Share this consumer sharing trends report q4 2013

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Share this consumer sharing trends report q4 2013

  1. 1. CONSUMER SHARING TRENDS REPORT Q4 2013 2013 SOCIAL CHANNEL GROW TH Pinterest growth rate surpassed Facebook for the year with LinkedIn coming in third. Twitter registered very moderate growth while email experienced a significant decline. 58% 57% 40% 15% -11% Q4 SOCIAL GROW TH In Q4, Pinterest surged past email to become the #3 most popular channel for sharing content (behind Facebook and Twitter). This growth was driven by women. 66,826 PINTEREST USERS BY REGION Active Midwestern sharers preferred Pinterest more than any other region. #1 #2 #4 #3 WOMEN SHARERS MIDWEST VS. U.S. Women in the Midwest share more than the national average. 57.63% vs. 56.76% SHARE R ATE BY REGION In Q4, the Northeast share rate (total social actions by population) topped all other regions in the U.S. South Midwest West Northeast SHARE R ATE BY CHANNEL When viewing social activity by channel, regional preferences stood out. South Midwest West South Northeast Midwest West South Northeast Midwest West South Northeast Midwest West South Northeast Midwest West South Northeast Midwest West South Northeast Midwest West Northeast TIME OF DAY In the West, sharing starts earlier in the day than anywhere else in the U.S. By evening, western sharing drops below the national average. West USA 12 1 AM 2 3 4 5 6 7 8 9 10 11 12 1 Work PM Day 2 3 4 5 6 7 8 9 10 11 SHARING BY MEN Men in the West share more than the national average. 45% vs. 43% SHARES AND CLICKS As compared to the year prior, consumers shared and clicked more than ever in Q4 2013. 37% Q4 2012 Q4 2013 The quarterly Consumer Sharing Trends Report from ShareThis analyzes consumer sharing behavior across more than 120 social channels, reaching 95 percent of the U.S. internet population on desktop and mobile devices. COPYRIGHT © 2006 -2014 SHARETHIS INC. ALL RIGHTS RESERVED

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