Internet Culture
  Connecting the dots...
ME
3
1 How the Internet culture is changing the world we live in
1 How the Internet culture is changing the world we live in

2 How brands should act according to the new principals
1 How the Internet culture is changing the world we live in

2 How brands should act according to the new principals

3 Ho...
Find flere networks/vise diversitet
1
How the Internet culture is changing the world we live in
2/3
                                            global population visit social networks

source : http://www.slideshare.ne...
4/5
                         US online population participate in social media

source : http://www.slideshare.net/paulisak...
The consumer is king!

source: http://www.anywho.dk/2009/11/27/madrid/
Attention is no longer guaranteed
PAID
EARNED
Multi-tasking




source: http://www.flickr.com/photos/adamcrowe/3810700931/
source: http://www.pigsdontfly.com/2009/01/i-am-gen-y-consumption_15.html
People´s
behaviors
are changing
source : http://www.slideshare.net/paulisakson/social-media-its-not-what-you-say-that-matters
Creating




source : http://www.slideshare.net/paulisakson/social-media-its-not-what-you-say-that-matters
Connecting


                                                  Creating




source : http://www.slideshare.net/paulisakson...
Connecting


                                                  Creating                                                   ...
Connecting


                                                  Creating                                                   ...
Connecting


                                                  Creating                                                   ...
All media is social media!


source: http://aiaiai.dk/
Online/offline convergence

http://www.psfk.com/2009/06/data-visualization-apple-and-the-amazing-technicolor-app-wall.html
The new principals




                     source: http://www.kibisi.com/
The new principals
Listen




                     source: http://www.kibisi.com/
The new principals
Listen
Participate




                     source: http://www.kibisi.com/
The new principals
Listen
Participate
Facilitate




                     source: http://www.kibisi.com/
The new principals
Listen
Participate
Facilitate
Be open




                     source: http://www.kibisi.com/
The new principals
Listen
Participate
Facilitate
Be open
Be honest




                     source: http://www.kibisi.com/
The new principals
Listen
Participate
Facilitate
Be open
Be honest
Experiment




                     source: http://www....
The new principals
Listen
Participate
Facilitate
Be open
Be honest
Experiment
Collaborate




                     source:...
The new principals
Listen
Participate
Facilitate
Be open
Be honest
Experiment
Collaborate
Do!



                     sour...
Why do people do stuff?




source: http://www.flickr.com/photos/erinwilliamson/3545835405/
Why do people do stuff?
They like it




source: http://www.flickr.com/photos/erinwilliamson/3545835405/
Why do people do stuff?
They like it
To make other people happy




source: http://www.flickr.com/photos/erinwilliamson/354...
Why do people do stuff?
They like it
To make other people happy
Sharing




source: http://www.flickr.com/photos/erinwillia...
Why do people do stuff?
They like it
To make other people happy
Sharing
Influence




source: http://www.flickr.com/photos/e...
Why do people do stuff?
They like it
To make other people happy
Sharing
Influence
Curious



source: http://www.flickr.com/p...
FREEDOM
The internet
                            is an opportunity
                            machine!

source: http://aiaiai.dk/
2
How brands should act according to the new principals
source: http://gapingvoid.com/2006/05/09/if-you-talked-to-people/
“Branded Humanity is when a
            brand communicates in a
            human voice with the consumer”



source: http...
Act like a human!
Act like a human!
                    listen
Act like a human!
                    listen
                    humor
Act like a human!
                    listen
                    humor
                    credible
Act like a human!
                    listen
                    humor
                    credible
                    fa...
Act like a human!
                    listen
                    humor
                    credible
                    fa...
Act like a human!
                    listen
                    humor
                    credible
                    fa...
Act like a human!
                    listen
                    humor
                    credible
                    fa...
Act like a human!
                    listen
                    humor
                    credible
                    fa...
“Please dear Brand, do
                              not talk about yourself.
                              Talk instead a...
source : http://www.slideshare.net/paulisakson/social-media-its-not-what-you-say-that-matters
Creating




source : http://www.slideshare.net/paulisakson/social-media-its-not-what-you-say-that-matters
Connecting


