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View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
New digital marketing strategy. Separating from the crowd.
Photo by: mikebaird There are many well known bicycle companies. Searches find many of them ahead of you for common terms. Trek Schwinn Kona Mongoose Fuji Etc. Our goal is to change that. Make Cannondale # 1 in search results.
Photo by: Anomalily You sell different types of bikes. To different types of people.
Photo by: Steve Rhodes Increase use of different content channels. Leverage the blending of search results.
Photo by: B Tal Different Content. Same Objective. Different Channels.
Photo by: Jasmic Persona focus. Different people – different interests. Different lingo and topics. Same core values and message.
Photo by: Sethladd Stay focused on what makes Cannondale different. Technology. Engineering. Hand craftsmanship. Passion.
Photo by Mike Cugh Currently, even Schwinn has a higher social media score than Cannondale! Cannondale riders are passionate. Cannondale people are passionate. Leverage the passion!