What's Search Got to Do With Social? Keynote by Danny Sullivan for #zenith2013
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What's Search Got to Do With Social? Keynote by Danny Sullivan for #zenith2013

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@DannySullivan, Founding Editor of MarketingLand.com & SearchEngineLand.com keynote presentation from the @DuluthSocialCon #Zenith2013 May 30, 2013 - How search & social work together.

@DannySullivan, Founding Editor of MarketingLand.com & SearchEngineLand.com keynote presentation from the @DuluthSocialCon #Zenith2013 May 30, 2013 - How search & social work together.

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  • Nice; have always believed in SEO value of Social Media and have keep a good focus on building Google Plus profile. Thanks for the presentation.

    What's your take on maintaining Google Plus page with SEO? Is it a must do activity?
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What's Search Got to Do With Social? Keynote by Danny Sullivan for #zenith2013 Presentation Transcript

  • 1. @dannysullivanWhat’s SearchGot To Do With Social?Danny SullivanFounding EditorMarketing Land & Search Engine Land
  • 2. @dannysullivanWhat’s Search?
  • 3. @dannysullivanBut a second-hand promotion
  • 4. @dannysullivanSocial’s coolSocial’s HOTSOCIAL’S THIS!!!
  • 5. @dannysullivansearch is this
  • 6. @dannysullivan
  • 7. @dannysullivanand this
  • 8. @dannysullivan
  • 9. @dannysullivanBut also this
  • 10. @dannysullivan
  • 11. @dannysullivanWhich helps you knowyou need to docontent like this
  • 12. @dannysullivan
  • 13. @dannysullivanBecause otherwiseyou might not be herewhen people go looking
  • 14. @dannysullivanThat’s especially importantif your cool social campaigncauses them to go looking
  • 15. @dannysullivanSocial is also becomingmore integrated into search
  • 16. @dannysullivanAnd having moreinfluence on what ranks
  • 17. @dannysullivan
  • 18. @dannysullivan
  • 19. @dannysullivanSocial helps search linkpages to people, to authors
  • 20. @dannysullivan
  • 21. @dannysullivan
  • 22. @dannysullivanSocial helps searchlink pages to companies
  • 23. @dannysullivan
  • 24. @dannysullivanSearch engines are also learningto link pages to people,companies & facts beyond socialGoogle = Knowledge GraphBing = Snapshots & Satori
  • 25. @dannysullivan
  • 26. @dannysullivanThe web of pages is turninginto the web of entities,of people, places & things
  • 27. @dannysullivan
  • 28. @dannysullivanThe shift to entities allowsthe virtual world of the webto better mirror our real world
  • 29. @dannysullivan
  • 30. @dannysullivanThe mirroring means oursocial connections & brandreputations begin to transfer,real links to replace hyperlinks
  • 31. @dannysullivanSocial signals aremore democratic thanlinks as votesLikes are voteswithin FacebookGraph Search
  • 32. @dannysullivanNot perfect, not yet, not for ages.Hyperlinks continue to rule.Not all social connectionswill be shared.
  • 33. @dannysullivanSo, what’s Searchgot to do with Social?Same as ever, helps us usesocial to find what we need
  • 34. @dannysullivan“Does Anyone Know?”Try it on Twitter,see 1000s of years of askingfriends & family go digital
  • 35. @dannysullivanSearch & Socialhave always gone togetherand are reuniting once again
  • 36. @dannysullivanTakeaways• Social can drive search, so be ready• Social can boost search visibility, so doauthorship, Google+, other links, be social• Search can drive social ideas, somine the data, know what customers want• Search is natural social activity, soanswering questions through SEO is social!
  • 37. @dannysullivanLinkawayshttp://searchengineland.com http://marketingland.comWhen Everyone Gets The Vote: Social Shares As The New Link Buildinghttp://marketingland.com/when-everyone-gets-the-vote-social-shares-as-the-new-link-building-5497The Rise Of Help Engines: Twitter & Aardvarkhttp://searchengineland.com/the-rise-of-help-engines-16921Google’s Impressive “Conversational Search” Goes Live On Chromehttp://searchengineland.com/googles-impressive-conversational-search-goes-live-on-chrome-160445