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Bruce / The Seminar: Het Salon
Bruce / The Seminar: Het Salon
Bruce / The Seminar: Het Salon
Bruce / The Seminar: Het Salon
Bruce / The Seminar: Het Salon
Bruce / The Seminar: Het Salon
Bruce / The Seminar: Het Salon
Bruce / The Seminar: Het Salon
Bruce / The Seminar: Het Salon
Bruce / The Seminar: Het Salon
Bruce / The Seminar: Het Salon
Bruce / The Seminar: Het Salon
Bruce / The Seminar: Het Salon
Bruce / The Seminar: Het Salon
Bruce / The Seminar: Het Salon
Bruce / The Seminar: Het Salon
Bruce / The Seminar: Het Salon
Bruce / The Seminar: Het Salon
Bruce / The Seminar: Het Salon
Bruce / The Seminar: Het Salon
Bruce / The Seminar: Het Salon
Bruce / The Seminar: Het Salon
Bruce / The Seminar: Het Salon
Bruce / The Seminar: Het Salon
Bruce / The Seminar: Het Salon
Bruce / The Seminar: Het Salon
Bruce / The Seminar: Het Salon
Bruce / The Seminar: Het Salon
Bruce / The Seminar: Het Salon
Bruce / The Seminar: Het Salon
Bruce / The Seminar: Het Salon
Bruce / The Seminar: Het Salon
Bruce / The Seminar: Het Salon
Bruce / The Seminar: Het Salon
Bruce / The Seminar: Het Salon
Bruce / The Seminar: Het Salon
Bruce / The Seminar: Het Salon
Bruce / The Seminar: Het Salon
Bruce / The Seminar: Het Salon
Bruce / The Seminar: Het Salon
Bruce / The Seminar: Het Salon
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Bruce / The Seminar: Het Salon

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Content is nog steeds king! Koen Denolf, magazinestrateeg van Het Salon legt uit waarom contentmarketing zo belangrijk is én hoe een merk ermee kan starten.

Content is nog steeds king! Koen Denolf, magazinestrateeg van Het Salon legt uit waarom contentmarketing zo belangrijk is én hoe een merk ermee kan starten.

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Transcript

  • 1. Good morning, I’m Koen Denolf “Creating value with content” (or: get extinct without content)Tuesday 10 May 2011
  • 2. Magazine StrategistTuesday 10 May 2011
  • 3. Het Salon Customer Content Publisher This is not another presentation about ‘content’, is it?Tuesday 10 May 2011
  • 4. People do not care about you or your brandTuesday 10 May 2011
  • 5. Advertising is a luxuryTuesday 10 May 2011
  • 6. The more complex, the more comfortingTuesday 10 May 2011
  • 7. André Duval ex-Duval Guillaume CEO “De beste manier om relevant te blijven in dit vak is uit de reclamebureauwereld stappen.”Tuesday 10 May 2011
  • 8. Tuesday 10 May 2011
  • 9. “Do business in public and be found” (Jeff Jarvis)Tuesday 10 May 2011
  • 10. Content is survivalTuesday 10 May 2011
  • 11. Het Salon Customer Content Publisher Content marketing is about creating or sharing content for any medium, push and pullTuesday 10 May 2011
  • 12. Het Salon Customer Content Publisher Content is everywhereTuesday 10 May 2011
  • 13. storytelling in 60” radiocommercialsTuesday 10 May 2011
  • 14. Cinema preshow with sponsored content, hosted by TimbalandTuesday 10 May 2011
  • 15. Monocle making a manga for NissanTuesday 10 May 2011
  • 16. Newspaper supplement similar to the paper itselfTuesday 10 May 2011
  • 17. Het Salon Customer Content Publisher What is the place of content in my mediamix?Tuesday 10 May 2011
  • 18. Let us try to chart itTuesday 10 May 2011
  • 19. Tuesday 10 May 2011
  • 20. Het Salon Customer Content Publisher Your content must be the best contentTuesday 10 May 2011
  • 21. Make it meaningful.Tuesday 10 May 2011
  • 22. Make it meaningful.Tuesday 10 May 2011
  • 23. Make it meaningful.Tuesday 10 May 2011
  • 24. Go all the way meaningfulTuesday 10 May 2011
  • 25. Go all the way meaningfulTuesday 10 May 2011
  • 26. Make it fascinatingTuesday 10 May 2011
  • 27. Make it fascinatingTuesday 10 May 2011
  • 28. Choose or create the momentumTuesday 10 May 2011
  • 29. Choose or create the momentumTuesday 10 May 2011
  • 30. Het Salon Customer Content Publisher Where do you start?Tuesday 10 May 2011
  • 31. Content researchTuesday 10 May 2011
  • 32. Content marketing is working togetherTuesday 10 May 2011
  • 33. Become a content curatorTuesday 10 May 2011
  • 34. Het Salon Customer Content Publisher What are the KPI’s?Tuesday 10 May 2011
  • 35. From ROI to ROATuesday 10 May 2011
  • 36. Getting reach in stead of buying reachTuesday 10 May 2011
  • 37. Get the right contextTuesday 10 May 2011
  • 38. Create communities around your contentTuesday 10 May 2011
  • 39. Het Salon Customer Content Publisher Time to tell your own story...Tuesday 10 May 2011
  • 40. Thanks for the help, SakTuesday 10 May 2011
  • 41. And thank you for listening ! Customer Content Publisher koen@het-salon.beTuesday 10 May 2011

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