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Ci mi.con evolution 2012 agenda
Ci mi.con evolution 2012 agenda
Ci mi.con evolution 2012 agenda
Ci mi.con evolution 2012 agenda
Ci mi.con evolution 2012 agenda
Ci mi.con evolution 2012 agenda
Ci mi.con evolution 2012 agenda
Ci mi.con evolution 2012 agenda
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Ci mi.con evolution 2012 agenda

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  • 1. Sophisticated and holistic Methods& Strategies, Tools & Systems ANDEvolutionary Processing of CMI25th – 26th June 2012 | Scandic Berlin Potsdamer Platz, GermanyMore than 18 Case Studies | World CafÉ sEssion |IceBreaker Session | Challenge your Peershttp://cimicon.we-conect.com Researched & Developed by
  • 2. CiMi.CON Evolution 2012 25 th – 26 th June 2012 | Scandic Berlin Potsdamer Pl atz, Germany OVerview CiMi.CON Evolution 2012 SPeakers Main Topics Nanette Bulger Strategies Senior Director and Healthcare Sector Lead, Marketing > Mastering the CI challenge in competing against newly and Strategic Planning emerging global competitors / forecasting newly emerging Philips Healthcare / USA markets and economies David Ahrens > Technology foresight, disruptive technologies & open VP, Competitive & Market Intelligence, Business Analytics, innovation in a global competitive environment: Why Technology & Mobility SAP America Inc. / USA indirect competitors matter more than you think and how you can find, measure and monitor them Dr. Volkmar Pflug Vice President Strategies, Market and Competitive > CI & longterm HR development: Strategic talent acquisition, Intelligence effective messaging, branding and team building Siemens Energy AG / Germany Methods Tom Ferro > Scenario tracking ‒ Bringing scenarios to life! Vice President - Strategic Insights Bank of America Corp. / USA > Aggregating primary intelligence, secondary research & MI framework Minna Laukkanen Director, Analysis and Information Services > Counter intelligence ‒ defensive strategies for competitive UPM Kymmene Corp. / Finland intelligence attacks Daniel Cho > Knowledge management process: Leveraging corporate Director Marketing, Market Intelligence & New Product BI assets for CI tools & systems Introduction > Using war games to anticipate a competitor’s next move Philips Healthcare / Germany Michael Akim Processing Director of Strategic Development > M&A ‒ Competitive intelligence for mergers and acquisitions ABB Ltd. / Russia > Use of HUMINT resources in conjunction with other Steven Victor Turbes sources to obtain accuracy in CIS/Asian markets and Head: Global Market Intelligence successful triangulation of data for final results Cheminova A/S / Denmark > Advanced methodology and application, organizational Matthias Heimerl models & processes embedded in a comprehensive Head of Strategic Intelligence CMI-model AIRBUS S.A.S. / France > Human vulnerability ‒ Protection of information by Dr. Reinhardt Schink awareness Head of Market Analysis and Strategy Allianz SE / Germany Tools & Systems Guy Debaux > Connecting CMI to BI, social media, cloud, intranet and Head of Competitive Intelligence integrate them into the right IT Systems & Platforms to Coface S.A. / France avoid data and information overload Linhua Guan > How CI-tools help cope with data overload Head of Market Intelligence Global Strategy and Business > Analysis and linking of fragmented data and information Development already existing in the company Statoil ASA / UK > Application of CI-Supporting tools to create a collaborative Ulf Hermansson CI-Network Head of Business Intelligence Sandvik Tooling AB / Sweden Tina Bundgaard Petersson Head of Market Intelligence Business Partner Rockwool International A/S / Denmark Alexandre Richard Head of Competitive Intelligence Sanofi S.A. / France Jose Tormo Business Strategy and Corporate Development HP Company / USA we.CONECT business peers Charles Langlet Take advantage of solution-oriented individual meetings that Business Intelligence Manager we can arrange with these partners before and during the Alstom Transport S.A. / France conference. Ahmet Turhan Marketing Coordinator Strategic Projects Team EMEA Eaton Electrical Corp. / The Netherlands Omer Ozener Travel Partner Business Intelligence Manager Europe & North Africa AIR FRANCE KLM S.A. / The Netherlands Stefan Althoff Marketing Research Manager Lufthansa AG / Germany Researched & Developed byhttp://cimicon.we-conect.com Page 2 / 8
