Bruce / The Seminar: Het Salon

Good morning, I’m Koen Denolf “Creating value with content” (or: get extinct without content)Tuesday 10 May 2011

Magazine StrategistTuesday 10 May 2011

Het Salon Customer Content Publisher This is not another presentation about ‘content’, is it?Tuesday 10 May 2011

People do not care about you or your brandTuesday 10 May 2011

Advertising is a luxuryTuesday 10 May 2011

The more complex, the more comfortingTuesday 10 May 2011

André Duval ex-Duval Guillaume CEO “De beste manier om relevant te blijven in dit vak is uit de reclamebureauwereld stappen.”Tuesday 10 May 2011

Tuesday 10 May 2011

“Do business in public and be found” (Jeff Jarvis)Tuesday 10 May 2011

Content is survivalTuesday 10 May 2011

Het Salon Customer Content Publisher Content marketing is about creating or sharing content for any medium, push and pullTuesday 10 May 2011

Het Salon Customer Content Publisher Content is everywhereTuesday 10 May 2011

storytelling in 60” radiocommercialsTuesday 10 May 2011

Cinema preshow with sponsored content, hosted by TimbalandTuesday 10 May 2011

Monocle making a manga for NissanTuesday 10 May 2011

Newspaper supplement similar to the paper itselfTuesday 10 May 2011

Het Salon Customer Content Publisher What is the place of content in my mediamix?Tuesday 10 May 2011

Let us try to chart itTuesday 10 May 2011

Tuesday 10 May 2011

Het Salon Customer Content Publisher Your content must be the best contentTuesday 10 May 2011

Make it meaningful.Tuesday 10 May 2011

Go all the way meaningfulTuesday 10 May 2011

Make it fascinatingTuesday 10 May 2011

Choose or create the momentumTuesday 10 May 2011

Het Salon Customer Content Publisher Where do you start?Tuesday 10 May 2011

Content researchTuesday 10 May 2011

Content marketing is working togetherTuesday 10 May 2011

Become a content curatorTuesday 10 May 2011

Het Salon Customer Content Publisher What are the KPI’s?Tuesday 10 May 2011

From ROI to ROATuesday 10 May 2011

Getting reach in stead of buying reachTuesday 10 May 2011

Get the right contextTuesday 10 May 2011

Create communities around your contentTuesday 10 May 2011

Het Salon Customer Content Publisher Time to tell your own story...Tuesday 10 May 2011

Thanks for the help, SakTuesday 10 May 2011

And thank you for listening ! Customer Content Publisher koen@het-salon.beTuesday 10 May 2011

by markee on May 10, 2011