Yahoo! Open Web Digi World 181109

Open Web @ Yahoo!
DigiWorld Summit - 18.11.09
Mark Drasutis: Senior Director, Yahoo! Media

Yahoo! and the open social web
2

DNA of the open web
4 dimensions of open
Open @ Yahoo!

“Sites need to be able to interact in one single, universal space.”
-Tim Berners-Lee
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“Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an "architecture of participation," and going beyond the page metaphor of Web 1.0 to deliver rich user experiences”
-Tim O’Reilly – Oct 1st 2005

Cloud / Web Services
Open Source/Real Time
Open
Social
Platform
Continually updated
Multiple sources
Architecture of participation

This is Yahoo!’s DNA
Since 1994

Powered by …
Open APIs and web services

Who I am
Where I am
Who I know
What is going on

Who I am
Where I am
Who I know
What is going on
Identity
Location
Social
Media

Open Identity

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Yahoo! Presentation Template, Confidential
16

facebook.com/markdrasutis
twitter.com/markdrasutis
meme.yahoo.com/markdrasutis
delicious.com/markdrasutis

Open Location

What would your product, service and application look like if it knows the users’ current location?

YAHOO! CONFIDENTIAL

http://www.flickr.com/photos/12905355@N05
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3
1
2
Developers specify unstructured and atomic content: feeds, web pages, ad creative, status updates, etc.
Placemaker returns geographic metadata to help developers determine the ‘whereness’ of content
Placemaker identifies, disambiguates, and extracts places

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Fire Eagle + Flickr API + Google Maps API = Klick iPhone App

Open Social
28

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http://www.flickr.com/photos/brajeshwar

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Are these people really all your friends?
Do you want to hear them all at the same time?

Open Media

http://www.flickr.com/photos/will-lion/

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http://www.flickr.com/photos/adamcrowe/

Information rich
Time poor
…but I don’t have to tell you that

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http://www.flickr.com/photos/caveman_92223

A little more subtle than this

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http://www.flickr.com/photos/44221420@N00

http://www.flickr.com/photos/splorp

Good for customer relevance
Good for customer choice
Good for SEO
…but is it good for my business?

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http://www.flickr.com/photos/donaldtownsend

Do what you do best and link to the rest

Open @ Yahoo!
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1994
1995
1997
2000
2002
2004
2006
Today

My World
(email, social networking, stock quotes, etc)
The World
(breaking news and information)
Making the connection between My World and The World:
Yahoo! Confidential

Yahoo! Confidential

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Technical Workshop for the Yahoo! Application Platform
Century (61-63 Shaftesbury Avenue, London, W1D 6LQ) on 26th November with registration starting at 6:30pm

Thank You
YID: markdrasutis
twitter: @markdrasutis

Yahoo! Open Web Digi World 181109

by Mark Drasutis on Nov 18, 2009

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Yahoo! Open Web Digi World 181109 — Presentation Transcript