  • 3. CiMi.CON Evolution 2012 25 th – 26 th June 2012 | Scandic Berlin Potsdamer Pl atz, Germany aGENDAContents ICEBREAKER Session | Sunday, 24th June 2012P. 2 | Overview Speakers we.CONECT ICEBREAKER Main TopicsP. 3 | Overview + Icebreaker Our Icebreaker Session consists of small Round Tables with speakers, business partners Icebreaker Session and attendees where the audience will discuss the main challenges and cutting edge Business Partners topics of the conference in a relaxed atmosphere. Glass in hand, make your way around Who participates? our Round Tables and get to know each other. Enjoy food and drinks at the opening of the conference, break the ice and get the show on the road.P. 4-6 | Conference Day 1 Challenge your Peers Evening SessionP. 6-7 | Conference Day 2 Morning Session World Café 20.00 | we.CONECT ask the leaders Pre-conference drinks and Icebreaker Round Tables with speakers, business partners & participants ICEBREAKER Round Table 1 CI 2020: What Will CI Look Like 10 Years From Now? ICEBREAKER Round Table 2 Use of competitive analysis simulation tools (CAST) > How to use Simulation-Games for Competitive Intelligence Tom Ferro, Vice President - Strategic Insights, Bank of America Corp. / USA ICEBREAKER Round Table 3 The Competitive & Collective Intelligence’s obstacles: Towards a fostering ecosystem? > Do Management and HR policies have a systemic effect on the CI effectiveness? > Pay for performance, pay rises’ quotas, and managing by project under probe, with evidence-based facts and surveys > Both end of the CI’s cycle under the light of neurosciences and cognitive psychology Guy Debaux, Head of Competitive Intelligence, Coface / France Business Partner Comintelli Kista Science Tower Färögatan 33 | 164 51 Kista, Sweden Phone: +46 8 6637 600 | Email: contact@comintelli.com www.comintelli.com we.CONECT business peers Take advantage of solution-oriented individual meetings that we can arrange with these partners before and during the conference. REFERENCES OF OUR PAST conferences “I would like to congratulate you for the professionalism of your organization and all the special sessions you organized in order to generate discussions between attendees and get to know each other.“ Philippe Heim, HSE - Operational Safety, TOTAL Refining & Chemicals Belgium “Well organized and excellent combination of topics.“ Thomas Gronauer, Head of Project Management Office, Bayer Bitterfeld GmbH “Very interesting, professional organized event with competent and international presence.“ Tobias Zaers, Zentralbereichsleiter Technik / HSEQ, Bilfinger Berger Industrial Services GmbH Researched & Developed byhttp://cimicon.we-conect.com Page 3 / 8
  • 4. CiMi.CON Evolution 2012 25 th – 26 th June 2012 | Scandic Berlin Potsdamer Pl atz, Germany aGENDA Conference Day 1 | Monday, 25th June 2012 8.00 | Registration with coffee and tea 8.30 | Welcome and introduction by we.CONECT, from the Chair and the Advisory Board we.CONECT Strategy Track (1) Sophisticated and holistic Methods & Strategies and Evolutionary Processing of CMI 8.40 | Case Study Challenges, future & limits of Market Intelligence – Holistic View on Developing Decision Making Support in fast changing markets and complex consumer mindsets > Increasing role of understanding your customers and what shapes their needs in the future > How to identify and deal with structural interruptions > Setting the future expectation: Market Intelligence as a holistic process > Insights based growth and innovation support through Market Intelligence Dr. Reinhardt Schink, Head of Market Analysis and Strategy, Allianz SE / Germany 9.20 | Case Study Building a strategic CI team with comprehensive processes for an efficient and prospective product evolution & sustainable business development > Competitive Environment of Airbus > Re-position the strategic intelligence team as a recognised service provider to the executive team > Airbus