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Blackberry 10 Release: Social Media Conversation 2013

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Ever since the BlackBerry 10 release announcement there has been a lot questions and conversation. This report looks at the social media mentions of the product and the news, with over 1.9 million …

Ever since the BlackBerry 10 release announcement there has been a lot questions and conversation. This report looks at the social media mentions of the product and the news, with over 1.9 million mentions since Feb 6, 2013.


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  • 1. Blackberry 10 Release:Highlights of the Social MediaConversationAnalysis period 1/30/13 – 2/6/13
  • 2. Highlights of Blackberry 10 Launch•  Launch Date: 1/30/13•  Conversations peaked at 11 a.m. Eastern on 1/30•  93.4% of the mentions were on Twitter•  69.6% of mentions were in English followed by 16.1% in Spanish• The 5 Countries with the most conversation were: United States, Canada, the United Kingdom, Venezuela and India
  • 3. Highlights of Blackberry 10 – Week OneAnalysis period 1/30/13 – 2/6/13•  More than 1.9 million mentions in one week period"•  Conversation peaked on the launch day (1/30) and 2/5"•  Twitter lead the pack re: where most conversations occurred"•  English followed by Spanish were the languages used most"•  USA had the most conversations despite not having product available"•  More men than women were talking online about Blackberry"•  25 – 34 year olds had the most to say about Blackberry"
  • 4. Total Mentions Exceed 1.9 Million !! Volume of Conversations First Week After Launch Official launch and available in675000 UK"600000 Product available in Canada "525000450000375000300000225000150000 75000 0 Jan 30th Jan 31st Feb 1st Feb 2nd Feb 3rd Feb 4th Feb 5th Feb 6th
  • 5. Twitter Leads the Pack For Media of Choice 2.0% 0.9% 4.8% Twitter 11.6% Facebook Mainstream 80.7% news Blogs Other
  • 6. English Dominates the Conversations 1.8% 4.5% 2.4% 1.1% English 17.5% French Other 5.3% Spanish 65.3% Indonesian Malay 2.1% Dutch Portuguese
  • 7. Americans Dominate Discussions 3.1% 3.9% 4.0% 1.8% 2.2% 4.9% United States Other Canada 55.3% 24.7% Netherlands Venezuela Indoneisa United Kingdom Thailand
  • 8. Most Used Hashtags #bb10#blackberry10 #z10 #android #thklive#smblkeselbgt #blackberry 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0%
  • 9. More Men Were Chatting Up a Storm 45.1% 54.9% Men Women
  • 10. 25-44 Year Olds Dominated theConversations 45.0% 40.0% 35.0% 30.0% 25.0% 20.0% 15.0% 10.0% 5.0% 0.0% 18-20 21-24 25-34 35-44 45-54 55-64 65+