Your SlideShare is downloading. ×
Mobile Relevancy@pieterjan & @louisjonckheere from @itpocket
Introduc3on  We are a “mobile agency”   We help advertisers, brands andorganizations use the mobile channel in     an effe...
Introduc3on What we do:Mobile Marketing
Introduc3onWe make Branded applications
Introduc3onWe make Media applications
Introduc3onWe make Utility applications
We will speak about:    Mobile in numbers     5 Trends for 2011How to be relevant on mobile
1   Mobile in numbers
Mobile in numbersMobile?
Mobile in numbersSome reasons to get serious       about mobile
Mobile in numbers             Market Penetration of smartphonesBelgium                  12%    17%   USA                  ...
Mobile in numbers                            Mobile internet will be bigger than desktop internet                         ...
Mobile in numbersSmartphones already outsold PC’s in Q4 2010                > 100M                                 90M    ...
Mobile in numbersSocial networking becomes mobile            “Facebook Mobile has +250M MAU                          (Coms...
Mobile in numbers“There is an App for that”
Mobile in numbersSo the drivers are
Mobile in numbers              More and better smartphonesCheaper data plans                      Social networking
Mobile in numbersWhat about Belgium?
Mobile in numbers                       TODAY          +1M Smartphones       (Forrester, 2010; MCDC Insites Research, 2009...
Mobile in numbers Market share of smartphones by requests in BE                              Windows Mobile          RIM  ...
2   5 trends for 2011
Trends for 2011            1Mobile will hit cri-cal mass
Trends for 2011
Trends for 2011            2Tablets will become relevant
Trends for 2011
Trends for 2011            3Mobile payments will emerge
Trends for 2011
Trends for 2011                 4Loca-on based will know strong growth
Trends for 2011
Trends for 2011         5Apps will remain king
Trends for 2011
3   How to be relevant on mobile
U3lity Marke3ng on Mobile
U3lity Marke3ng on Mobile
U3lity Marke3ng on MobileGood utility = Good marketing
U3lity Marke3ng on MobileThings to consider:    •   Is there a fit with your audience    •   Does it fulfil an unmet need, i...
UPlity MarkePng on MobileCase 1: Nike+                •! Launched September 2010                •! Paying application: $ 1...
UPlity MarkePng on MobileCase 2: Peak Performance:                    •! Launched December 2010                    •! Free...
LocaPon and loyaltySimply put, location changes everything                         Mathew Honan, Wired magazine 2009
LocaPon and loyaltyLocation based marketing is the interaction with  customers by their location, offering value-based opp...
LocaPon & Loyalty         LOCATION LOYALTYSOCIAL                      MOBILE
LocaPon & LoyaltyCases:
Prac3cal Tips:   •   InvesPgate the different plaSorms    •   Determine your objecPves   •   ‘Claim’ your locaPon   •   Thi...
Notarisstraat 1                                               9000 GENT                                               +32 ...
Bruce / The Seminar: In the Pocket
Upcoming SlideShare
Loading in...5
×

Bruce / The Seminar: In the Pocket

962

Published on

Wat zijn de trends in mobile in 2011? En hoe kan je als merk relevant zijn op mobile? In The Pocket licht het toe.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
962
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Bruce / The Seminar: In the Pocket"