Intelligence Organisation – transforming intelligence across departmental boundaries > Strategic Intelligence Product and Customer Evolution (2007-2012) Matthias Heimerl, Head of Strategic Intelligence, AIRBUS / France 10.00 | Case Study Competing with Emerging Markets Competitors – How this Affects the Global Competitive Landscape > Understand the specific needs and opportunities from emerging markets and requirements for products and services to be marketed in these countries > Understand competitive advantages and strategies of newly emerging local and global competitors > Learn about counter-strategies to surmount the challenges such companies pose > Learn about how to transform western incumbents to achieve sustainable competitive advantage against emerging markets competitors > Case examples of how CI results were integrated into the strategies of a leading company that is facing increased competition from the emerging world > Examples presented from India and China Dr. Volkmar Pflug, Vice President Strategies, Market and Competitive Intelligence, Siemens Energy / Germany 10.40 | Refreshment break with Networking Zone we.CONECT Strategy Track (2) Tools, Methods, Platforms and Processes to Create a Common, Sustainable and Integrated CI Culture on a Global and Local Level 11.10 | Case Study How to create a collaborative, connective and integrated competitive intelligence culture in a global & diversified company > Tools, Methods, Platforms and Processes @ Royal Philips > How to involve the employees and get them to stand behind the CI-Structure Daniel Cho, Director Marketing, Market Intelligence & New Product Introduction, Philips Healthcare / Germany we.CONECT Tools & Systems Track (1) Potential analysis, War Gaming, global forecasting, scenario based planning and CI simulation 11.50 | Case Study War Game 101…or… Approach to a Valuable CI Tool > Using war game to anticipate a competitor’s next move > Insights from a War Game case history > Tools and outcomes > Success factors in our project > The lessons learned/pitfalls. In other words, what could be done differently next time Alexandre Richard, Head of Competitive Intelligence, Sanofi S.A. / France 12.30 | Lunch with Networking Zone Researched & Developed byhttp://cimicon.we-conect.com Page 4 / 8
  • 5. CiMi.CON Evolution 2012 25 th – 26 th June 2012 | Scandic Berlin Potsdamer Pl atz, Germany aGENDA Conference Day 1 | Monday, 25th June 2012 we.CONECT Challenge your peers – What would you do? In up to six round tables, each with six moderators, the participants interact, describe & discuss their specific issues, approaches and solutions regarding the conference topic. we.CONECT finds out in advance with a special inquiry approach the most important issues facing the participants. 13.30 | Parallel Round Tables Based on your input from the delegate checklist, we will create a round table session involving an interactive discussion with your peers. The topics that will be discussed on-site will be announced 3 weeks before the event begins. 14.30 | Case Study Building High Impact Competitive Intelligence Programs to Support Strategy – The Reorganisation of SAP’s CI-Structure > What makes an intelligence program high impact? > Key success factors in establishing high impact strategic intelligence programs > Building future focus into the intelligence process > Applying process efficiency and quality measures in intelligence work David Ahrens, VP, Competitive & Market Intelligence, Business Analytics, Technology & Mobility, SAP America Inc. / USA 15.10 | Case Study Going Global: How to Build Local and global Intelligence Toolsets on a Shoestring > Strategies for engaging local collaborators > Frameworks for creating a phased approach to globalization > Tips for leveraging sales tool assets globally Michael Akim, Director of Strategic Development, ABB Ltd. / Russia 15.50 | Refreshment break with Networking Zone we.CONECT Process Track (1) Successful implementation and process integration of CI in B2B environment ‒ Connecting CI in a holistic and sophisticated model 16.20 | Case Study Scouting for trends, coverage of competitors and use of advanced BI tools at Sandvik Tooling > BI as