw an average 43% increase in Twitter followers. We also segmented Twitter data by industry so you can compare your success metrics with companies most like yours. Ready to see how you measure up? Download the full report here: https://www.exacttarget.com/benchmark-2014/social-engagement-tw?ls=Blog&lssm=Corporate&lss=Blog.2014BenchmarkReport.Twitter&camp=701A0000000xhUEIAY&content=701A0000000xhUEIAY

1. SOCIAL ENGAGEMENT
BENCHMARK REPORT
Metrics from Twitter* Messages
Sent Through Our Platform:
Consumer Packaged Goods
*All trademarks, service marks, and trade names are the property of their respective owners.

2. Twitter Engagement Rates per Tweet by Month: CPG
Tweets Sent Avg Replies Avg Retweets
JAN 2.9K 1.5 11.4
FEB 3.1K 1.5 4.9
MAR 3.1K 2.2 6.3
APR 4.1K 2.2 7.6
MAY 3.9K 2.6 11.9
JUN 3.4K 2.2 7.4
JUL 3.5K 2.4 8.6
AUG 3.3K 2.0 10.5
SEP 3.3K 1.7 6.8
OCT 2.8K 1.6 5.0
NOV 2.8K 4.7 15.7
DEC 2.4K 2.2 9.7
3.4K
3.1K
3.9K
4.1K
3.1K
2.9K
2.4K
2.8K
2.8K
3.3K
3.3K
3.5K
Tweets Sent by Month
Includes paid and organic posts
Social Engagement Benchmark Report for Twitter

3. Twitter Engagement Rates per Tweet by Day of Week: CPG
Tweets Sent Avg Replies Avg Retweets
SUN 2.2K 2.2 6.8
MON 6.8K 1.8 5.0
TUE 5.9K 1.8 8.5
WED 7.8K 2.3 9.8
THU 6.2K 2.0 9.6
FRI 7.0K 2.4 6.1
SAT 2.7K 1.9 23.0
7.0K
6.2K
Tweets Sent by Day of Week
7.8K
5.9K
6.8K
2.7K 2.2K
Includes paid and organic posts
Social Engagement Benchmark Report for Twitter

4. Twitter Engagement Rates per Tweet by Time of Day (CST): CPG
Tweets Sent Avg Replies Avg Retweets
12 AM - 4 AM 4.8K 2.3 9.9
4 AM - 8 AM 2.1K 2.0 8.6
8 AM - 12 PM 3.5K 1.6 4.8
12 PM - 3 PM 6.1K 1.6 11.7
3 PM - 6 PM 9.3K 2.0 7.1
6 PM - 9 PM 8.3K 2.6 8.3
9 PM - 12 AM 4.5K 2.7 12.4
8.3K
Tweets Sent by Time of Day
4.5K 4.8K
9.3K
6.1K
2.1K
3.5K
Includes paid and organic posts
Social Engagement Benchmark Report for Twitter

5. Want more?
Download the full report
at exacttarget.com/benchmark-2014/
social-engagement-tw