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How Successful Manufacturers Grow their Business Using Inbound Marketing
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How Successful Manufacturers Grow their Business Using Inbound Marketing

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Successful manufacturing companies are shifting their marketing resources toward Inbound Marketing methods in order to connect with prospects during their decision-making process, while they research …

Successful manufacturing companies are shifting their marketing resources toward Inbound Marketing methods in order to connect with prospects during their decision-making process, while they research purchasing decisions on the web, get recommendations from colleagues and compare competing brands online. Learn more at http://blog.marketingv2.com/inbound-marketing-video-briefing

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Transcript

  • 1. HOWSUCCESSFULMANUFACTURERSGROW THEIR BUSINESS USINGINBOUNDMARKETING
  • 2. 44%of online shoppersbegin by using a search engine. Source:
  • 3. FACT:The Internet hasfundamentallychanged the waypeople find, discover,share, shop andconnect.
  • 4. IT Isaac
  • 5. IT Isaac
  • 6. IT Isaac’s Buying Process
  • 7. IT Isaac’s Buying Process
  • 8. IT Isaac’s Buying Process
  • 9. IT Isaac’s Buying Process
  • 10. IT Isaac’s Buying Process
  • 11. IT Isaac’s Buying Process
  • 12. IT Isaac’s Buying Process
  • 13. Business buyers’decision is already57%COMPLETEbefore contactingsuppliers.
  • 14. FACT:Sales is losing theability to influenceand educate thebuyer.
  • 15. FACT:Marketing needs tostep up to fill the gap.
  • 16. OUTBOUND MARKETING Trade Shows Print Ads Direct Mail Cold Calling
  • 17. INBOUND MARKETING Attract Traffic Generate Leads Nurture Leads
  • 18. INBOUND MARKETING
  • 19. INBOUND MARKETING•Interest initiated by the User
  • 20. INBOUND MARKETING•Interest initiated by the User•Buyers WANT to find relevant content
  • 21. INBOUND MARKETING•Interest initiated by the User•Buyers WANT to find relevant content•Message is tailored to the buyer’s cycle
  • 22. Inbound marketing costs up to 61% LESSper lead than traditional outbound marketing. OUTBOUND: AVE COST/LEAD: $346 INBOUND: AVE COST/LEAD: $135 Source:
  • 23. INBOUND MARKETING
  • 24. INBOUND MARKETING1. Content
  • 25. INBOUND MARKETING1. Content2. Generate Leads
  • 26. INBOUND MARKETING1. Content2. Generate Leads3. Nurture Leads
  • 27. INBOUND MARKETING1. Content2. Generate Leads3. Nurture Leads4. Analysis
  • 28. CONTENT
  • 29. CONTENT• Blogging
  • 30. CONTENT• Blogging• How-To Articles
  • 31. CONTENT• Blogging• How-To Articles• Videos (YouTube)
  • 32. CONTENT• Blogging• How-To Articles• Videos (YouTube)• Audio (podcasts)
  • 33. CONTENT• Blogging• How-To Articles• Videos (YouTube)• Audio (podcasts)• Photos (Flickr)
  • 34. Companies that blog have55% MOREwebsite visitors. 2,250 55% 1,480 # of Monthly Visitors Don’t Blog Blog Source:
  • 35. GENERATE LEADS
  • 36. GENERATE LEADS • Search Engines
  • 37. GENERATE LEADS • Search Engines • Premium Content
  • 38. GENERATE LEADS • Search Engines • Premium Content • Ebooks
  • 39. GENERATE LEADS • Search Engines • Premium Content • Ebooks • White Papers
  • 40. GENERATE LEADS • Search Engines • Premium Content • Ebooks • White Papers • Checklists
  • 41. GENERATE LEADS • Search Engines • Premium Content • Ebooks • White Papers • Checklists • Manuals
  • 42. SOCIAL NETWORKS 57% 62% 52% % of ChannelUsers who Acquired a Customer Through This Channel 44% Company Blog LinkedIn Facebook Twitter Source:
  • 43. NURTURE LEADS
  • 44. NURTURE LEADS • Email Follow-up
  • 45. NURTURE LEADS • Email Follow-up • Other Offers
  • 46. NURTURE LEADS • Email Follow-up • Other Offers • Marketing Automation
  • 47. NURTURE LEADS • Email Follow-up • Other Offers • Marketing Automation • CRM Integration
  • 48. ANALYSIS
  • 49. ANALYSIS • Determine business goals
  • 50. ANALYSIS • Determine business goals • Monitor marketing success
  • 51. ANALYSIS • Determine business goals • Monitor marketing success • Make informed decisions
  • 52. INBOUND MARKETING
  • 53. INBOUND MARKETING 1. Content Creation
  • 54. INBOUND MARKETING 1. Content Creation 2. Lead Generation
  • 55. INBOUND MARKETING 1. Content Creation 2. Lead Generation 3. Lead Nurturing
  • 56. INBOUND MARKETING 1. Content Creation 2. Lead Generation 3. Lead Nurturing 4. Analysis
  • 57. INBOUND MARKETING1. Content Creation2. Lead Generation3. Lead Nurturing4. Analysis
  • 58. INBOUND MARKETING
  • 59. INBOUND MARKETING
  • 60. CONTACT Download the Free eBook MarketingV2.com/inbound /V2MarketingCommunications /MarketingV2 /company/v2-marketing-communications Chris@MarketingV2.com 815-397-6052

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