a vital importance to top management > Restrictive involvement of BI: Data <-> Analysis <-> Decision making > Inherent limitations of BI due to its origin > Traps and Key Success Factors of BI Ulf Hermansson, Head of Business Intelligence, Sandvik Tooling / Sweden 17.00 | Case Study The “Pathway to Leadership” and the Role of Intelligence in Upstream Strategic Activities and M&A > Applying the use of competitive intelligence, through the intelligence function, to M&A planning and integration. > Delivering impactful and ROI justified results through advanced CI processes and a new Methodology called Path to Leadership > Fully using intelligence capabilities in upstream strategic activities > Making the right acquisition, divestiture and integration decisions through the use of competitive intelligence Nanette Bulger, Senior Director and Healthcare Sector Lead, Marketing / Strategic Planning, Philips Healthcare / USA we.CONECT Tools & Systems Track (2) Connecting CMI to BI, Social Media, Cloud, Intranet and integrate them into the right IT Systems & Platforms to avoid data and information overload 17.40 | Case Study Tailoring the CI structure by KM and implementing supporting tools like SharePoint > Differences between Knowledge Management and Competitive Intelligence in a B2B market > Aligning Knowledge Management and Competitive Intelligence > Application of CI-Supporting tools like Share Point to create a collaborative CI-Environment Ahmet Turhan, Marketing Coordinator Strategic Projects Team EMEA, Eaton Electrical Corp. / The Netherlands 18.20 | Case Study Knowledge at your fingertips – The Content Management Tool Insight Mining > Techniques that are used primarily for the analysis of user-generated content (Web 2.0) can also be applied differently > A modern content management system can generate new insights > As a result, a lot of time and money can be saved > Maintaining a tool such as mining Insight is less expensive than you think Stefan Althoff, Marketing Research Manager, Lufthansa AG / Germany Researched & Developed byhttp://cimicon.we-conect.com Page 5 / 8
  • 6. CiMi.CON Evolution 2012 25 th – 26 th June 2012 | Scandic Berlin Potsdamer Pl atz, Germany aGENDA Conference Day 1 | Monday, 25th June 2012 DINNER in a relaxed atmosphere to conclude the first conference day 20.00 | Networking Dinner aGENDA Conference Day 2 | Tuesday, 26th June 2012 we.CONECT War Gaming Session Short talks with a thematic focus 7.50 | Case Study Counter Intelligence – Identification and analysis of risks of runoff competition- relevant information > Information security as a fundamental part of risk management > Group-wide and inter-departmental anti-spyware security structures > IT security as an important pillar of a corporate security policy > Protection of intellectual property as an element of an integrated security concept > Impact of compliance issues – Legislation 8.30 | Welcome and introduction by we.CONECT, from the Chair and the Advisory Board we.CONECT World Café The World Café will be initiated with lectures lasting 10 minutes 8.40 | Lecture Strategy Café How should the weak signals of the business environment be followed in the most efficient and systematic way? > How should the follow up be organized (roles and responsibilities)? > What type of tools, systems and processes should be in place? > How to engage the organization to the follow up process? > How to ensure that this knowledge and insights are turned to serve the strategy work? Minna Laukkanen, Director, Analysis and Information Services, UPM Kymmene Corp. / Finland 8.50 | Lecture Methods Café How to develop a Market Intelligence Community within a global company building a sharing information platform? > Go from a local CI team to a global CI community > Strengths, weaknesses, opportunities and threats of building a central platform for information sharing and its global using > Provide with the right information at the right time at all level in the company, from commercial to management, everywhere in the world > Best Practices in sharing information from Alstom Transport Charles Langlet, Business Intelligence Manager, Alstom Transport S.A. / France 9.00 | Lecture Process