Your SlideShare is downloading. ×
0
Ala test reviewcontent overview presentation feb152011
Ala test reviewcontent overview presentation feb152011
Ala test reviewcontent overview presentation feb152011
Ala test reviewcontent overview presentation feb152011
Ala test reviewcontent overview presentation feb152011
Ala test reviewcontent overview presentation feb152011
Ala test reviewcontent overview presentation feb152011
Ala test reviewcontent overview presentation feb152011
Ala test reviewcontent overview presentation feb152011
Ala test reviewcontent overview presentation feb152011
Ala test reviewcontent overview presentation feb152011
Ala test reviewcontent overview presentation feb152011
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Ala test reviewcontent overview presentation feb152011

214

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
214
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Optional
  • No ideas here
  • No funnel – new graphics...2/10 buying vs 5/20 buying so increased number of visitors AND improved conversion perhaps graphical little men in gray, where the green are the ones converted, so one immage with 10 and one with 20... Or something else.
  • New graphics... 4 features.
  • New numbering – existing
  • Some sort of filter – coffe filter. Capping the alaScore if they client wants it. Perhaps graphics showing the scores/ratings below 75 as dimmed and anything above that not dimmed.
  • Implementation Graphics – use latest version from Lico. Perhaps add a timeline as a background.
  • Transcript

