MarketingLand.com Quiz: Are You An Online Marketing Guru?

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Created by MarketingLand.com columnist and founder of 3Qdigital, David Rodnitzky.

Read the companion article, compare reader reactions and scores here:
http://marketingland.com/online-marketing-guru-take-quiz-find-88335

About the Quiz:
What is it that really makes someone an online marketing superstar?

One somewhat quantitative way to measure your online marketing props is to evaluate the breadth of your expertise. It is definitely true that someone can be a Ninja/Guru/Superstar in a specific sub-specialty of online marketing (e.g., SEM, analytics or landing page optimization). But if you want to declare yourself an “online marketing” expert, it seems fair to demand expertise in a broad swath of skills, right?

See how you do with the quiz & follow the links to learn more about topics you are less than experienced in.

Published in: Marketing

MarketingLand.com Quiz: Are You An Online Marketing Guru?

  1. 1. ARE YOU AN ONLINE MARKETING GURU?
  2. 2. 0 pts = I have never done this before. 1 pt = I’ve done this, but have only a cursory knowledge. 2 pts = I am at least average at this skill. 3 pts = I am an expert at this.
  3. 3. 0 = “I have never done this before.” 1 = “I have done this, but I have only a cursory knowledge.” 2 = “I am at least average at this skill.” 3 = “I am an expert at this.” SEM: 1. AdWords & Bing Ads 2. Google Display Network 3. Product Listing Ads MARKETING CHANNELS
  4. 4. MARKETING CHANNELS Social Advertising: 4. Facebook Advertising 5. Twitter Advertising 6. LinkedIn Advertising (Premium or Self Serve) 0 = “I have never done this before.” 1 = “I have done this, but I have only a cursory knowledge.” 2 = “I am at least average at this skill.” 3 = “I am an expert at this.”
  5. 5. MARKETING CHANNELS Display Advertising: 7. Programmatic Ads 8. Dynamic Retargeting 9. Web Based Retargeting 10. First-Party Data Retargeting 0 = “I have never done this before.” 1 = “I have done this, but I have only a cursory knowledge.” 2 = “I am at least average at this skill.” 3 = “I am an expert at this.”
  6. 6. 0 = “I have never done this before.” 1 = “I have done this, but I have only a cursory knowledge.” 2 = “I am at least average at this skill.” 3 = “I am an expert at this.” MARKETING CHANNELS Other Online Channels: 11. Mobile Networks & In-App Networks 12. Email Marketing 13. Affiliate Marketing 14. Comparison Shopping Engines
  7. 7. But Wait… There’s More Online Channels! 15. Contextual Networks (i.e. Adknowledge, InfoLinks, Admarketplace) 16. International Advertising 17. YouTube or Video Advertising MARKETING CHANNELS 0 = “I have never done this before.” 1 = “I have done this, but I have only a cursory knowledge.” 2 = “I am at least average at this skill.” 3 = “I am an expert at this.”
  8. 8. Content & SEO: 18. SEO 19. Earned Social Media 20. Owned Social Media 21. Native Advertising 0 = “I have never done this before.” 1 = “I have done this, but I have only a cursory knowledge.” 2 = “I am at least average at this skill.” 3 = “I am an expert at this.” MARKETING CHANNELS
  9. 9. MARKETING SKILLS 22. Landing Page Optimization 23. User Experience Testing/Focus Groups 24. App or Web Development 25. Media Mix Modeling 26. B2C 27. B2B 0 = “I have never done this before.” 1 = “I have done this, but I have only a cursory knowledge.” 2 = “I am at least average at this skill.” 3 = “I am an expert at this.”
  10. 10. MARKETING SKILLS 28. E-commerce 29. Lead Gen 30. Branding 31. Web Analytics 32. Mobile Analytics (e.g. SDKs and in-app behavior) 33. Attribution 0 = “I have never done this before.” 1 = “I have done this, but I have only a cursory knowledge.” 2 = “I am at least average at this skill.” 3 = “I am an expert at this.”
  11. 11. MARKETING TECHNOLOGY 34. Tag Management 35. DMPs (data management platforms) 36. Facebook PMDs (Preferred Marketing Developers) 37. PPC Management Software 38. SEO Analytics 39. DSPs (demand side platforms) 0 = “I have never done this before.” 1 = “I have done this, but I have only a cursory knowledge.” 2 = “I am at least average at this skill.” 3 = “I am an expert at this.”
  12. 12. 40. Social Listening Tools 41. ESPs (email service providers) 42. Phone Tracking Software 43. Business Intelligence 44. Marketing Automation 45. CRM Systems 0 = “I have never done this before.” 1 = “I have done this, but I have only a cursory knowledge.” 2 = “I am at least average at this skill.” 3 = “I am an expert at this.” MARKETING TECHNOLOGY
  13. 13. FINAL SCORE RESULTS Less than 20 points: You are an online marketing neophyte. Time to seek out an internship! 20 to 40 points: You are an online marketing beginner. You have skills, but try to add more to your toolbox. 40 to 60 points: You are an online marketing professional. Recruiters stalk you!
  14. 14. 60 to 80 points: You are an online marketing expert. You see the big picture. 80 to 100 points: You are an online marketing ninja! Congrats on developing expertise in several areas of online marketing. 100+ points: You are an online marketing guru! You are online marketing, online marketing is you. FINAL SCORE RESULTS
  15. 15. To improve your marketing knowledge and skills, subscribe to our daily newsletters @ Compare your quiz scores to others now >>

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