  1. 1. Mobile Relevancy@pieterjan & @louisjonckheere from @itpocket
  2. 2. Introduc3on We are a “mobile agency” We help advertisers, brands andorganizations use the mobile channel in an effective and creative way
  3. 3. Introduc3on What we do:Mobile Marketing
  4. 4. Introduc3onWe make Branded applications
  5. 5. Introduc3onWe make Media applications
  6. 6. Introduc3onWe make Utility applications
  7. 7. We will speak about: Mobile in numbers 5 Trends for 2011How to be relevant on mobile
  8. 8. 1 Mobile in numbers
  9. 9. Mobile in numbersMobile?
  10. 10. Mobile in numbersSome reasons to get serious about mobile
  11. 11. Mobile in numbers Market Penetration of smartphonesBelgium 12% 17% USA 19% EU 17% +20% Italy 32% Spain 28% France 16%Germany 17% UK 23% 0% 10% 20% 30% 40%
  12. 12. Mobile in numbers Mobile internet will be bigger than desktop internet 1.600 1.400Internet users (Millions) Mobile internet > desktop internet 1.200 Mobile internet Desktop internet 800 400 2007 2008 2009 2010 2011 2012 2013 2014 2015
  13. 13. Mobile in numbersSmartphones already outsold PC’s in Q4 2010 > 100M 90M Source: IDC 2011
  14. 14. Mobile in numbersSocial networking becomes mobile “Facebook Mobile has +250M MAU (Comscore, 2010) “800.000.000 people worldwide will use social networks on their phone by 2012” (eMarketer, 2010) “61% of the mobile internet users in Belgium are using social networks on their phone” (MEC, 2010)
  15. 15. Mobile in numbers“There is an App for that”
  16. 16. Mobile in numbersSo the drivers are
  17. 17. Mobile in numbers More and better smartphonesCheaper data plans Social networking
  18. 18. Mobile in numbersWhat about Belgium?
  19. 19. Mobile in numbers TODAY +1M Smartphones (Forrester, 2010; MCDC Insites Research, 2009) +1M 3G connections (Forrester, 2010; MCDC Insites Research, 2009)1.4M access the mobile internet/week (Forrester, 2010; MEC, 2010) 400.000 iPhones (Internal)
  20. 20. Mobile in numbers Market share of smartphones by requests in BE Windows Mobile RIM 3%3% iPhoneSymbian 17% 15% 62%Android
  21. 21. 2 5 trends for 2011
  22. 22. Trends for 2011 1Mobile will hit cri-cal mass
  23. 23. Trends for 2011
  24. 24. Trends for 2011 2Tablets will become relevant
  25. 25. Trends for 2011
  26. 26. Trends for 2011 3Mobile payments will emerge
  27. 27. Trends for 2011
  28. 28. Trends for 2011 4Loca-on based will know strong growth
  29. 29. Trends for 2011
  30. 30. Trends for 2011 5Apps will remain king
  31. 31. Trends for 2011
  32. 32. 3 How to be relevant on mobile
  33. 33. U3lity Marke3ng on Mobile
  34. 34. U3lity Marke3ng on Mobile
  35. 35. U3lity Marke3ng on MobileGood utility = Good marketing
  36. 36. U3lity Marke3ng on MobileThings to consider: • Is there a fit with your audience • Does it fulfil an unmet need, is it unique • Is it actually useful • When and how oJen can it be used • Is it engaging, entertaining and easy‐to‐use • Is it easy to share and distribute • Resources needed to keep it alive
  37. 37. UPlity MarkePng on MobileCase 1: Nike+ •! Launched September 2010 •! Paying application: $ 1,99 – !1,59 •! Uses typical features of iPhone !! GPS !! Accelerometer !! iTunes •! What does it do? !! Nike+ GPS App Product video •! N°1 grossing app for several weeks in the Apple app store worldwide
  38. 38. UPlity MarkePng on MobileCase 2: Peak Performance: •! Launched December 2010 •! Free application •! Uses following features of iPhone !! GPS •! What does it do? !! Download ski maps of +1.000 resorts wordlwide !! Locate yourself and share your position !! Get the latest detailed weather info & webcams •! Great tool for every snowboarder and skier •! N°1 sports app in several local app stores, + 10.000 downloads worldwide •! It is a platform, many future possibilities
  39. 39. LocaPon and loyaltySimply put, location changes everything Mathew Honan, Wired magazine 2009
  40. 40. LocaPon and loyaltyLocation based marketing is the interaction with customers by their location, offering value-based opportunities that increase customer loyalty and encourage social sharing.
  41. 41. LocaPon & Loyalty LOCATION LOYALTYSOCIAL MOBILE
  42. 42. LocaPon & LoyaltyCases:
  43. 43. Prac3cal Tips: • InvesPgate the different plaSorms  • Determine your objecPves • ‘Claim’ your locaPon • Think of compelling promoPons/offers/acPons • Interact and engage • Track and measure
  44. 44. Notarisstraat 1 9000 GENT +32 9 234 34 25 info@inthepocket.mobi www.inthepocket.mobiDon’t have a QR reader yet?Search for ‘QR code’ on your iphone orgo to www.i-nigma.mobi on your mobile deviceLike to create a QR code yourself?Surf to http://qr.inthepocket.mobi/

×