    • 1. Turn browsers into buyers with Expert Reviews February 2011
    • 2. About alaTest <ul><li>Company Background </li></ul><ul><ul><li>Founded: 2005 in Stockholm, Sweden </li></ul></ul><ul><ul><li>Mission: to inform consumers world wide about product quality </li></ul></ul><ul><ul><li>Employees: +50 </li></ul></ul><ul><ul><li>Offices: Stockholm (HQ), Berlin, New York, London, Wuhan (China) </li></ul></ul><ul><ul><li>Strategic Investors: </li></ul></ul><ul><ul><ul><li>Bertelsmann Digital Media Investments </li></ul></ul></ul><ul><ul><ul><li>Brains to Ventures </li></ul></ul></ul><ul><ul><li>Awards: </li></ul></ul><ul><ul><ul><li>2008 Red Herring Europe 100 Winner </li></ul></ul></ul><ul><ul><ul><li>2009 Red Herring Global 100 Winner </li></ul></ul></ul><ul><li>“ Over 10 million product reviews available, matched to your catalog!” </li></ul>
    • 3. “ What are Expert Reviews?” <ul><li>Expert reviews are product reviews published by magazines and websites, example sources are shown below: </li></ul><ul><li>Expert Review Features: </li></ul><ul><ul><li>Neutral, unbiased, professional reviews </li></ul></ul><ul><ul><li>Published by magazines, websites and product testing labs </li></ul></ul><ul><ul><li>Sources with authority and positive brand recognition </li></ul></ul><ul><ul><li>Professional editorial processes => no moderation required </li></ul></ul><ul><ul><li>Industry awards from experts are additional ”selling” content elements </li></ul></ul>
    • 4. “ Why Do I Need Them?” <ul><li>Many of your visitors prefer EXPERT OPINIONS. In fact studies show 64% of visitors prefer expert opinion* </li></ul><ul><li>Expert Reviews appear EARLIER in the product lifecycle </li></ul><ul><li>SEO benefits attract additional traffic to new, hot products </li></ul><ul><li>Expert sources have recognized expertise and authority </li></ul><ul><li>Expert reviews bring positive brand recognition </li></ul><ul><li>Early market share leads to gains throughout lifecycle </li></ul><ul><li>Wealth of content available where you may not have much </li></ul><ul><li>All expert reviews have been through editorial processes => No spam, profanity, competitor mentions </li></ul><ul><li>Low maintenance / No moderation </li></ul>* Source: e-tailing group, April 2010
    • 5. “ Where is my ROI?” <ul><li>Higher Sales CONVERSION: </li></ul><ul><li>Reassures buyers - Less abandonment of users in research mode </li></ul><ul><li>More completed transactions </li></ul><ul><li>Higher order values </li></ul><ul><li>Lower product return rates </li></ul><ul><li>Higher customer satisfaction and loyalty – returning visitors </li></ul><ul><li>More TRAFFIC from search engines: </li></ul><ul><li>Large amount of product specific text snippets increases content ratio and relevancy of product pages </li></ul><ul><li>Unique content snippets available (“Semi Exclusive Quotes”) </li></ul><ul><li>Improved quality score lowers cost of Google AdWords </li></ul><ul><li>Association with authoritative review sites   </li></ul><ul><li>Improved on-site search and product recommendations </li></ul>
    • 6. “ Why do I need a partner?” <ul><li>Decentralization: Expert Reviews are scattered all over the world in different markets. alaTest collects them from over 1700 sources, in 18 languages </li></ul><ul><li>Matching: It is hard to match reviews to SKUs or EANs. alaTest maintains a database of 100+ million identifiers to make matching easy and accurate. </li></ul><ul><li>Coverage: alaTest has industry-leading coverage, can add new reviews, products and sources quickly. </li></ul><ul><li>Speed: alaTest adds newly issued reviews in a matter of days. Partner sources typically send reviews at the date of release through a feed. alaTest has invested time and resources to refine its product matching, mapping, categorization and distribution technology. We offer it to you for less than the cost of one full time employee. </li></ul>One objective, global partner providing daily updated, structured review content
    • 7. “ What could it look like on my site?” Show Industry Awards Show alaTest Award incl. alaScore for the product (optional) or use own graphical representation (ex. Stars) here – both used Show separate tab for Expert, User and Video Reviews Allow sorting by rating Show review excerpts with rating and deep links to read full Review texts on original source page Show the alaTest Review Summary and alaScore ” powered by” logo at the bottom of the review section * = Reviews can also be integrated on category pages and alaTest also distributes user and video reviews http://www.your-shop.com
    • 8. Filtering out Reviews <ul><li>Clients can decide to slice the delivered content in a number of ways: </li></ul><ul><ul><li>Per selected sources </li></ul></ul><ul><ul><li>Per source rank </li></ul></ul><ul><ul><li>Per market/language </li></ul></ul><ul><ul><li>Only display reviews & ratings if the alaScore is higher than 75 (level set by client) </li></ul></ul>don't display display ( level set by client )
    • 9. “ When can I go live?” <ul><li>Average implementation time: Two weeks </li></ul><ul><li>Process steps: </li></ul><ul><li>Setup feeds to and from alaTest </li></ul><ul><ul><li>Setup process is supported by a dedicated client manager at alaTest </li></ul></ul><ul><li>Matching of reviews to catalog </li></ul><ul><ul><li>Automated and manual matching performed at alaTest, result within one working week </li></ul></ul><ul><li>Front-end integration on your site </li></ul><ul><ul><li>Implementation suggestions and technical support provided by alaTest </li></ul></ul>Products to alaTest • Product name • Product identifier • EAN code • Additional IDs <ul><li>Supported formats: </li></ul><ul><li>XML </li></ul><ul><li>CSV </li></ul><ul><li>XLS </li></ul>Updated weekly alaTest Matching <ul><li>Matching with a number of logical processes including: </li></ul><ul><li>Product names </li></ul><ul><li>Product Ids </li></ul><ul><li>Additional identifiers </li></ul><ul><li>Data from other partners </li></ul><ul><li>Manual work </li></ul>Automatic matching 2 work days at startup, then daily Reviewfeed from alaTest <ul><li>The result is delivered via XML- </li></ul><ul><li>feed with a unique partner key (over http ) </li></ul><ul><li>Product name </li></ul><ul><li>Client id </li></ul><ul><li>alaTest Test Group </li></ul><ul><li>etc </li></ul>Updated daily with new reviews and updated alaScores
    • 10. “ Why alaTest?” <ul><li>alaTest can deliver current, relevant expert reviews matched against your product catalog, with: </li></ul><ul><li>Unparalleled Coverage: </li></ul><ul><ul><li>with over 10 million reviews </li></ul></ul><ul><ul><li>100 million product identifiers </li></ul></ul><ul><ul><li>1700+ expert review sources (See them all) . </li></ul></ul><ul><ul><li>18 languages </li></ul></ul><ul><li>B2B Strengths: </li></ul><ul><ul><li>Our team was built for B2B distribution from the start. </li></ul></ul><ul><ul><li>Clients like CNET, ZDNet, eBay, Bing, Shopzilla, Bizrate, PriceGrabber, Philips, Samsung, Nikon, Nokia, Sony Ericsson, etc </li></ul></ul><ul><li>Other, Complementary Services: </li></ul><ul><ul><li>User Review Distribution - ReviewContent </li></ul></ul><ul><ul><li>User Review Collection - ReviewCollect </li></ul></ul><ul><ul><li>Semantic Review Analysis - ReviewInsights </li></ul></ul>
    • 11. alaTest Partners (selection) Global Sources Brands E commerce/retailers Price Comparison & Portals and +1500 others…
    • 12. alaTest UK The Media Village, 131-151 Great Titchfield Street, London, England Tel: 020 3008 7310 Thank You ! Contact: Mark Elwig Title: Country Director, UK Phone: 020 3008 7311 [email_address]

    ×