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B2B Sales Tactics and Tools
B2B Sales Tactics and Tools
B2B Sales Tactics and Tools
B2B Sales Tactics and Tools
B2B Sales Tactics and Tools
B2B Sales Tactics and Tools
B2B Sales Tactics and Tools
B2B Sales Tactics and Tools
B2B Sales Tactics and Tools
B2B Sales Tactics and Tools
B2B Sales Tactics and Tools
B2B Sales Tactics and Tools
B2B Sales Tactics and Tools
B2B Sales Tactics and Tools
B2B Sales Tactics and Tools
B2B Sales Tactics and Tools
B2B Sales Tactics and Tools
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B2B Sales Tactics and Tools

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Sales Tactics and tools presentation geared at growing businesses and startups.

Sales Tactics and tools presentation geared at growing businesses and startups.

Published in: Education, Business, Technology
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  • 1. @markeelliott melliott@vapartners.ca www.vapartners.caPresentation forSales Tactics and ToolsJune 12, 2013
  • 2. @markeelliott melliott@vapartners.ca www.vapartners.caAgenda• Introduction• Networking for Sales• Cold Call• Email• Prospecting Research Tools• Linkedin• Twitter• Social Media Tools• Sales CRM• Skype• Web demos• Content Marketing• Meeting Plan• Resources• Sales Peer2Peer
  • 3. @markeelliott melliott@vapartners.ca www.vapartners.caIntroduction• Mark Elliott co-founder• VA Partners provides Part-time Sales andMarketing• Almost 20 Years of Sales and Marketing• Worked with 60 clients over 6+ years• Created a $600,000 annual annuity stream for afinance company• Grew Financial client from 1 to 50 customers anddouble revenue• Closed over $100,000 in sales directly from SocialMedia Leads• Booked 100+ meetings using Social Media• Increased revenue for web based company by 50%
  • 4. @markeelliott melliott@vapartners.ca www.vapartners.caNetworking for Sales• People are there tomeet other people• Go to where yourcustomers andpartners are• Have a plan• Meet new people• Ask questions• Next steps• Connect on Linkedin• Follow-up
  • 5. @markeelliott melliott@vapartners.ca www.vapartners.caCold Calling• Do your research• Have a plan• Understand your goal• Benefits• Right time to call• Practice handlingobjections
  • 6. @markeelliott melliott@vapartners.ca www.vapartners.caEmail• Research• Subject line• Keep it short• Benefits• Next step• Tools available
  • 7. @markeelliott melliott@vapartners.ca www.vapartners.caProspecting Research Tools
  • 8. @markeelliott melliott@vapartners.ca www.vapartners.caLinkedin• Have a plan• Connections• Status Updates• 2ndConnections• Groups• Trigger Events• Signal• inMail
  • 9. @markeelliott melliott@vapartners.ca www.vapartners.caTwitter• Have a plan• Reinforce message• Connect withcustomers, partners,prospects• Share information• Interact• Ask for an email ortelephone number
  • 10. @markeelliott melliott@vapartners.ca www.vapartners.caSocial Media Tools• Web based• Search• Multiple Views• Lists• Schedule Tweets• Mobile
  • 11. @markeelliott melliott@vapartners.ca www.vapartners.caSales CRM• Accounts• Contacts• Activities• Opportunities• Notes• Leads• Share information
  • 12. @markeelliott melliott@vapartners.ca www.vapartners.caSkype• Free Calls betweenusers• Inexpensive longdistance• Connect to multiplepeople• See when people areavailable
  • 13. @markeelliott melliott@vapartners.ca www.vapartners.caWeb Demo• Presentations• Demos• Sharing documents
  • 14. @markeelliott melliott@vapartners.ca www.vapartners.caContent Marketing• Blogs• Whitepapers• Subject matter expert• Content for otherplatforms• Linkedin• Twitter• Newsletter• Drive more hits to yoursite• Downloads canbecome leads
  • 15. @markeelliott melliott@vapartners.ca www.vapartners.caMeeting Plan• Keeps the meeting ontrack• Ensure you are movingto the right goals andnext steps
  • 16. @markeelliott melliott@vapartners.ca www.vapartners.caGreat Sales ResourcesEntrepreneurs Tool KitPeer2PeerSales 2.0 BookLinkedin Group
  • 17. @markeelliott melliott@vapartners.ca www.vapartners.caSales Peer2Peer• Next event in the Fall• Frequency• Move to monthly• Sales Topics

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