Integration Café Statoil’s CMI Journey – Challenges and Opportunities of CI and MI in the Oil and Energy market > How to build a world-class CMI-program in an international company > Challenges of Statoil in CI and MI in the past 6 years > Upcoming challenges to face in the future Linhua Guan, Head of Market Intelligence Global Strategy and Business Development, Statoil ASA / UK 9.10 | Lecture Tools & Systems Café Go Beyond Google: Gathering Internet Intelligence > Free web tools for competitive intelligence > Best practices for searching the deep web > Multiple examples of how these tools have been used in competitive intelligence projects > Guidance as to how you should rank and prioritize open source intelligence sources Researched & Developed byhttp://cimicon.we-conect.com Page 6 / 8
  • 7. CiMi.CON Evolution 2012 25 th – 26 th June 2012 | Scandic Berlin Potsdamer Pl atz, Germany aGENDA Conference Day 2 | Tuesday, 26th June 2012 9.20 | START WORLD CAFÉ | EACH SESSION LASTS 40 MINUTES we.CONECT and the chair open the World Café, explaining the principles and set the World Café etiquette. Strategy Café Methods Café Process Integration Tools & Systems Café Café 12.00 | World Café Panel Discussion Presentation of the key results of the World Café and the individual interviews 12.30 | Lunch with Networking Zone we.CONECT Methods Track Advanced methodology and application, organizational models & processes embedded in an comprehensive global CI & MI framework 14.00 | Case Study Look into the future with Scenario Planning – See the change before it gets you > How to use scenario planning for Competitive Intelligence > Anticipating innovation & disruptive technologies > Know your competitors and get ahead with your business > Finding technology to address emerging needs of the customers Jose Tormo, Business Strategy and Corporate Development, HP Company / USA we.CONECT Process Track (2) CI & longterm HR development: Strategic talent acquisition, effective messaging, branding and team building 14.40 | Solution Study From Local to Central – Implementing a Global Centralized CMI-Unit for success > Pros & Cons: Local Reporting vs. Centralized reporting > Creating a CMI centre of excellence > Outsourcing CMI? Omer Ozener, Business Intelligence Manager Europe & North Africa, AIR FRANCE KLM / The Netherlands 15.20 | Refreshment break with Networking Zone 15.50 | Case Study Finding and implementing models for implementing a strategic intelligence team within the HR function > On-demand intelligence projects: Gathering, analyzing, synthesizing knowledge, recommending actions and evaluating the impact of the intelligence provided. > Ongoing intelligence services: Scanning, monitoring, and scouting the environment for relevant trends, patterns and discontinuities with a potential impact for HR > A one-stop intelligence base: Running a one-stop knowledge base and facilitating knowledge networking, providing fast and easy access to relevant intelligence Tina Bundgaard Petersson, Head of Market Intelligence, Rockwool International A/S / Denmark 16.30 | Case Study Use of HUMINT resources in conjunction with other sources to obtain accuracy in CIS / Asian markets and successful triangulation of data for final results > Multiple sources of data input mitigate against the risk of inaccurate studies and opportunistic behaviour. > Triangulation of data sources (utilising three sources or elements, of which one is HUMINT. This can also be two separate HUMINT sources in the same market) is the recommended ideal methodology in all markets, however in these due distance (real and in Hofstede terminology) it is even more vital. > Examples from Cheminova GMI which added to the bottom line or mitated against financial risk. Steven V. Turbes, Head: Global Market Intelligence, Cheminova A/S / Denmark 17.10 | Closing words from the chair and end of the conference Researched & Developed byhttp://cimicon.we-conect.com Page 7 / 8
  • 8. For more detailed informationabout Our speakers and interactive segmentsplease visithttp://cimicon.we-conect.comWe are looking forward to welcoming you! Researched & Developed by

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