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#socialpro #14a @rhunekincaid
VIDEO AND OBJECTIVE BASED MARKETING
FIRST ENTERTAINMENT
CREDIT UNION
ON FACEBOOK
#socialpro #14a @rhunekincaid
RHUNE KINCAID FIRST ENTERTAINMENT
•  Financial institution for entertainment professionals
•  Community Charter
•  1.1 Billion in Assets
•  Over 70,000 members
ABOUT FIRST ENTERTAINMENT
#socialpro #14a @rhunekincaid
RHUNE KINCAID FIRST ENTERTAINMENT
•  LIKES
•  ENGAGEMENT
•  PAGE CLICKS
•  VIDEO VIEWS
OBJECTIVE BASED MARKETING
#socialpro #14a @rhunekincaid
LIKES First Entertainment is now ranked #72 in Facebook Followers among Credit Unions worldwide
#socialpro #14a @rhunekincaid
ENGAGEMENT
PROMOTED
à
vs
NOT PROMOTED
ß
#socialpro #14a @rhunekincaid
PAGE CLICKS
PRODUCTS
ß
VS
CONTENT
à
#socialpro #14a @rhunekincaid
RHUNE KINCAID FIRST ENTERTAINMENT
•  “FOR THOSE WHO DON’T STAY BETWEEN THE LINES”
•  4,277 engagements at $0.12/per
•  “BIG VACATION, LITTLE HASSLE”
•  4,320 views at $0.06/per
•  “YOU CAN RIDE OUT THE STORM”
•  3,450 organic impressions
MBIS VIDEO CAMPAIGN
#socialpro #14a @rhunekincaid
THANK YOU!
JOIN US @SMX WEST
SAN JOSE, CA
MARCH 1-3, 2016

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