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Hacking Paid Search with Graham Hunter
Hacking Paid Search with Graham Hunter
Hacking Paid Search with Graham Hunter
Hacking Paid Search with Graham Hunter
Hacking Paid Search with Graham Hunter
Hacking Paid Search with Graham Hunter
Hacking Paid Search with Graham Hunter
Hacking Paid Search with Graham Hunter
Hacking Paid Search with Graham Hunter
Hacking Paid Search with Graham Hunter
Hacking Paid Search with Graham Hunter
Hacking Paid Search with Graham Hunter
Hacking Paid Search with Graham Hunter
Hacking Paid Search with Graham Hunter
Hacking Paid Search with Graham Hunter
Hacking Paid Search with Graham Hunter
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Hacking Paid Search with Graham Hunter

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This is from the Marketing Education SF meetup with Graham Hunter on 5/9/2013.

This is from the Marketing Education SF meetup with Graham Hunter on 5/9/2013.

Published in: Entertainment & Humor, Travel
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Transcript

  • 1. Paid Search:Building it and Hacking itGraham Hunter
  • 2. Graham Hunter 1
  • 3. Adwords Crash CoursePPCAd textsMatch TypesCampaign StructureQuality ScoreGraham Hunter 3
  • 4. Pay Per…Graham Hunter 4CPC CPACPM
  • 5. Ad TextsGraham Hunter 5
  • 6. Match TypesGraham Hunter 6
  • 7. Typical Campaign StructureGraham Hunter 7
  • 8. Getting a little more advancedGraham Hunter 8
  • 9. Match Type BiddingExact 100%Phrase 75%BMM 55%Broad 35%Graham Hunter 9
  • 10. Syntax Based Keyword ResearchGraham Hunter 10
  • 11. Then extrapolateGraham Hunter 11
  • 12. Getting even more advancedGraham Hunter 12
  • 13. Graham Hunter 13
  • 14. Alpha/Beta Overview1. BMM “Keyword Mining” in BetaCampaigns2. Move winners into SKAGs withexact matched Alpha Campaigns3. Negative terms on winners andlosers in Beta CampaignsGraham Hunter 14
  • 15. SKAGs with CSV for BetaCampaignsGraham Hunter 15
  • 16. Thanks!@MarketerGrahamMarketerGraham.comgraham@marketergraham.comGraham Hunter 16

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