Digital Marketing Tech 분석

마켓캐스트 김형택
(trend@webpro.co.kr)
이 자료는 2014년 2월 12일 디지털 마케팅 포럼에서
“Digital Marketing Tech 분석"주제로
국내외 주요 Digital Marketing Tech 분석내용들을 기반으로
현재 Tech흐름 및 마케팅 커...
1. Marketing Tech Landscape

Marketing Experiences

Marketing
Operations

Marketing Middleware
Marketing Backbone Platform...
1. Marketing Tech Landscape
Internet

Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com
1. Marketing Tech Landscape
Infrastructure

Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com
1. Marketing Tech Landscape
Marketing Backbone Platforms

Source: Marketing Technology Landscape Supergraphic (2014) / chi...
1. Marketing Tech Landscape
Marketing Middleware

Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec...
1. Marketing Tech Landscape
Marketing Experiences

Source: Marketing Technology Landscape Supergraphic (2014) / chiefmarte...
1. Marketing Tech Landscape
Marketing Experiences

Source: Marketing Technology Landscape Supergraphic (2014) / chiefmarte...
1. Marketing Tech Landscape
Marketing Experiences

Source: Marketing Technology Landscape Supergraphic (2014) / chiefmarte...
1. Marketing Tech Landscape
Marketing Experiences

Source: Marketing Technology Landscape Supergraphic (2014) / chiefmarte...
1. Marketing Tech Landscape
Marketing Operations

Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec...
1. Marketing Tech Landscape
Marketing Operations

Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec...
1. Marketing Tech Landscape
Marketing Platform(3rd Party)

Source: Marketing Technology Landscape Supergraphic (2014) / ch...
2. Hype Cycle for Digital Marketing

Source: Hype Cycle for Digital Marketing(2013) / Gartner
3. Digital Marketing Transit Map

Source: Digital Marketing Transit Map (2013) / Gartner
4. Digital Marketing Tech Map

Source: Digital Marketing Tech Map (2013) / Frum
Summary(1)
1. 다양한 마케팅 App서비스 등장
- Poll, Wizard , Contest 등
2. Marketing Intelligent Solution의 강화 및 다양화
- Big Data, Loyalty...
Summary(2)

Source: Digital Marketing Hype Cycle for 2013: Engagement on Overdrive(2013) / Gartner
URL: www.marketcast.co.kr
E-mail: trend@webpro.co.kr
Twitter: @youforyou
Facebook: facebook.com/trendcast
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Digital marketing Technology Trend(디지털 마케팅 기술 트렌드 분석)

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디지털 마케팅 기술(Digital marketing Technology)분석.국내외 주요 Digital Marketing Tech 분석내용들을 기반으로 현재 Tech흐름 및 마케팅 커뮤니케이션 활용에 관한 접근방법을 모색

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Digital marketing Technology Trend(디지털 마케팅 기술 트렌드 분석)

  1. 1. Digital Marketing Tech 분석 마켓캐스트 김형택 (trend@webpro.co.kr)
  2. 2. 이 자료는 2014년 2월 12일 디지털 마케팅 포럼에서 “Digital Marketing Tech 분석"주제로 국내외 주요 Digital Marketing Tech 분석내용들을 기반으로 현재 Tech흐름 및 마케팅 커뮤니케이션 활용에 관한 접근방법을 발표한 자료 입니다. 강의자료에 관한 문의 및 추가정보는 마켓캐스트(www.marketcast.co.kr)를 참고해주시기 바랍니다.
  3. 3. 1. Marketing Tech Landscape Marketing Experiences Marketing Operations Marketing Middleware Marketing Backbone Platforms Infrastructure Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com Internet
  4. 4. 1. Marketing Tech Landscape Internet Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com
  5. 5. 1. Marketing Tech Landscape Infrastructure Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com
  6. 6. 1. Marketing Tech Landscape Marketing Backbone Platforms Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com
  7. 7. 1. Marketing Tech Landscape Marketing Middleware Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com
  8. 8. 1. Marketing Tech Landscape Marketing Experiences Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com
  9. 9. 1. Marketing Tech Landscape Marketing Experiences Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com
  10. 10. 1. Marketing Tech Landscape Marketing Experiences Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com
  11. 11. 1. Marketing Tech Landscape Marketing Experiences Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com
  12. 12. 1. Marketing Tech Landscape Marketing Operations Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com
  13. 13. 1. Marketing Tech Landscape Marketing Operations Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com
  14. 14. 1. Marketing Tech Landscape Marketing Platform(3rd Party) Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com
  15. 15. 2. Hype Cycle for Digital Marketing Source: Hype Cycle for Digital Marketing(2013) / Gartner
  16. 16. 3. Digital Marketing Transit Map Source: Digital Marketing Transit Map (2013) / Gartner
  17. 17. 4. Digital Marketing Tech Map Source: Digital Marketing Tech Map (2013) / Frum
  18. 18. Summary(1) 1. 다양한 마케팅 App서비스 등장 - Poll, Wizard , Contest 등 2. Marketing Intelligent Solution의 강화 및 다양화 - Big Data, Loyalty, BI, RT 등 3. Cloud 방식의 솔루션 서비스 - SaaS 방식의 솔루션 제공 4. Marketing Platform & Networks 의 확장 - Digital Marketing Networks - Intelligent Platform - 3rd Party / API 전략 5. Context 및 RTB기반의 광고서비스
  19. 19. Summary(2) Source: Digital Marketing Hype Cycle for 2013: Engagement on Overdrive(2013) / Gartner
  20. 20. URL: www.marketcast.co.kr E-mail: trend@webpro.co.kr Twitter: @youforyou Facebook: facebook.com/trendcast

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