Cannes Lions Wednesday update


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The key trends to emerge from Cannes Lions Festival of Creativity 2013 on Wednesday.

Cannes Lions Wednesday update

  1. 1. The Latest Social Media Trendsfrom Cannes Lions 2013 –WednesdayJune 19, 2013
  2. 2. Wednesday: Key findingsFollowing a total of 21,205 posts yesterday, Wednesday has generated10,317 conversations online by 1pm CET alone.Conan O’Brien had the edge in the social stakes when he took to thestage with CNN anchor Anderson Cooper for Times Warner’s explorationof social and digital tools.Meanwhile, Sean Comb’s appearance contributed to a peak in overallconversation at midday.The evolution of advertising firmly established itself as the latest trend toemerge from the Festival.
  3. 3. Cannes Lions 2013 – Volume on Wednesday as of 1pm CETCannes Lions generated 10,317 posts by 1pm CET Wednesday.That’s an average of over 736 posts per hour.Conversation reached its peak at midday, when Sean Combs took to the stage to discuss how hehas used contemporary consumer culture as an effective medium for creativity. This contributedto 1,876 mentions that hour alone.020040060080010001200140016001800200000:00 01:00 02:00 03:00 04:00 05:00 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00
  4. 4. Top Brands (by mentions) at Cannes Lions 2013: Wednesday asof 1pm CETOgilvy’s social media presence allowed the company to continue to soar in the social conversation stakes, resulting in apeak of 311 mentions between 9.00 and 10.00am CET alone.Meanwhile, LinkedIn mentions started to increase ahead of the company’s presentation with Mashable, Razorfish and theGlobal Consumer Marketing & Internet Office, more than doubling its number of mentions between midday and 1pmCET.148714245371482021311283145250 200 400 600 800 1000 1200 1400Warner Visa Saatchi Ogilvy Microsoft McLaren McDonaldsLinkedIn Heineken Google Facebook Coca-cola Adobe
  5. 5. Top buzz words (by mention) at Cannes Lions 2013:Wednesday as of 1pm CETCreativity continued to rule Wednesday’s buzz words, but the evolution ofadvertising swiftly established itself as a trend to watch as this afternoon’s sessionfrom Grand Audi loomed.26%1%30%8%7%18%10%AdvertisingCollaborationCreativityDataDesignMobileSocial media
  6. 6. Most Mentioned Celebrities at Cannes Lions 2013:Wednesday as of 1pm CETConan O’Brien stole the show when he took to the stage with Time Warner’s CEO and CNN anchorAnderson Cooper. His discussion around leveraging digital and social tools to build brand awareness andengage audiences across multiple screens led to him gaining a 40 post edge on his co-host, Cooper.Sean Combs also saw a rise in conversation, the true peak of which we expect to see reflected intomorrow’s report, as feedback on his presentation filters through.020406080100120140AndersonCooperConan OBrien Jack Black Sean Combs VivienneWestwoodAnderson CooperConan OBrienJack BlackSean CombsVivienne Westwood
  7. 7. Top Hashtags at Cannes Lions 2013: Wednesday as of 1pmCETRemoving the official hashtags (#canneslions, #canneslive), we can seethat Ogilvy continued to lead the charge in the top hashtag stakes.2062102165140002004006008001000120014001600#newhouseidsm #mindshare #walnutmedia #canvas #ogilvycannes#newhouseidsm#mindshare#walnutmedia#canvas#ogilvycannes