10 keys to upsell your customer base of smbs with online marketing and web presence applications
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Presentation by Wences Garcia of Marketgoo (http://www.marketgoo.com) at the WorldHostingEvent global. March 2013 in Rust, Germany: ...
Presentation by Wences Garcia of Marketgoo (http://www.marketgoo.com) at the WorldHostingEvent global. March 2013 in Rust, Germany:
Millions of European (and worldwide) SMBs plan to increase their spending on cloud services in the next 3 years and upselling add-ons and cross-selling business applications are key to driving growth.
Wences Garcia is the founder of MarketGoo, a internet marketing and SEO product company. In this presentation he would discuss about the key opportunities and challenges hosting and telco companies face to attack this mass market:
- What´s the size of this opportunity?
- How online marketing is perceived by SMBs
- Why educating the customer is key
- Why hosting is a commodity but online marketing is not
- How small businesses value simpler products
- When to create a consulting center?
- How to deliver a all-ecompasing marketing strategy
- and some more
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