We are in an era where all business is social. Even the most staid institutions and regulated businesses are being pulled into the social sphere by their customers, clients and patients. Enter the socially connected business.
By embedding social into every part of your business and marketing practice, being a social business becomes much easier to manage and scale. This has a direct positive impact on your bottom line, shareholder and customer happiness and lead generation. Read on for all the details and download the full ebook here: http://www.salesforcemarketingcloud.com/resources/ebooks/six-principles-of-social-media-marketing/