The Art of Mobile Development T-Mobile Czech Republic Partner MicroMedia Mark Cyr April 2009

T-Mobile Czech Republic

Partner MicroMedia

Summary of services provided Our partnership with T-Mobile in the Czech Republic started in 200 6 . Since then we have created and delivered the following for T-Mobile: Downloadable content e.g. ringtones, games, etc. Development of WAP pages for general and promotional purposes. Creation of the WAP monitoring tool. Aggregation services for third party downloadable content and aggregation of the WAP environment. Delivery platform development – for T-Mobile the “send to a friend” platform, for Telefónica O2 the SMS and MMS info distribution platform. WAP Advertising system for ad serving, campaign management and reporting.

Downloadable content e.g. ringtones, games, etc.

Development of WAP pages for general and promotional purposes.

Creation of the WAP monitoring tool.

Aggregation services for third party downloadable content and aggregation of the WAP environment.

Delivery platform development – for T-Mobile the “send to a friend” platform, for Telefónica O2 the SMS and MMS info distribution platform.

WAP Advertising system for ad serving, campaign management and reporting.

Our portfolio of services Downloadable content e.g. ringtones, games, etc. : Development of WAP pages : Apart from original downloadable content, MicroMedia was chosen to develop the mobile version of the very popular Czech music chart – T-Music. The music chart was enriched with modules providing more information from the Music World like Recommendations, Where to go, Competitions, Catalog of the Musicians and Events or News. The content is distributed via CMS (Content Management System) that includes the handset recognition platform that adjusts the content to fit all handsets. The connection to an independent SMS broker was developed to enable access by all mobile phone users regardless of the mobile service provider. An example of our work is the ongoing development of promotional pages for Disney. Most recently, we promoted the movie High School Musical III, via a special page that was designed according to guidelines provided by T-Mobile and Disney. The sections were linked to the downloadable content hosted within the T-Mobile platform to drive content sales. Our graphic studio also designed the required clickable icons.

Apart from original downloadable content, MicroMedia was chosen to develop the mobile version of the very popular Czech music chart – T-Music. The music chart was enriched with modules providing more information from the Music World like Recommendations, Where to go, Competitions, Catalog of the Musicians and Events or News.

The content is distributed via CMS (Content Management System) that includes the handset recognition platform that adjusts the content to fit all handsets.

The connection to an independent SMS broker was developed to enable access by all mobile phone users regardless of the mobile service provider.

An example of our work is the ongoing development of promotional pages for Disney. Most recently, we promoted the movie High School Musical III, via a special page that was designed according to guidelines provided by T-Mobile and Disney.

The sections were linked to the downloadable content hosted within the T-Mobile platform to drive content sales.

Our graphic studio also designed the required clickable icons.

Our portfolio of services Creation of the WAP monitoring tool: Aggregation services for third party downloadable content and aggregation in the WAP environment : The ProfiMobi is an interactive reporting tool developed by MicroMedia to monitor and report site usage. Main features measure Unique Visitors (recognized via MSISDN), handset types and manufacturers, time spent on the site, page views per user, and different time statistics by hours, days weeks, etc. It also allows for comparison with other sites, graph zooming and export into PDF or XLS files. In 2007 MicroMedia was selected to be the exclusive partner for T-Mobile for WAP aggregation, responsible for selecting content suppliers, introducing the T-Mobile guidelines and in many cases also developing the mobile version (example is the very popular journal by publisher Ringier). In all cases MicroMedia is responsible for the testing, final approval of the service, planning of the promotions, monitoring of the service and all contractual and financial settlements.

The ProfiMobi is an interactive reporting tool developed by MicroMedia to monitor and report site usage. Main features measure Unique Visitors (recognized via MSISDN), handset types and manufacturers, time spent on the site, page views per user, and different time statistics by hours, days weeks, etc.

It also allows for comparison with other sites, graph zooming and export into PDF or XLS files.

In 2007 MicroMedia was selected to be the exclusive partner for T-Mobile for WAP aggregation, responsible for selecting content suppliers, introducing the T-Mobile guidelines and in many cases also developing the mobile version (example is the very popular journal by publisher Ringier).

In all cases MicroMedia is responsible for the testing, final approval of the service, planning of the promotions, monitoring of the service and all contractual and financial settlements.

Our portfolio of services Delivery platform Development – for T-Mobile the “send to a friend” platform, for Telefónica O2 the SMS and MMS info distribution platform : WAP Advertising system for ad serving, campaign management and reporting : The “Send to a Friend” functionality is an HTTP API developed for T-Mobile to create a Viral Marketing concept to increase services usage. The API is made available for all developers to place in their WAP services. Then by using a simple form the users can recommend their favorite services to their friends. The information SMS/MMS delivery platform was launched within the Telefónica network and also licensed to independent content news providers. Subscribers can order news from different services (sport, weather, general news, etc…) directly to their mobile phones. MicroMedia provides the platform and all related reporting and settlement services. Mobile advertising platform developed by MicroMedia is a campaign management tool capable of ad serving, campaign management and reporting via the ProfiMobi tool. Mobile banners are clickable and enable a whole set of interactions like: Click to Browse, Click to Download, Click to Form, Click to SMS or E-Mail. To provide the complete service MicroMedia also develops the landing pages where more information about the service or product can be found.

The “Send to a Friend” functionality is an HTTP API developed for T-Mobile to create a Viral Marketing concept to increase services usage. The API is made available for all developers to place in their WAP services. Then by using a simple form the users can recommend their favorite services to their friends.

The information SMS/MMS delivery platform was launched within the Telefónica network and also licensed to independent content news providers. Subscribers can order news from different services (sport, weather, general news, etc…) directly to their mobile phones. MicroMedia provides the platform and all related reporting and settlement services.

Mobile advertising platform developed by MicroMedia is a campaign management tool capable of ad serving, campaign management and reporting via the ProfiMobi tool. Mobile banners are clickable and enable a whole set of interactions like: Click to Browse, Click to Download, Click to Form, Click to SMS or E-Mail.

To provide the complete service MicroMedia also develops the landing pages where more information about the service or product can be found.

Other activities Android iPhone WEB 2 WAP conversion Development Development + WAP emulator MicroMedia is truly building the Mobile World As the popularity of the Android platform and social networks is rapidly growing, MicroMedia developed and launched a unique Twitter client that is simple to use. The innovation is the introduction tagging functionality for easy filtering. Twoid was published in the Android market and its popularity is rising. For the Ringier Company, MicroMedia developed the iPhone version of their popular journal Blesk. With the iPhone popularity, MicroMedia is bringing local applications to this growing market. MicroMedia is the major Czech Republic developer of popular services like music, news, hobbies, etc. For promotional purposes MicroMedia developed an emulator for viewing mobile sites on the WEB. To see more WAP project s go to: http://www.slideshare.net/jakubmach/wap-and-mobi-references-presentation-910630 Wap BANNER Wap BANNER

Android iPhone WEB 2 WAP conversion

Development Development + WAP emulator

Let Us Build Your Mobile World! Contact: USA Mark Cyr 655 Park Shore Drive Naples, Florida 34103 www.micromediausa.com [email_address] Phone 239-430-7003 Czech Republic MicroMedia s.r.o. U Habrovky 247/11, Praha 4, Czech Republic http://www.micromedia.cz, m.micromedia.cz [email_address]