Digital marketing Technology Trend(디지털 마케팅 기술 트렌드 분석)
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Digital marketing Technology Trend(디지털 마케팅 기술 트렌드 분석)

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디지털 마케팅 기술(Digital marketing Technology)분석.국내외 주요 Digital Marketing Tech 분석내용들을 기반으로 현재 Tech흐름 및 마케팅 커뮤니케이션 활용에 ...

디지털 마케팅 기술(Digital marketing Technology)분석.국내외 주요 Digital Marketing Tech 분석내용들을 기반으로 현재 Tech흐름 및 마케팅 커뮤니케이션 활용에 관한 접근방법을 모색

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Digital marketing Technology Trend(디지털 마케팅 기술 트렌드 분석) Digital marketing Technology Trend(디지털 마케팅 기술 트렌드 분석) Presentation Transcript

  • Digital Marketing Tech 분석 마켓캐스트 김형택 (trend@webpro.co.kr)
  • 이 자료는 2014년 2월 12일 디지털 마케팅 포럼에서 “Digital Marketing Tech 분석"주제로 국내외 주요 Digital Marketing Tech 분석내용들을 기반으로 현재 Tech흐름 및 마케팅 커뮤니케이션 활용에 관한 접근방법을 발표한 자료 입니다. 강의자료에 관한 문의 및 추가정보는 마켓캐스트(www.marketcast.co.kr)를 참고해주시기 바랍니다.
  • 1. Marketing Tech Landscape Marketing Experiences Marketing Operations Marketing Middleware Marketing Backbone Platforms Infrastructure Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com Internet
  • 1. Marketing Tech Landscape Internet Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com
  • 1. Marketing Tech Landscape Infrastructure Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com
  • 1. Marketing Tech Landscape Marketing Backbone Platforms Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com
  • 1. Marketing Tech Landscape Marketing Middleware Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com
  • 1. Marketing Tech Landscape Marketing Experiences Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com
  • 1. Marketing Tech Landscape Marketing Experiences Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com
  • 1. Marketing Tech Landscape Marketing Experiences Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com
  • 1. Marketing Tech Landscape Marketing Experiences Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com
  • 1. Marketing Tech Landscape Marketing Operations Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com
  • 1. Marketing Tech Landscape Marketing Operations Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com
  • 1. Marketing Tech Landscape Marketing Platform(3rd Party) Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com
  • 2. Hype Cycle for Digital Marketing Source: Hype Cycle for Digital Marketing(2013) / Gartner
  • 3. Digital Marketing Transit Map Source: Digital Marketing Transit Map (2013) / Gartner
  • 4. Digital Marketing Tech Map Source: Digital Marketing Tech Map (2013) / Frum
  • Summary(1) 1. 다양한 마케팅 App서비스 등장 - Poll, Wizard , Contest 등 2. Marketing Intelligent Solution의 강화 및 다양화 - Big Data, Loyalty, BI, RT 등 3. Cloud 방식의 솔루션 서비스 - SaaS 방식의 솔루션 제공 4. Marketing Platform & Networks 의 확장 - Digital Marketing Networks - Intelligent Platform - 3rd Party / API 전략 5. Context 및 RTB기반의 광고서비스
  • Summary(2) Source: Digital Marketing Hype Cycle for 2013: Engagement on Overdrive(2013) / Gartner
  • URL: www.marketcast.co.kr E-mail: trend@webpro.co.kr Twitter: @youforyou Facebook: facebook.com/trendcast