                                                  Creating




source : http://www.slideshare.net/paulisakson...
Connecting


                                                  Creating                                                   ...
Connecting


                                                  Creating                                                   ...
Connecting


                                                  Creating                                                   ...
The new principals
The new principals
Listen
The new principals
Listen
Participate
The new principals
Listen
Participate
Facilitate
The new principals
Listen
Participate
Facilitate
Be open
The new principals
Listen
Participate
Facilitate
Be open
Be honest
The new principals
Listen
Participate
Facilitate
Be open
Be honest
Experiment
The new principals
Listen
Participate
Facilitate
Be open
Be honest
Experiment
Collaborate
The new principals
Listen
Participate
Facilitate
Be open
Be honest
Experiment
Collaborate
Do!
Fun Theory
JK Wedding Dance
T-Mobile
3
How the Internet can be used for innovation
Power to the people

 “The act of taking tasks traditionally
 performed by an employee or contractor,
 and outsourcing the...
Why does it work?
Collective behavior
People organize
People care
People are problem-solvers




                         ...
source: http://wordsandvisions.files.wordpress.com/2009/08/light-bulb1.jpg
Connect

christian.hermansen@mecglobal.com

      www.christianhermansen.com

        www.twitter.com/marketear

    chris...
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  • Internet culture

    1. 1. Internet Culture Connecting the dots...
    2. 2. ME
    3. 3. 3
    4. 4. 1 How the Internet culture is changing the world we live in
    5. 5. 1 How the Internet culture is changing the world we live in 2 How brands should act according to the new principals
    6. 6. 1 How the Internet culture is changing the world we live in 2 How brands should act according to the new principals 3 How the Internet can be used for innovation
    7. 7. Find flere networks/vise diversitet
    8. 8. 1
    9. 9. How the Internet culture is changing the world we live in
    10. 10. 2/3 global population visit social networks source : http://www.slideshare.net/paulisakson/social-media-its-not-what-you-say-that-matters Flickr // Spencer E Holtaway
    11. 11. 4/5 US online population participate in social media source : http://www.slideshare.net/paulisakson/social-media-its-not-what-you-say-that-matters Flickr // Spencer E Holtaway
    12. 12. The consumer is king! source: http://www.anywho.dk/2009/11/27/madrid/
    13. 13. Attention is no longer guaranteed
    14. 14. PAID
    15. 15. EARNED
    16. 16. Multi-tasking source: http://www.flickr.com/photos/adamcrowe/3810700931/
    17. 17. source: http://www.pigsdontfly.com/2009/01/i-am-gen-y-consumption_15.html
    18. 18. People´s behaviors are changing
    19. 19. source : http://www.slideshare.net/paulisakson/social-media-its-not-what-you-say-that-matters
    20. 20. Creating source : http://www.slideshare.net/paulisakson/social-media-its-not-what-you-say-that-matters
    21. 21. Connecting Creating source : http://www.slideshare.net/paulisakson/social-media-its-not-what-you-say-that-matters
    22. 22. Connecting Creating Collaborating source : http://www.slideshare.net/paulisakson/social-media-its-not-what-you-say-that-matters
    23. 23. Connecting Creating Collaborating Consuming source : http://www.slideshare.net/paulisakson/social-media-its-not-what-you-say-that-matters
    24. 24. Connecting Creating Collaborating Sharing Consuming source : http://www.slideshare.net/paulisakson/social-media-its-not-what-you-say-that-matters
    25. 25. All media is social media! source: http://aiaiai.dk/
    26. 26. Online/offline convergence http://www.psfk.com/2009/06/data-visualization-apple-and-the-amazing-technicolor-app-wall.html
    27. 27. The new principals source: http://www.kibisi.com/
    28. 28. The new principals Listen source: http://www.kibisi.com/
    29. 29. The new principals Listen Participate source: http://www.kibisi.com/
    30. 30. The new principals Listen Participate Facilitate source: http://www.kibisi.com/
    31. 31. The new principals Listen Participate Facilitate Be open source: http://www.kibisi.com/
    32. 32. The new principals Listen Participate Facilitate Be open Be honest source: http://www.kibisi.com/
