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3 Steps to Successful Facebook Advertising

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As Facebook continues to expand its advertising offerings to brands, the need to understand the possibilities is critical to effective Facebook marketing. From choosing the right ad type, to uploading …

As Facebook continues to expand its advertising offerings to brands, the need to understand the possibilities is critical to effective Facebook marketing. From choosing the right ad type, to uploading creative, to targeting, bidding, optimizing and measuring, there is a great deal that goes into creating a successful Facebook advertising campaign. This ebook will show you your possible advertising types, targeted options and more, and then will explain the opportunities provided by both Facebook and third party tools to get the best bang for your advertising buck.

Download the full ebook free here: http://www.salesforcemarketingcloud.com/resources/ebooks/3-steps-to-successful-facebook-advertising/

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  • 1. 153 Steps to Successful Facebook AdvertisingCHECKLIST: FACEBOOK ADS FROM START TO FINISHPrint this and hang it on your wall!Establish your Facebook advertising campaign goalsSet both a daily and lifetime budgetDetermine which Facebook ad type best servesyour needsUpload your creative - either create new copy andimagery, or use existing posts from your Facebook PageDetermine your targeting methods - such as location,demographics, interests, connections and actionsDecide which metrics are most importantSet your minimum and maximum bidsSchedule your ad to run when it will perform best, andadjust your schedule as you receive dataCreate regular review sessions to view campaignperformanceAdjust your ads throughout the lifetime of the campaignto maximize impact