Leads drive revenue and can help prove the worth of social media endeavors. No matter your sales cycle, leads are a proxy for sales to determine the success of your marketing efforts. Social media creates a complex path to lead generation, which makes it critical to understand how to generate leads using your social efforts. This presentation is an excerpt from the ebook, How to Generate Leads with Social Media, which will give you the keys to get started or enhance your existing efforts.
Download the full ebook here: http://www.salesforcemarketingcloud.com/resources/ebooks/how-to-generate-leads-with-social-media/