    33. 33. The new principals Listen Participate Facilitate Be open Be honest Experiment source: http://www.kibisi.com/
    34. 34. The new principals Listen Participate Facilitate Be open Be honest Experiment Collaborate source: http://www.kibisi.com/
    35. 35. The new principals Listen Participate Facilitate Be open Be honest Experiment Collaborate Do! source: http://www.kibisi.com/
    36. 36. Why do people do stuff? source: http://www.flickr.com/photos/erinwilliamson/3545835405/
    37. 37. Why do people do stuff? They like it source: http://www.flickr.com/photos/erinwilliamson/3545835405/
    38. 38. Why do people do stuff? They like it To make other people happy source: http://www.flickr.com/photos/erinwilliamson/3545835405/
    39. 39. Why do people do stuff? They like it To make other people happy Sharing source: http://www.flickr.com/photos/erinwilliamson/3545835405/
    40. 40. Why do people do stuff? They like it To make other people happy Sharing Influence source: http://www.flickr.com/photos/erinwilliamson/3545835405/
    41. 41. Why do people do stuff? They like it To make other people happy Sharing Influence Curious source: http://www.flickr.com/photos/erinwilliamson/3545835405/
    42. 42. FREEDOM
    43. 43. The internet is an opportunity machine! source: http://aiaiai.dk/
    44. 44. 2
    45. 45. How brands should act according to the new principals
    46. 46. source: http://gapingvoid.com/2006/05/09/if-you-talked-to-people/
    47. 47. “Branded Humanity is when a brand communicates in a human voice with the consumer” source: http://marketear.blogspot.com/2009/06/branded-humanity-communicating-your.html
    48. 48. Act like a human!
    49. 49. Act like a human! listen
    50. 50. Act like a human! listen humor
    51. 51. Act like a human! listen humor credible
    52. 52. Act like a human! listen humor credible fail
    53. 53. Act like a human! listen humor credible fail funny
    54. 54. Act like a human! listen humor credible fail funny charming
    55. 55. Act like a human! listen humor credible fail funny charming ugly
    56. 56. Act like a human! listen humor credible fail funny charming ugly interesting!
    57. 57. “Please dear Brand, do not talk about yourself. Talk instead about what you love” source: http://twitter.com/dudex/status/6056489694
    58. 58. source : http://www.slideshare.net/paulisakson/social-media-its-not-what-you-say-that-matters
    59. 59. Creating source : http://www.slideshare.net/paulisakson/social-media-its-not-what-you-say-that-matters
    60. 60. Connecting Creating source : http://www.slideshare.net/paulisakson/social-media-its-not-what-you-say-that-matters
    61. 61. Connecting Creating Collaborating source : http://www.slideshare.net/paulisakson/social-media-its-not-what-you-say-that-matters
    62. 62. Connecting Creating Collaborating Consuming source : http://www.slideshare.net/paulisakson/social-media-its-not-what-you-say-that-matters
    63. 63. Connecting Creating Collaborating Sharing Consuming source : http://www.slideshare.net/paulisakson/social-media-its-not-what-you-say-that-matters
    64. 64. The new principals
    65. 65. The new principals Listen
    66. 66. The new principals Listen Participate
    67. 67. The new principals Listen Participate Facilitate
    68. 68. The new principals Listen Participate Facilitate Be open
    69. 69. The new principals Listen Participate Facilitate Be open Be honest
    70. 70. The new principals Listen Participate Facilitate Be open Be honest Experiment
    71. 71. The new principals Listen Participate Facilitate Be open Be honest Experiment Collaborate
    72. 72. The new principals Listen Participate Facilitate Be open Be honest Experiment Collaborate Do!
    73. 73. Fun Theory
    74. 74. JK Wedding Dance
    75. 75. T-Mobile
    76. 76. 3
    77. 77. How the Internet can be used for innovation
    78. 78. Power to the people “The act of taking tasks traditionally performed by an employee or contractor, and outsourcing them to a group (crowd) of people or community in the form of an open call” source: http://en.wikipedia.org/wiki/Crowdsourcing
    79. 79. Why does it work? Collective behavior People organize People care People are problem-solvers source: http://www.hay.dk/
    80. 80. source: http://wordsandvisions.files.wordpress.com/2009/08/light-bulb1.jpg
    81. 81. Connect christian.hermansen@mecglobal.com www.christianhermansen.com www.twitter.com/marketear christianfhermansen@gmail.com

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